Living the DreamFounder Institute San Francisco, CA

Startup'Success'Factors

Why'now?'

Why'you?'

meaningful

• What do you love to do, and never bores you?• What do you do that does not

seem like work?• I'm at my best when _________.• Does doing _____________ for

20 years create your vision?

• What do you love to do, and never bores you?• What do you do that does not

seem like work?• I'm at my best when _________.• Does doing _____________ for

20 years create your vision?

Step%3:%So%What?

I want to develop

to help

(solve a problem)

(with secret sauce)

(a defined offering) (a target audience)

Idealibs)for)Startups)

Step%5:%Moments%of%Truth

Business'to'Consumer

• Survey%500+%Consumers%

• Facebook%Advertising%

• 25+%Interviews

Business'to'Business

• 20%Domain%Experts%

• 10%Businesses%

• 3%Letters%of%Intent

Speak'to'anyone'and'everyone'that'will'listen.