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8/2/2019 Sap-crm v Siebel
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1 | SAP v/s O r a c l e
v/s
Group Members:
Kaushik Maitra
Akarshan Bhattacharyya
Akanksha Choubey
Kumar Prasant
Arindam Sengupta
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ERP (enterprise resource planning) is an industry term for the broad set of activities that
helps a business manage the important parts of its business. The information made available
through an ERP system provides visibility for key performance indicators (KPIs) required for
meeting corporate objectives. ERP software applications can be used to manage product
planning, parts purchasing, inventories, interacting with suppliers, providing customerservice, and tracking orders. ERP can also include application modules for the finance and
human resources aspects of a business. Typically, an ERP system uses or is integrated with
a relational database system.
The deployment of an ERP system can involve considerable business process analysis,
employee retraining, and new work procedures. ERP software integrates all facets of an
operation, including development, manufacturing, sales and marketing.
ERP ModulesERP software consists of many enterprise software modules that an enterprise would
purchase, based on what best meets its specific needs and technical capabilities. Each ERP
module is focused on one area of business processes, such as product development or
marketing. Some of the more common ERP modules include those for product planning,
material purchasing, inventory control, distribution, accounting, marketing, finance and HR.
As the ERP methodology has become more popular, software applicationshave emerged to
help business managers implement ERP in other business activities and may also incorporate
modules such as CRM and business intelligence and present them as a
single unified package.
The basic goal is provide one central repository for all information that is shared by all the
various ERP facets in order to smooth the flow of data across the organization.
ERP Vendors
Depending on your organizations size and needs there are a number of ERP software
vendors to choose from.
Large Enterprise ERP (ERP Tier I): The ERP market for large enterprises is dominated by
three companies: SAP, Oracle and Microsoft.
Midmarket ERP (ERP Tier II): For the midmarket vendors include Infor, QAD, Lawson,
Epicor, Sage and IFS.
http://searchsqlserver.techtarget.com/definition/relational-databasehttp://www.webopedia.com/TERM/E/enterprise_application.htmlhttp://www.webopedia.com/TERM/A/application.htmlhttp://www.webopedia.com/TERM/C/CRM.htmlhttp://www.webopedia.com/TERM/B/Business_Intelligence.htmlhttp://www.webopedia.com/TERM/U/unified.htmlhttp://www.webopedia.com/TERM/U/unified.htmlhttp://www.webopedia.com/TERM/B/Business_Intelligence.htmlhttp://www.webopedia.com/TERM/C/CRM.htmlhttp://www.webopedia.com/TERM/A/application.htmlhttp://www.webopedia.com/TERM/E/enterprise_application.htmlhttp://searchsqlserver.techtarget.com/definition/relational-database8/2/2019 Sap-crm v Siebel
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Small Business ERP (ERP Tier III): Exact Globe, Syspro, NetSuite, Visibility, Consona,
CDC Software and Activant Solutions round out the ERP vendors for small businesses.
Oracle's Siebel Sales applications maximize sales effectiveness in real time by acceleratingthe quote-to-cash process, aligning sales channels, increasing pipeline and win rates, and
raising average transaction values.
