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"Marketing is a contest for people's attention."
Online MarketingCourses
Professional Development Training has a specialised division of Online Marketingexperts that will tailor the delivery of any of the courses to be specific to yoursituation and learning needs
Online Marketing Courses
SEO Course Intro to Blogging for Business Advanced Blogging
Creating an Online BusinessProfile
Google Adwords TrainingCourse
Social Media In The WorkplaceTraining
Propel Your Business Using ContemporaryMarketing Techniques
Professional Development Training has a specialised division of Online Marketing experts thatwill tailor the delivery of any of the courses to be specific to your situation and learning needs. Our extensive curriculum in Online Marketing, outstanding depth of trainers across the countryand diverse range of industry experience means that pd training is the best choice for OnlineMarketing courses. pd training will exceed your expectations and help you achieve the results you are seeking.
In this online world, it's simply not enough to put up a website and expect customers to come pouring in. Search EngineOptimisation (SEO) is now a key marketing activity for most businesses.This SEO class by pdtraining, takes the "voodoo" out of SEO by offering practical tools and a methodical approach toimproving an online presence.This enlightening SEO training course is available now throughout Australia, including Brisbane, Sydney, Melbourne,Adelaide, Canberra and Perth.
SEO Course Course Outline
Foreword:Search Engine Optimisation is a recent addition to the advertising and marketing sector key strategies. This course helpsyou understand that it is not all technical voodoo and wizardry, but that it requires simple clear planning and sound webdevelopment and clear communication techniques.Don’t be misled by the companies selling you false services and promises, come and learn the principles and techniquesyou can implement for your website yourself – and achieve the results on your own websites.
Outcomes:Know why SEO is importantUnderstand the key terms & conceptsImplement effective back-linking & search engine marketing plansLearn the difference between on-page SEO and off-page SEOLearn how to optimise images and videosUnderstand how to conduct keyword research & analysisLearn best practice techniques for creating written contentUnderstand common mistakes and how to avoid making themConduct competitor analysisUnderstand how to reverse engineer competitor back-linking strategiesLearn how to outsource SEO services and how to find the right partner
Search Engine Optimisation (SEO) Course -Lesson 1What is SEO
Define “SEO”Why is SEO important?How do people find your website?How do search engines find your website?What does Google measure?
Search Engine Optimisation (SEO) Course - Lesson 2Key terms and concepts
PageRankOn-Page SEO vs Off-Page SEOOn-Page SEO rankingNested internal linksKeywords
Search Engine Optimisation (SEO) Course -Lesson 3Implementing SEO on your site
Writing for keywordsSEO for IMAGESOff-Page rankingPublic consumption countsHow to get good links
Search Engine Optimisation (SEO) Course - Lesson 4Common mistakes to avoid (and some of the voodoo madesimple)
Things to avoid in linkingHow to measure your site’s popularityDuplicate contentCanonical hierarchyCompetitive content
Search Engine Optimisation (SEO) Course -Lesson 5Back Linking and Search Engine Marketing(SEM)
BloggingArticle marketingGoogle AdWordsGoogle AdSenseSecurityLatest industry newsFree form site analysis
Search Engine Optimisation (SEO) Course - Lesson 6Competitive Analysis & Outsourcing
CollaborationDiscussionAnd 'what about my site'When to outsourceWhat to outsourceSelecting the right SEO provider
This course is for a business that does not yet have a business blog.
Intro to Blogging for Business Course Outline
Foreword:This course is for a business that does not yet have a business blog.Blogging can help and business to both take advantage of the billions of people searching for content on the web as wellas promoting themselves as an “Authority” or specialist in their field.Blogging is also one of the fastest ways to get your site ranked in search engines!
Outcomes:Understand the difference between Free & Hosted BlogsUnderstand the Key Terms and ConceptsLearn What MUST be Included on a BlogGet a List of Preferred WordPress Plug-InsGet a List of Preferred WordPress SettingsImplement the Most Important Elements of Content CreationLearn Proper Keyword DensityLearn How to Leverage Your ContentUnderstand the common mistakes (and know how to avoid making them)Learn Ways to Leverage Traffic to Your BlogLearn How to Set Up RSS Feeds and WhyLearn How to Pre-schedule Blog PostsUnderstand the Basics of Back-Linking
Intro to Blogging for Business Training Course - Lesson 1What is Blogging?
Blogs vs. WebsiteBlogs vs. Social BookmarkingBlogs vs. Social MediaBlogs & Web 2.0 Properties
Intro to Blogging for Business Training Course - Lesson 2Blogging Platforms & Software
Free vs. Hosted BlogsWordPressBloggerAnalytics & Reporting
Intro to Blogging for Business Training Course - Lesson 3Blogging Strategy
NewsFeatures/BenefitsGetting PRSocial Interaction
Intro to Blogging for Business Training Course - Lesson 4Setting Up WordPress
Settings/Plug-InsThemesWidgetsRequired Pages
Intro to Blogging for Business Training Course - Lesson 5Starting a Blog
Writing StyleMultiple AuthorsPosting ScheduleSocial Media Feeds
Intro to Blogging for Business Training Course - Lesson 6Getting New Visitors
Guest BloggingForums ExplainedBlogging NetworksMembership Blogs
This course is for a business that already has at least one existing blog.
