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SEO & MARKETINGMaking It Work Together & Social Media Marketing Strategy
Digital Marketing Lead GenerationProduct LaunchesEvents & Webinars
The Great Divide
Information Gap
Mindset & Communication
Mindset & Communication
Things That WeWill Fight About
● Google analytics● Meta tags● Indexing ● Back links● Keywords● Amount of copy● Design & length of the page● Calls to action● Pop ups● Landing pages● Duplicate pages
Long Game& Short Game
● Landing Pages● Events & Promos● Feedback Loop & Testing
Tools & Platforms● Landing page builders● Videos● Articles● Social media native content
The Way Out
Communication & Procedures
● System set up● Documentation● Tracking codes● Naming conventions● Universal access● ‘Let it go…’
Universal Social Media Marketing Strategy
User BehaviourSEO & Paid Search & Social Media
Levels Of Awareness
Levels Of Awareness
No Trust | No Time | No Effort
I know what I need to solve my
problem
I’m looking for a solution to my
problem
I have a problem/question
for Dr Google
I know what I need to solve my problem
I’m looking for a solution to my problem
I have a problem/question
for Dr Google
Content Solution Product
Social Media MarketingDating & Points Of Contact
Date 1 - Content
Preparation - Setup
Tracking & Research
● Tracking & pixels● Research● Competitors● Previous data● Landing pages
Searching For AnswersTracking - elenazuban.com/blog
Date 1 - Content
Blogs & Articles
● Test Content● Test Keywords● Build Audiences● Educate● Connect
Qualify Educate Track
Date 2 - Offer
Remarketing PixelI Will Find You…
Product & Offer
● Features & benefits● Competitive advantage● Success stories● Trust symbols
Validate Compel Offer
Date 3 - Close
Irresistible Offer
Specials & Discounts
● Special● Discounts● Endorsements● Urgency
180-Day Remarketing Cycle - Change It Up
Discount Video Special
Trust & Test
Thank You
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