Comprehensive, industry-specific sales force automation capabilities
Proven mobility solutions for disconnected access
On-demand CRM options for fast roll-out
Following are the Siebel Sales applications: -
a) Siebel Salesb) Oracle CRM On Demand Salesc) Mobile and Handheldd) Sales Analyticse) Siebel Collaborationf) Quote and Order Captureg) Microsoft Exchange Serverh) Partner and Channel Management
The Siebel Advantage
Leverage Gain Accomplish
Comprehensive,
industry-specific sales
force automation
capabilities
Embedded best practices
tailored to industry
requirements
Speed sales cycles and improve
selling performance across the
organisation
Handheld, remote and Access to sales information Improve sales productivity
http://www.oracle.com/us/products/applications/siebel/sales/038564.htmhttp://crmondemand.oracle.com/en/products/sales/index.htmlhttp://www.oracle.com/us/products/applications/siebel/sales/035826.htmhttp://www.oracle.com/us/solutions/ent-performance-bi/sales-analytics-066575.htmlhttp://www.oracle.com/us/products/applications/siebel/sales/035834.htmhttp://www.oracle.com/us/products/applications/siebel/customer-order-management/035848.htmhttp://www.oracle.com/us/products/applications/siebel/sales/035844.htmhttp://www.oracle.com/us/products/applications/siebel/039530.htmhttp://www.oracle.com/us/products/applications/siebel/039530.htmhttp://www.oracle.com/us/products/applications/siebel/sales/035844.htmhttp://www.oracle.com/us/products/applications/siebel/customer-order-management/035848.htmhttp://www.oracle.com/us/products/applications/siebel/sales/035834.htmhttp://www.oracle.com/us/solutions/ent-performance-bi/sales-analytics-066575.htmlhttp://www.oracle.com/us/products/applications/siebel/sales/035826.htmhttp://crmondemand.oracle.com/en/products/sales/index.htmlhttp://www.oracle.com/us/products/applications/siebel/sales/038564.htm8/2/2019 Sap-crm v Siebel
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wireless mobility
solutions
anywhere, anytime
On-demand and
hybrid deployment
options
Fast roll out and response to
market conditions
Increase precision in forecasting,
pipeline management and resource
management
Integration to
customer order
management, pricing
and configuration
The perfect order Improve cross-sell and upsell,
reduce discounts
Sales and channel
analytics
Complete insight into the
selling process
Accelerate pipeline and maximize
sales throughput
Proven customer
success enterprise
global deployments
Experience from thousands of
installed sales force
automation customers
worldwide
Successfully deploy a global sales
force automation system
Customer Results: -
DHL is using Siebel CRM applications to unify customer information and create a single,global, multichannel view of each and every customer relationship with 6,000 sales and
marketing professionals in more than 220 countries and territories worldwide.
IBM uses Siebel Sales for its entire 60,000+ field sales force
Honeywell Aerospace has increased sales 20% with Siebel Sales
1.Siebel SalesDesigned to improve pipeline visibility, sales effectiveness, and bottom-line results, Siebel
Sales enables your organization to share information across teams. Oracle's Siebel Sales is
fully integrated with the entire Siebel product family, including CRM On-Demandenabling
flexible, phased deployments for constantly changing and growing companies.
Increase Sales Velocity and AlignmentSales environments are increasingly complex and demanding. Customers shift priorities and
market dynamics change rapidly. Your sales professionals are expected to know more, and do
more. Siebel Sales delivers market-leading tools to help your sales force meet your selling
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challengesimprove pipeline visibility, increase sales effectiveness, and raise bottom line
results.
Siebel Forecasting helps an organisations team meet their sales goals, increase revenues, and
decrease costs. With Siebel Forecasting, sales organizations of every size and complexity can
monitor the health of their business in real time by proactively addressing sales trends,shortfalls, and new revenue opportunities. Siebel Forecasting helps to:
Manage revenues by account, opportunity, product line, project, partner, division,
organization, or employee
Conduct comprehensive matrix organization forecasting and sales team revenue allocation
Run real-time analyses of revenues, profit margins, and close dates
Manage recurring revenues, multiple currencies, and robust currency conversion
Fig.Screenshot of the sales application
Features of the Sales Application: -
1) Account Managementprovides a comprehensive, 360 degree view of yourcustomer, including service history, order management, interactions, and account
profile
2) Opportunity Managementincluding management of leads, territories,opportunities, contacts, and all account activities
3) Sales MethodologiesStandardize on common best practices to ensure consistent
sales performance and sales coaching throughout the sales cycle4) Sales Forecastingincluding real-time insight into sales and employee performance
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5) Order Managementallows you to create quotes, proposals, and productconfiguration
6) Territory Managementto pipeline leads and more7) Integration to Microsoft ApplicationsSiebel Server Sync for Microsoft Exchange
Server enables employees to centralize customer information across Microsoft
Outlook and Siebel applications.
2.Oracle CRM On Demand Sales
Oracle CRM On Demand Sales increases sales productivity and results by providing
companies with a comprehensive set of tools to optimize the entire sales processesfrom
initial lead qualification to opportunity management through forecasting and deal closure.
CRM On Demand Sales also delivers critical information to everyone involved in the sales
process, including inside sales, field sales, sales management, and partners. Embedded real-
time reporting and powerful historical analytics provide insight to help you make better
decisions. Relevant sales and prospecting information can be accessed quickly and
conveniently through Outlook, a Web browser, on a smart phone, or on a tablet device. By
automating sales processes, and providing a comprehensive view of your customers, CRM
On Demand Sales helps sales teams focus on selling rather than searching for information,
resulting in increased productivity and higher revenues.