Advanced Blogging Course Outline
Foreword:Blogging can help a business to both take advantage of the billions of people searching for content on the web as well aspromoting themselves as an “Authority” or specialist in their field.Blogging is also one of the fastest ways to get your site ranked in search engines!
Outcomes:Learn What MUST be Included on a BlogGet a List of preferred WordPress Plug-InsGet a List of Preferred WordPress SettingsImplement the Most Important Elements of Content CreationLearn Proper Keyword DensityLearn How to Leverage Your ContentUnderstand the common mistakes (and know how to avoid making them)Learn Ways to Leverage Traffic to Your BlogLearn How to Set Up RSS Feeds and WhyLearn How to Pre-schedule Blog PostsUnderstand the Basics of Back-LinkingLearn How to Get New VisitorsImplement Client/Lead Capture TechniquesImplement Auto-RespondersUnderstand the Adsense Network
Accelerated Blogging for Business Training Course -Lesson 1Blogging Strategy
NewsFeatures/BenefitsGetting PRSocial Interaction
Accelerated Blogging for Business Training Course -Lesson 2Setting up WordPress
Settings and Plug-InsThemesWidgetsRequired Pages
Accelerated Blogging for Business Training Course -Lesson 3Starting a Blog
Writing StyleMultiple AuthorsPosting ScheduleSocial Media Feeds
Accelerated Blogging for Business Training Course -Lesson 4Content Creation
Content LengthTypes of ContentDuplicate ContentSpinning Content
Accelerated Blogging for Business Training Course -Lesson 5Lead Generation
Client Capture TechniquesImplement Auto-RespondersDownload MonitorsAdsense Explained
Accelerated Blogging for Business Training Course -Lesson 6Monitoring Traffic
Google Analytics/Webmaster ToolsConducting Competitive AnalysisGoogle PR and Alexa RankingsDirectory Listing
Creating an online profile is a must for any business interested in creating a competitive advantage in today’s toughmarket. By becoming an “Authority” on a specific topic, you will be seen as a trusted subject-matter expert, and thiscreates a level of trust for new and existing clients.
Creating an Online Business Profile Course Outline
Foreword:Creating an online profile is a must for any business interested in creating a competitive advantage in today’s toughmarket. By becoming an “Authority” on a specific topic, you will be seen as a trusted subject-matter expert, and thiscreates a level of trust for new and existing clients.Get started building your online profile today with this fast-paced 1 day course designed to get you on the path ofbecoming an “Authority” immediately!
Outcomes:Understand the Term "Online Profile"Learn How Search Engines Index ContentLearn How to Leverage a BlogLearn How to Create Quality ContentUnderstand and Implement Article MarketingHow to Implement a Forum StrategyCreating and Optimising Video ContentDetermine Which Social Strategy is Best for YouLearn How to Leverage Your ContentLearn How to Implement E-PublishingImplement a Brand Reputation Management Strategy
Creating An Online Business Profile Training Course -Lesson 1Define Online Profile
Show ExamplesDefine Your StrategyCreate List of ActionsPlan Content Creation Strategy
Creating An Online Business Profile Training Course -Lesson 2Blogging For Business
Blog PlatformsPreferred Posting ScheduleContent CreationSettings/Plug-ins
Creating An Online Business Profile Training Course -Lesson 3Leveraging Content
Article MarketingForum MarketingVideo MarketingPodcast Marketing
Creating An Online Business Profile Training Course -Lesson 4Social Media Planning
FaceBookTwitterLinkedInGoogle+
Creating An Online Business Profile Training Course -Lesson 5Becoming an "Authority"
E-PublishingInterviewsMembership SitesWebinars
Creating An Online Business Profile Training Course -Lesson 6Brand Reputation Management
Monitoring Your Brand OnlineProactive TechniquesManaging Negative Feedback/CommentsKeeping Momentum
Search Engine Marketing (SEM) or Pay-Per-Click (PPC) advertising with Google Adwords™ is a great way to“guarantee” that your company’s advertising message appears on page one in Google’s search results.PPC allows you to use online advertising to grow your business and get new customers who are searching for yourproducts or services, but there are many pitfalls to avoid which can cost you dearly.In this Google Adwords™ course we review some of the best practices and reveal some tested strategies that will helpyou improve your Quality Score and reduce your cost-per-click (CPC).
Google Adwords Training Course Course Outline
Foreword:Learn what to do and what not to do with your Google Adwords™ campaigns so that you get the most out of youradvertising dollars. This course will show you some of the best practices related to running ad campaigns using theAdwords interface.Delivered by a professional internet marketing consultant with over 8 years of experience using Adwords™, this courseteaches you how to create new leads and generate traffic to your website.Don’t start an Adwords™ campaign without first attending this insightful course aimed at teaching you how to improveyour Click-Through-Rate (CTR) while reducing your Cost-per-Click (CPC).
