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Say What You Mean, Mean What You Say
Marc Morgan, Household Hazardous Waste Coordinator
NH Department of Environmental Services
Be Clear
Define the Goal What are you trying to accomplish? Refine your message Use understandable language Be specific
Think Globally, Act Locally
Recycle! What message is being sent? What is the Goal?
Know Your Audience
Who are they?
What is there background?
Gender?
Age?
Sector of your community?
Cultural Differences
Language
3:30:3 3 Second People 30 Second People 3 Minute People
How will you address these people?
3 Second Person
30 Second Person
3 Minute Person
This person will stop and read your message
These folks read your brochure
Focus Groups
Random individuals or inline with target audience
Talk with neighbors No previous knowledge of goal Can help to clarify message Get out of the fish bowl
Using Feedback
Use feedback to modify message Update as needed Don’t assume
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