Features and Benefits: -
Automate sales processes, enabling your salespeople to be more efficient, focus on
customers and close more deals
Provide salespeople with a choice of easy-to-use interfaces and the flexibility to work the
way they dowith complete access, anytime and anywhere
Improve interaction with customers, by giving everyone in the organization access to one
single source of truth via a customer repository
Enable salespeople and managers to access advanced analytics to improve pipeline visibilityand forecast more accurately
Customer Result: -
Alphawest: Improves sales predictability and forecast accuracy, cuts software costs by 50%
NKK Switches: Improves forecasting accuracy to 90% and Improves profitability with
enhanced sales Data
Equifax: Improved sales representative accountability and productivity, contributing to a
10% increase in inside sales
Verigy: Improved sales forecasting accuracy by an estimated 25% with Oracle CRM OnDemand
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3.Siebel Mobile Sales
Oracle's Siebel Mobile Sales supports sales professionals who frequently work outside of
their connected office environments. The application helps free your sales team to focus on
revenue generation and improve sales productivity by responding immediately to customer
inquiries. Siebel Mobile Sales supports a wide variety of mobile platforms, including
handheld and wireless devices and laptops. Systems administrators can easily configure the
application just once and deploy across all platforms without additional maintenance and
training.
Fig.Siebel Mobile Sales App
In our mobile society, customersand competitorsare always on the go. To stay a few
steps ahead, sales professionals need continuous access to customer and product information,
so they can respond immediately to customer inquiries and stay focused on revenue
generation.
Features and Benefits: -
1) Access customer and product information at the point of customer contact
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2) Capture notes, orders, and follow-up tasks at the point of customer interaction
3) Provide rapid, on-site response to critical questions on products, pricing, and order
status
4) Allow sales organizations to benefit from increased productivity, fewer manual and
paper-based processes, and improved customer and employee satisfaction.
5) Intuitive Mobile Interfacelets users access customer and product information at the
point of customer contact
6) Rapid, On-Site Responseallows sales teams to answer critical questions on
products, pricing, and order status
7) Easy Deploymentcompatible across a wide variety of mobile platforms
4.Oracle Sales Analytics
Oracle Sales Analytics provides hundreds of key performance indicators and more than 130
reports in five customizable dashboards. These analytics solutions dramatically improve the
effectiveness of your sales people by providing real-time, actionable insight into every sales
opportunity at the point of customer contact. With more accurate sales forecasts and
enhanced identification of potential problems and opportunities, Oracle Sales Analytics
helps close business faster and increase overall sales revenue.
Benefits & Features: -
1) Analyze pipeline opportunities to determine actions required to meet sales targets2) Determine which products and customer segments generate the most revenue3) Understand which competitors are faced most often and how to win against them4) Identify up-sell and cross-sell opportunities within existing accounts.
5.Siebel Collaboration
Oracle's Siebel Collaboration leverages the complementary capabilities of Siebel applications
and Microsoft SharePointallowing customer information to flow seamlessly between
Microsoft Outlook and Siebel applications. This solution allows sales experts, partners, and
customers to work collaboratively in managing opportunities and service requests. Siebel
Collaboration creates an accessible, collaborative environment in which employees can work
on a task list, schedule meetings, manage business contacts, or simply share files.
In today's fast-paced workplace, companies need employees to spend less time on
administrative work and more time with customers. Employees need simple, easy-to-usetools for managing their time and contacts.
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Siebel Collaboration leverages the complementary capabilities of Siebel applications and
Microsoft SharePointallowing customer information to flow seamlessly between Microsoft
Outlook and Siebel applications.
Whether employees are working with a task list, scheduling meetings, or managing business
contacts, Siebel applications integrate with Microsoft to:
Provide quick insight into all customer interactions Create a collaborative environment for managing opportunities and service requests
Enable employees, partners, and customers to engage in discussions, share files, andmanage tasks
Store, manage, and associate interactions with a specific CRM business initiative
Features and Benefits: -
1) File Sharingenables employees and customers to share files and manage tasks2) Shared Customer Informationaccessible via Microsoft Outlook and Siebel
applications
3) Joint Marketingleverage business partners to maximize sales and marketingopportunities
4) Threaded Discussionscapture conversations that are a part of responding tocustomer requests
5) Instant Messagingenable team members to instantly communicate and access the
information they need6) Team Spacelets sales and service team members work closely with expertsthroughout your company
7) Document Librariesarchive documents related to a sales opportunity or servicerequest for organization-wide access
6.Quote & Order Capture
Oracle's Siebel Customer Order Management solutions simplify the complex and often
frustrating process of tracking thousands of products across multiple catalogs and systems.
