SHARED TRANSPORT CONFERENCE FEBRUARY 2015 EVERY JOURNEY STARTS WITH A SINGLE STEP STUART HAY

SHARED TRANSPORT CONFERENCE FEBRUARY 2015

EVERY JOURNEY STARTS WITH A SINGLE STEP

STUART HAY

INTRODUCTION

1. Walking is important to shared transport

2. Case study: Shared transport and the multi-modal family

3. Towards walkable neighbourhoods and shared transport the next steps

Walking

Simple & Flexible

Healthy

High Env. Quality?

SociableSupports

local services

Time / range limits

Multi-modal

WALKING: FOUNDATION OF THE TRANSPORT ECOSYSTEM

Cars (private)

Shared transport

Public transport

Bikes

Walking

THE MULTI-MODAL FAMILY

• Most trips, work, school, local shops• 1-2 miles 20 – 40 minutes.• DailyWalk

• Leisure: recreation + shops• Cross-city, 3-6 miles• Twice weeklyCycle

• Friends, entertainment, shopping & evenings• Cross city, periphery out of city 3 -12 miles• Once weekly• Work (+walking)

Public transport

SHARED TRANSPORT

• Weekend trips, outside city• Public transport not available, luggage or goods• 12-100 miles • 1-2 a month

Car Club

• Longer than 24 hours• 100 - 400 miles• Scotland wide• Bimonthly

Car Hire / Borrow

• Short time frame drop off • Limited parking• Luggage • Hospital trips

Taxi

THE FUTURE TODAY: HAPPY CAR CLUB KIDS

Local shops

Walk to school & nursery

Parents walk or use public transport for work

Shopping is delivered

Car club for special trips

Car hire for holidays

Parents mortgage costs not car costs

CAR CLUBS: WHY WALKING MATTERS

1. Majority of users will arrive on foot

2. Users need to be comfortable walking up to 10 minutes (1/2 mile)

3. Walkers will be aware of local car club bays

4. Whilst, car owners who don’t walk, won’t know their neighbourhoods

FIRST STEPS MATTER

The walk to and from bays should be a concern to the promoters of shared transport because:

• First impressions matter and bad experiences last

• A safe and pleasant environment is vital to encourage high levels of walking and car club use

• Low density = less walking = lower car club viability

BAY WATCH

A WALKABLE NEIGHBOURHOOD?

Car Club Bay This way

A LONELY SPOT

BEGIN YOUR TRIP, WITH A TRIP

GIVE US A SIGN?

THANKS TO THE CAR CLUB

Not my car

Not my car

THE BENEFITS OF LOWER CAR OWNERSHIP

• Less traffic• Less pollution

Fewer Journeys

• More space, less parking• Better environment

Fewer Vehicles

• More local shops and facilities• Supports other sustainable modes, including

car clubs• Better public health

More Walking

MAKING IT HAPPEN

1. Transport policy operates in silos: walking is cross cutting and mustn’t be taken for granted

2. If you plan neighbourhoods for walking they will support shared transport and vice versa

3. The need for a 10 minute walk needs to be sold as a positive, emphasising mental and physical health benefits

4. Mono-modal to multi-modal must be sold as positive lifestyle choice

5. More high profile car club bays and signs in walkable neighbourhoods

STREETS & PUBLIC ATTITUDES CHANGE

THANK YOU

Stuart Hay

Head of Living Streets Scotland

Stuart.hay@livingstreets.org.uk