Seo workshop 20 07-2010

SEO RulesBy Helen Trendell,Digital Director

What is Search Engine Optimisation (SEO)?

SEO = found in the organic results

Benefits of SEO?

• Improve online reputation• Increase website traffic• Grow leads• Drive sales ... all without a media budget.

The 8 Rules of SEO

Findability

TOOL 1: Keyword Select Tool https://adwords.google.com/select/KeywordToolExternal

Indexability

TOOL 2: Indexed Pages Checker Google search “site:yoursite.com”

Accessibility

TOOL 3: Accessibility Checker http://validator.w3.org/

Usability

Tool 4: Mobile Simulator http://emulator.mtld.mobi/emulator.php

Linkability

TOOL 5: Link Explorer http://siteexplorer.search.yahoo.com

Shareability

TOOL 6: Social Bookmarking http://delicious.com/

Trackability

Tool 7: Analytics www.google.com/analytics

Convertability

TOOL 8: Website Optimiser www.google.com/websiteoptimizer

Q&A

More SEO?Copies of this presentation are available on request via: helen.trendell@sitevisibility.comhttp://uk.linkedin.com/in/helentrendellhttp://twitter.com/helentrendell

Blogs, podcasts & white papers via:www.sitevisibility.co.uk