They deliver deep customer insight that enables businesses to dynamically present targeted
product bundles, offer intelligent cross-sell and up-sell opportunities, and achieve optimal
prices for products and customer segments. At the same time, they give employees the
information they need to take decisive action and conduct intelligent interactions with
customers. As a result, companies see greater revenues, reduced operating costs, and higher
customer loyalty.
This package includes: -
1) Siebel Dynamic Pricer
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2) Siebel Product and Catalogue Management3) Siebel Dynamic Catalog4) Siebel Product and Pricing Analytics5) Siebel Quote and Order Lifecycle Management
7.Siebel Server Sync for Microsoft Exchange Server
Oracle's Siebel Server Sync for Microsoft Exchange Server enables employees to easily
centralize customer information across Microsoft Outlook and Siebel applications. The
combined applications facilitate end-user collaboration and adoption of customer relationship
management (CRM) systems. Siebel's integration with Microsoft Outlook and Exchange
provides users with the flexibility to quickly and easily gain real-time insight into customer
interactions. The combined applications facilitate the creation of appointments, tasks, and
contacts.
Organizations today face the challenge of end user adoption of CRM systems. Managers
require data from the field to analyze and make informed decisions. Employees require tools
that everyone can use and understand.
Whether end users are working with a task list, scheduling a meeting or recording a new
business contact, Siebel's integration with Microsoft Outlook and Exchange provides users
with the flexibility to quickly and easily gain real-time insight into customer interactions.
Siebel integration with Microsoft Outlook and Exchange turns the creation of appointments,
tasks, and contacts into a value-added activity that benefits all employees and drives user
adoption and collaboration.
Features: -
1) Server-based synchronization engine that runs in the background to synchronize
calendar appointments, contacts, employees, and tasks with Siebel applications and
Microsoft Exchange
2) Microsoft Outlook plug-in that allows users to link Microsoft Outlook contacts,
tasks, and appointments to opportunities and service requests in Siebel applications
3) Ability to embed the Microsoft Outlook calendar within Siebel applications
4) Server-Based Synchronization Enginesynchronizes calendar appointments,contacts, employees, and tasks
5) Centralized Customer Informationacross Microsoft Outlook and Siebel
applications
6) Microsoft Outlook Plug-inallows users to link Microsoft Outlook contacts, tasks,
and appointments to opportunities and service requests in Siebel applications
8.Siebel Partner Relationship Management
Oracle PRM, which now includes Siebel, is the market leading comprehensive channel
management solution that allows brand owners to achieve their channel business objectives.
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With the best industry-specific PRM solutions, proven customer successes, and unmatched
deployment optionsincluding both on premise and on demandsolutions, Oracle PRM is the
clear channel management leader.
Gains: -
Maximize channel revenue and profitability
Increase lead closure rate with closed loop lead management that
provides sophisticated lead matching and routing for distributing
high-quality leads to the right partner at the right time
Gain actionable insight into all aspects of the channel activities and
performance with channel and partner analytics
Predict and manage channel revenue by leveraging channel pipeline
and forecast management
Recruit, manage and retain top partners
Get the right partners in the right partner program with effective
partner profiling, program design, eligibility rules, enrollment and
renewals
Drive partnervendor collaboration and effectiveness with joint
marketing campaigns, MDF and co-op funding, business planning
tools, branded collateral and sales tools, and on-line training
Increase channel sales effectiveness in converting leads to orders with
robust suite of sales tools
Streamline and optimize channel operations
Optimize partner recruitment and registration with online applications
and workflow-based approval processes
Increase partner effectiveness and lower training costs by simplifying
and automating partner training and certification
Lower TCO by providing a single global enterprise-wide platform
that enables organizations to work collaboratively with partners to
increase revenue and drive customer satisfaction
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SAP CRM helps sales professionals become more efficient and effective, providing the
knowledge needed to turn insight into action and acquire, grow, and retain profitable
relationships. The application helps organizations plan, execute, and analyze sales operations
throughout the sales cycle, find new ways to accelerate buying decisions, uncover new areas
of revenue potential, and implement new methods to improve sales productivity.
