SFFI March 22 2016 Customer Dev: Ben Larson

8/19/2019 SFFI March 22 2016 Customer Dev: Ben Larson

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@PitchToBenin .b l a r so n . com

 The First Rule of 

CUSTOMERDEVEOPME!T" RESE#RC$

b% Ben arson

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Barson.com

@PitchT

8/19/2019 SFFI March 22 2016 Customer Dev: Ben Larson

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RULE No.1

CustomerDevelopment

@PitchToBen

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 YOU DON’T

TALK ABOUT

 YOUR IDEA@PitchToBen

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Barson.com

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QUESTIONNAIR

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@PitchToBen

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• AYT !"I #$rtnerDe$l%

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@PitchToBen

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Barson.com

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INTER&IE'S

@PitchToBen

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@PitchToBen

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#RIARY (OAL

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IDENTI"Y YOURASSU#TIONS*

@PitchToBen

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 YOUR :OB)01 2OUR 1DE#

@PitchToBen

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Barson.com

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8/19/2019 SFFI March 22 2016 Customer Dev: Ben Larson

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8/19/2019 SFFI March 22 2016 Customer Dev: Ben Larson

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I A NOT

Y IDEA.@PitchToBen

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I A T;E

SOLUTION.@PitchToBen

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Barson.com

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 The First Rule of 

CUSTOMERDEVEOPME!T" RESE#RC$

b% Ben arson

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RESEARC;)O3! 2OUR DOM#1!

@PitchToBen

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