Say What You Mean, Mean What You Say

Marc Morgan, Household Hazardous Waste Coordinator

NH Department of Environmental Services

Be Clear

Define the Goal What are you trying to accomplish? Refine your message Use understandable language Be specific

Think Globally, Act Locally

Recycle! What message is being sent? What is the Goal?

Know Your Audience

Who are they?

What is there background?

Gender?

Age?

Sector of your community?

Cultural Differences

Language

3:30:3 3 Second People 30 Second People 3 Minute People

How will you address these people?

3 Second Person

30 Second Person

                                       

    

3 Minute Person

This person will stop and read your message

These folks read your brochure

Focus Groups

Random individuals or inline with target audience

Talk with neighbors No previous knowledge of goal Can help to clarify message Get out of the fish bowl

Using Feedback

Use feedback to modify message Update as needed Don’t assume