SAP CRM supports your key sales processes, including:
Sales planning and forecasting
o Enhance performance with coordinated planning and execution of sales
activities across all channels.
o Provide a complete picture of projected revenue and anticipated sales volume
over time.
o Increase the accuracy of demand plans and sales forecasts.
Territory management
o Optimize account coverage and distribution of sales resources across clearly
defined territories.
o Improve resource utilization with clear visibility into assignments and
availability.
o Place the right resources in the right locations at the right time to optimize
team performance.
Accounts and contacts management
o Provide a single, comprehensive view of all information necessary to manage
your sales accounts.
o Capture, monitor, and track all critical information about prospects, customers,
and partners.
o Access key contacts, critical relationships, detailed customer profiles, and the
status of all recent interactions at anytime and from any location.
Activity management
o Focus the collective energy of your sales team on actions proven to promote
profitable business.
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o Foster efficient team collaboration with better transparency and coordination
of sales activities.
o Manage customer visits, account profiles, and activity-driven sales processes.
o Seamlessly synchronize your e-mail, contacts, calendar entries, and tasks with
leading groupware solutions.
Opportunity management
o Track, qualify, and distribute leads to the most appropriate sales professionals.
o Monitor the conversion of opportunities into revenue.
o Identify stalled deals, monitor quota attainment, simulate strategies to push
deals through the sales cycle faster, and scrutinize the quantity and quality of
sales opportunities with pipeline performance management.
Quotation management and order capture
o Guide sales professionals through the product configuration process to ensure
that complex product and service recommendations fully meet customer
requirements.
o Ensure consistent, accurate, and up-to-date pricingregardless of the sales
channel.
o Generate accurate quotes, capture customer orders, confirm product
availability, and track orders through to the fulfillment process.
o Integrate end-to-end business processes to optimize supply chain planning,
synchronize billing activities, and ensure the efficient fulfillment of customer
orders.
Sales contract management
o Develop and manage long-term customer contracts, incorporate customer
agreements into ongoing customer processes, and monitor the sales process
from inquiry to completion.
o Seamlessly integrate with back-end financial and accounts receivable
processes to generate invoices, process payments, credit returns, and process
claims.
Sales performance management
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o Increase revenue and profitability by strategically employing incentive
compensation to align the goals of individual sales professionals with those of
the organization.
o Develop, implement, and manage compensation plans to retain and motivate
your sales professionals to succeedallowing them to track performance and
simulate potential compensation of deals in the pipeline.
Sales analytics
o Monitor the overall health of your business by creating accurate forecasts,
proactively monitoring pipeline performance, effectively managing budgets,
and properly allocating resources to meet revenue goals.
Category management Using category management and business planning
enables you to plan and manage your retail goods for the next season and beyond.
One can use the SAP for Retail solution portfolio to plan the selections
such as private-label goods, seasonal, or basic itemsthat your retail
business will carry for oncoming seasons. You can also determine financial
targets for each selection, and then manage the achievement of those targets.
SAP solutions support key tasks for category planning, including:
a) Product hierarchy definition
b) Initial product order placement
c) Initial allocations for new articles
d) Performance tracking
e) New product development
Multichannel retailingIn today's fast-paced retail economy, customers can gain
access to the same products from many sources. You can increase customer
satisfactionand profitabilityby providing opportunities for multichannel retailing
and marketing to your current and potential customers.
Multichannel customer interaction and multichannel retailing services can
help you enhance customer loyalty and increase lifetime spenddisposable
income a customer spends on goods from a retailerof each customer. By
linking touchpointsmultichannel retaining buying opportunities viamultiple stores, the Internet, catalogue, phoneyou can personalize each
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contact to make sure each customer feels valuedand inspire them to shop
again and again at your retail channels.
Each customer access to a retail channel needs a consistent and personalized
contact to increase loyalty to a brand and to increase sales. By maintainingone set of customer data for the following multichannel retailing avenues and
processes ensures that your customers can place and return products from the
most convenient channelstores, the Internet, catalogue, phoneproviding
true cross-channel shopping experiences:
a. Each location the customer shops
b. Cross-channel order management
c. Returns and payments
Price management In your retail business, you need to optimize price and
revenue management to ensure profitability and lower costs.
