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ENERGY STAR
An Introduction
Selling with ENERGY STAR
Messages
Typical Story
Price
Location
Facade
Floor Plan
Community
Amenities
Selling with ENERGY STARMessages
Typical Story
Price
Location
Facade
Floor Plan
Community
Amenities
ENERGY STAR
Government-backed
Label
Advanced Equipment
Advanced construction
techniques
3rd Party Inspection
+
Selling with ENERGY STARMessages
Typical Story
Price
Location
Facade
Floor Plan
Community
Amenities
ENERGY STAR
Government-backed
Label
Advanced Equipment
Advanced construction
techniques
3rd Party Inspection
+ Benefits Added
Trustworthiness
Environmental
Responsibility
Top Quality
State-of-the-art
Long-term
Affordability
Lower Maintenance
Costs
Enhanced Durability
Improved Comfort
=
Selling with ENERGY STARMessages
Selling with ENERGY STARMessages
Quality Affordability Responsibility
Selling with ENERGY STARMessages
Trustworthiness
Quality Affordability Responsibility
• Quality
– Advanced equipment and techniques
– Superior durability and comfort
– Verified to meet government-backed
guidelines
Selling with ENERGY STARMessages
• Affordability
– Designed & built for performance
– Tested & verified
– ~$400 annual savings (national average)
Selling with ENERGY STARMessages
• Responsibility
– Voluntary program
– Walk your talk
Selling with ENERGY STARMessages
• Responsibility
– Typical home responsible for
twice as much emissions as a car
U.S. Energy Use
Selling with ENERGY STARMessages
• Responsibility
– ENERGY STAR qualified new homes built in
2008 avoided emissions equal to:
• Taking 53,830 cars off the road
• Saving 325,616148 lbs of coal
• Planting 88,984 acres of trees
• Saving 638,598741 lbs of CO2
Selling with ENERGY STARMessages
• Trustworthiness
– Proves builder commitment to quality
– Verifies homes are built to save energy
– Trusted, authoritative mark of energy
efficiency
Selling with ENERGY STARMessages
Selling with ENERGY STAR
Tools
• Logos
• Marketing Toolkit
• Collateral
• Training
• Partner Locator
• Awards
Selling with ENERGY STARTools
Selling with ENERGY STARTools
• ENERGY STAR logos
– 76% brand recognition
Selling with ENERGY STARTools
• Marketing Toolkit
– Customized flyers, ads, web graphics
Selling with ENERGY STARTools
• Print collateral
– Brochures, fact sheets, posters
– Downloadable
– Free shipping for key pieces
Selling with ENERGY STARTools
• Webinars
– Regular sessions on marketing and sales
– Special topics
– Go to www.energystar.gov/homes and click
on “Free Webinars”
Selling with ENERGY STARTools
• Partner Locator
– ENERGY STAR
gets over 10
million visits
every year
• Awards
– 100% Commitment
– Leadership in Housing Award
– Award for Excellence in ENERGY STAR
Promotion
Selling with ENERGY STARTools
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