Outcomes:Learn How to Conduct Relevant Keyword ResearchKnow How to Use the Basic Adwords InterfaceLearn the Importance of “Quality Score”Understand the Structure of an Ad CampaignBe Able to Set Up a CampaignBe Able to Set Up an AdgroupKnow How to Write an AdUnderstand the Basics of Ad Copy WritingExperience the Bidding ProcessCreate a Basic Report
Google Adwords Training Course - Lesson 1Overview of Adwords Basics
Introduction to Adwords Keyword ToolSetting Search OptionsUnderstanding Keyword ResultsBasic Adwords Overview
Google Adwords Training Course - Lesson 2Using Adwords Interface
Introduction to Adwords InterfaceIntroduction to Campaign HierarchyIntroduction to Campaign SettingsCreate a CampaignCreate an Adgroup
Google Adwords Training Course - Lesson 3The Impact of Your Quality Score
What is Quality Score (QS)Impact of QS on BidsQS and Writing AdsQS and Destination Pages
Google Adwords Training Course - Lesson 4Creating and Testing Ads
How to Create an AdIntroduction to Split TestingCreating Multiple AdsMonitoring Ads
Google Adwords Training Course - Lesson 5Introduction to Bidding for Keywords
Introduction to the Bidding ProcessHow to Use QS to Reduce CPCBidding for KeywordsMonitoring Non-Performing Ads
Google Adwords Training Course - Lesson 6Enhancing Your Ads Effectiveness
Introduction to ExtensionsHow to Use URL ExtensionsTips on Mobile MarketingThings to Avoid in Adwords
The power of social media cannot be underestimated. Web-based communication using Twitter, Facebook, YouTube,and LinkedIn is dominating the way we interact. These real-time interactive platforms are used by organisations to reachpeople worldwide. This training course in Social Media in the Workplace provides an understanding of social media andhelps develop tools to use it to fulfil various company goals.This highly valuable and dynamic training course is now available Australia-wide including Brisbane, Sydney, Melbourne,Perth, Adelaide, Canberra and Parramatta.
Social Media In The Workplace Training Course Outline
Foreword:Social Media is about communicating easily anytime, from anywhere. During this course, participants will learn themeaning of social media, understand how it is used in various ways, build and maintain a social media policy, avoidpitfalls, and more.
Outcomes:This extensive training course helps participants develop an understanding of social media, how it is used, effective waysto use it for fulfilling specific goals, and discovering its benefits and pitfalls.After completing this course, participants will have learned to:
Understand online communitiesShare information on various social media platformsDefine their social media policyNot offend sensibilitiesCreate a living documentManage changeMonitor a social media presenceKeep social media accounts secureReview posts before postingNever discredit or disparage the competitionBe transparentUse accurate spelling and proper grammarUnderstand the benefits of social mediaAvoid pitfalls
Social Media in the Workplace Training Course - Lesson 1Getting Started
Housekeeping ItemsPre-Assignment ReviewWorkshop ObjectivesThe Parking LotAction Plan
Social Media in the Workplace Training Course - Lesson 7Rules to Follow When Posting (I)
Always Show RespectStop and Think Before You PostAlways Be HonestNever Discredit or Talk Ill of CompetitorsCase Study
Social Media in the Workplace Training Course - Lesson 2What is Social Media?
Online CommunitiesUser Created ContentInformation SharingCommunication ToolsCase Study
Social Media in the Workplace Training Course - Lesson 8Rules to Follow When Posting (II)
Be TransparentAct Like You Would in Real LifeGrammar and Spelling Still CountsNever Post When You are AngryCase Study
Social Media in the Workplace Training Course - Lesson 3Defining Your Social Media Policy (I)
It Should be a Living DocumentChoosing an Information OfficerWhat Can and Cannot Be SharedLegal and Ethic SpecificationsCase Study
Social Media in the Workplace Training Course - Lesson 9Benefits of Social Media
From Audience to AuthorBuilds Customer LoyaltySpeed and Flexibility in CommunicationTwo Way CommunicationsCase Study
Social Media in the Workplace Training Course - Lesson 4Defining Your Social Media Policy (II)
New Hire OrientationLet Common Sense Guide YouNothing OffensiveRules on Soliciting and Personal PostsCase Study
Social Media in the Workplace Training Course - Lesson 10The Pitfalls of Social Media
BullyingGroup ThinkTrollingRemember, It is Out There ForeverCase Study
Social Media in the Workplace Training Course - Lesson 5Creating a Living Document
What is a Living Document?How Often is it Revised?Who Will Be in Charge?Change ManagementCase Study
Social Media in the Workplace Training Course - Lesson 11Listen to Your Customers
They Provide Great FeedbackIt Makes Them HappyImproves Your BrandImproves Product DevelopmentCase Study
Social Media in the Workplace Training Course - Lesson 6Keeping an Eye on Security
Password RulesNeeds Constant MonitoringKeeping Information ConfidentialProtecting Intellectual PropertyCase Study
Social Media in the Workplace Training Course - Lesson 12Wrapping Up
Words from the WiseParking LotLessons LearnedCompletion of Action Plans and Evaluations
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