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SHARED TRANSPORT CONFERENCE FEBRUARY 2015
EVERY JOURNEY STARTS WITH A SINGLE STEP
STUART HAY
INTRODUCTION
1. Walking is important to shared transport
2. Case study: Shared transport and the multi-modal family
3. Towards walkable neighbourhoods and shared transport the next steps
Walking
Simple & Flexible
Healthy
High Env. Quality?
SociableSupports
local services
Time / range limits
Multi-modal
WALKING: FOUNDATION OF THE TRANSPORT ECOSYSTEM
Cars (private)
Shared transport
Public transport
Bikes
Walking
THE MULTI-MODAL FAMILY
• Most trips, work, school, local shops• 1-2 miles 20 – 40 minutes.• DailyWalk
• Leisure: recreation + shops• Cross-city, 3-6 miles• Twice weeklyCycle
• Friends, entertainment, shopping & evenings• Cross city, periphery out of city 3 -12 miles• Once weekly• Work (+walking)
Public transport
SHARED TRANSPORT
• Weekend trips, outside city• Public transport not available, luggage or goods• 12-100 miles • 1-2 a month
Car Club
• Longer than 24 hours• 100 - 400 miles• Scotland wide• Bimonthly
Car Hire / Borrow
• Short time frame drop off • Limited parking• Luggage • Hospital trips
Taxi
THE FUTURE TODAY: HAPPY CAR CLUB KIDS
Local shops
Walk to school & nursery
Parents walk or use public transport for work
Shopping is delivered
Car club for special trips
Car hire for holidays
Parents mortgage costs not car costs
CAR CLUBS: WHY WALKING MATTERS
1. Majority of users will arrive on foot
2. Users need to be comfortable walking up to 10 minutes (1/2 mile)
3. Walkers will be aware of local car club bays
4. Whilst, car owners who don’t walk, won’t know their neighbourhoods
FIRST STEPS MATTER
The walk to and from bays should be a concern to the promoters of shared transport because:
• First impressions matter and bad experiences last
• A safe and pleasant environment is vital to encourage high levels of walking and car club use
• Low density = less walking = lower car club viability
BAY WATCH
A WALKABLE NEIGHBOURHOOD?
Car Club Bay This way
A LONELY SPOT
BEGIN YOUR TRIP, WITH A TRIP
GIVE US A SIGN?
THANKS TO THE CAR CLUB
Not my car
Not my car
THE BENEFITS OF LOWER CAR OWNERSHIP
• Less traffic• Less pollution
Fewer Journeys
• More space, less parking• Better environment
Fewer Vehicles
• More local shops and facilities• Supports other sustainable modes, including
car clubs• Better public health
More Walking
MAKING IT HAPPEN
1. Transport policy operates in silos: walking is cross cutting and mustn’t be taken for granted
2. If you plan neighbourhoods for walking they will support shared transport and vice versa
3. The need for a 10 minute walk needs to be sold as a positive, emphasising mental and physical health benefits
4. Mono-modal to multi-modal must be sold as positive lifestyle choice
5. More high profile car club bays and signs in walkable neighbourhoods
STREETS & PUBLIC ATTITUDES CHANGE