Revenue and price management helps you optimize and manage prices
throughout the product life cycle. You can use SAP solutions to manage
initial pricing, as well as promotional, markdown or clearance pricing.
For optimal price management, you can adjust to be consistent with your
retail business's unique customer demand. You can either change prices for
individual items or via automatic mass maintenance based on:
a. Prespecified dates
b. By item
c. By store
d. By zone
e. By region
With price management software from SAP, you can also download prices to
stores with start and end dates, along with times for automatic management
of the complete pricing cycle.
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Although there are numerous variances in the detailed workflows and functionality of the
solutions, there are five key high-level variables that we should aware of.
1. Best of breed functionality vs. more tightly integrated modules. The software
strategy of the two vendors could not be much different. While SAP has built a solution
primarily from the ground up, Oracle has grown primarily through acquisition of best-
of-breed point solutions. For example, Oracle has acquired Demantra for advanced sales
and operations planning, Hyperion for financial reporting, and Siebel for CRM, while
SAP has built much of this functionality into its core ECC and All in One ERP
solutions.
2. Product roadmap. SAP continues to build upon and enhance its core product offering,
while Oracle is moving toward Fusion. While some may suggest that Oracle is more
innovative or visionary in its technology direction, it also means that there may be more
uncertainty with Oracles product lines. This is especially true for clients considering
Oracles JD Edwards and Peoplesoft solutions.
3. Flexibility. Although very powerful, SAP can be more difficult to change as a business
evolves. This is both a strength and a weakness: it is tightly integrated and helps enforce
standardized business processes across an enterprise, but it can be more difficult to
modify the software to adjust to evolutions to core processes and requirements. Oracles
best of breed approach, on the other hand, can allow for more flexibility to
accommodate changing business needs, but this strength can become a weakness when
it becomes harder to enforce standardized processes across a larger organization.
4. Implementation cost, duration, and risk. Although both solutions typically cost more
and take longer to implement than most Tier II ERP software, there are distinct
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differences between the two. Oracle has a slight advantage in average implementation
duration and an even larger advantage in average implementation cost, at 20% less than
SAP. SAP, on the other hand, has the lowest business risk of the two, measured via the
probability of a material operational disruption at the time of go-live.
5. Business benefits and satisfaction. This isperhaps SAPs greatest strength. Although
Oracle has the highest executive satisfaction level of all ERP vendors across the globe,
SAP leads the pack in actual business benefits realized. Assuming the #1 reason most
companies implement ERP software is to achieve tangible business benefits, this can be
enough to justify SAP as a solid solution for many companies.
The key takeaway here is that, as with any ERP solution, SAP and Oracle both have their
strengths and weaknesses.
SAP CRM
Strengths
SAP CRM is stronger than Siebel in terms of tighter integration with its back-end ERP
system. Tighter integration in sales, service and logistics is also an inherent strength of SAP
CRM with SAP ERP. SAP has a deep knowledge of manufacturing and engineer industry
verticals. In addition, SAP BW -- SAP's BI application -- integrates seamlessly with SAP
ERP and SAP CRM, while comprehensive reporting is almost out-of-box as well. SAP CRM
also has the obvious strength when it comes to customers who are already running an SAP
shop.
Weaknesses
SAP has not made significant in roads into the non-SAP ERP customer base. SAP CRM
customers are mostly clients who have the SAP ERP installed base. SAP also has to
strengthen vertical industry solutions.
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Siebel CRM
Strengths
Siebel CRM has the upper hand in the depth and breadth of their CRM applications. Siebel
has a large install base of customers compared to SAP CRM. In addition, Siebel industry-
specific applications are stronger than those by SAP CRM.
Weaknesses
Siebel does not have a traditional ERP product. The integration costs to back-end ERP
systems are very high. However, this may no longer be a factor if Siebel demonstrates
seamless integration with Oracle back-end applications.
One solution may be the best fit for one organization, while not a good fit for others, even
within the same industry. The only way to make sense of the pros and cons in a way that is
meaningful to your organization is to engage in a robust ERP software selection process that
considers your requirements, priorities, and competitive advantages to find the right fit.
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