Sap-crm v Siebel

8/2/2019 Sap-crm v Siebel

1/18

1 | SAP v/s O r a c l e

v/s

Group Members:

Kaushik Maitra

Akarshan Bhattacharyya

Akanksha Choubey

Kumar Prasant

Arindam Sengupta


2/18


ERP (enterprise resource planning) is an industry term for the broad set of activities that

helps a business manage the important parts of its business. The information made available

through an ERP system provides visibility for key performance indicators (KPIs) required for

meeting corporate objectives. ERP software applications can be used to manage product

planning, parts purchasing, inventories, interacting with suppliers, providing customerservice, and tracking orders. ERP can also include application modules for the finance and

human resources aspects of a business. Typically, an ERP system uses or is integrated with

a relational database system.

The deployment of an ERP system can involve considerable business process analysis,

employee retraining, and new work procedures. ERP software integrates all facets of an

operation, including development, manufacturing, sales and marketing.

ERP ModulesERP software consists of many enterprise software modules that an enterprise would

purchase, based on what best meets its specific needs and technical capabilities. Each ERP

module is focused on one area of business processes, such as product development or

marketing. Some of the more common ERP modules include those for product planning,

material purchasing, inventory control, distribution, accounting, marketing, finance and HR.

As the ERP methodology has become more popular, software applicationshave emerged to

help business managers implement ERP in other business activities and may also incorporate

modules such as CRM and business intelligence and present them as a

single unified package.

The basic goal is provide one central repository for all information that is shared by all the

various ERP facets in order to smooth the flow of data across the organization.

ERP Vendors

Depending on your organizations size and needs there are a number of ERP software

vendors to choose from.

Large Enterprise ERP (ERP Tier I): The ERP market for large enterprises is dominated by

three companies: SAP, Oracle and Microsoft.

Midmarket ERP (ERP Tier II): For the midmarket vendors include Infor, QAD, Lawson,

Epicor, Sage and IFS.
http://searchsqlserver.techtarget.com/definition/relational-databasehttp://www.webopedia.com/TERM/E/enterprise_application.htmlhttp://www.webopedia.com/TERM/A/application.htmlhttp://www.webopedia.com/TERM/C/CRM.htmlhttp://www.webopedia.com/TERM/B/Business_Intelligence.htmlhttp://www.webopedia.com/TERM/U/unified.htmlhttp://www.webopedia.com/TERM/U/unified.htmlhttp://www.webopedia.com/TERM/B/Business_Intelligence.htmlhttp://www.webopedia.com/TERM/C/CRM.htmlhttp://www.webopedia.com/TERM/A/application.htmlhttp://www.webopedia.com/TERM/E/enterprise_application.htmlhttp://searchsqlserver.techtarget.com/definition/relational-database


3/18


Small Business ERP (ERP Tier III): Exact Globe, Syspro, NetSuite, Visibility, Consona,

CDC Software and Activant Solutions round out the ERP vendors for small businesses.

Oracle's Siebel Sales applications maximize sales effectiveness in real time by acceleratingthe quote-to-cash process, aligning sales channels, increasing pipeline and win rates, and

raising average transaction values.

Comprehensive, industry-specific sales force automation capabilities

Proven mobility solutions for disconnected access

On-demand CRM options for fast roll-out

Following are the Siebel Sales applications: -

a) Siebel Salesb) Oracle CRM On Demand Salesc) Mobile and Handheldd) Sales Analyticse) Siebel Collaborationf) Quote and Order Captureg) Microsoft Exchange Serverh) Partner and Channel Management

The Siebel Advantage

Leverage Gain Accomplish

Comprehensive,

industry-specific sales

force automation

capabilities

Embedded best practices

tailored to industry

requirements

Speed sales cycles and improve

selling performance across the

organisation

Handheld, remote and Access to sales information Improve sales productivity
http://www.oracle.com/us/products/applications/siebel/sales/038564.htmhttp://crmondemand.oracle.com/en/products/sales/index.htmlhttp://www.oracle.com/us/products/applications/siebel/sales/035826.htmhttp://www.oracle.com/us/solutions/ent-performance-bi/sales-analytics-066575.htmlhttp://www.oracle.com/us/products/applications/siebel/sales/035834.htmhttp://www.oracle.com/us/products/applications/siebel/customer-order-management/035848.htmhttp://www.oracle.com/us/products/applications/siebel/sales/035844.htmhttp://www.oracle.com/us/products/applications/siebel/039530.htmhttp://www.oracle.com/us/products/applications/siebel/039530.htmhttp://www.oracle.com/us/products/applications/siebel/sales/035844.htmhttp://www.oracle.com/us/products/applications/siebel/customer-order-management/035848.htmhttp://www.oracle.com/us/products/applications/siebel/sales/035834.htmhttp://www.oracle.com/us/solutions/ent-performance-bi/sales-analytics-066575.htmlhttp://www.oracle.com/us/products/applications/siebel/sales/035826.htmhttp://crmondemand.oracle.com/en/products/sales/index.htmlhttp://www.oracle.com/us/products/applications/siebel/sales/038564.htm


4/18


wireless mobility

solutions

anywhere, anytime

On-demand and

hybrid deployment

options

Fast roll out and response to

market conditions

Increase precision in forecasting,

pipeline management and resource

management

Integration to

customer order

management, pricing

and configuration

The perfect order Improve cross-sell and upsell,

reduce discounts

Sales and channel

analytics

Complete insight into the

selling process

Accelerate pipeline and maximize

sales throughput

Proven customer

success enterprise

global deployments

Experience from thousands of

installed sales force

automation customers

worldwide

Successfully deploy a global sales

force automation system

Customer Results: -

DHL is using Siebel CRM applications to unify customer information and create a single,global, multichannel view of each and every customer relationship with 6,000 sales and

marketing professionals in more than 220 countries and territories worldwide.

IBM uses Siebel Sales for its entire 60,000+ field sales force

Honeywell Aerospace has increased sales 20% with Siebel Sales

1.Siebel SalesDesigned to improve pipeline visibility, sales effectiveness, and bottom-line results, Siebel

Sales enables your organization to share information across teams. Oracle's Siebel Sales is

fully integrated with the entire Siebel product family, including CRM On-Demandenabling

flexible, phased deployments for constantly changing and growing companies.

Increase Sales Velocity and AlignmentSales environments are increasingly complex and demanding. Customers shift priorities and

market dynamics change rapidly. Your sales professionals are expected to know more, and do

more. Siebel Sales delivers market-leading tools to help your sales force meet your selling


5/18


challengesimprove pipeline visibility, increase sales effectiveness, and raise bottom line

results.

Siebel Forecasting helps an organisations team meet their sales goals, increase revenues, and

decrease costs. With Siebel Forecasting, sales organizations of every size and complexity can

monitor the health of their business in real time by proactively addressing sales trends,shortfalls, and new revenue opportunities. Siebel Forecasting helps to:

Manage revenues by account, opportunity, product line, project, partner, division,

organization, or employee

Conduct comprehensive matrix organization forecasting and sales team revenue allocation

Run real-time analyses of revenues, profit margins, and close dates

Manage recurring revenues, multiple currencies, and robust currency conversion

Fig.Screenshot of the sales application

Features of the Sales Application: -

1) Account Managementprovides a comprehensive, 360 degree view of yourcustomer, including service history, order management, interactions, and account

profile

2) Opportunity Managementincluding management of leads, territories,opportunities, contacts, and all account activities

3) Sales MethodologiesStandardize on common best practices to ensure consistent

sales performance and sales coaching throughout the sales cycle4) Sales Forecastingincluding real-time insight into sales and employee performance


6/18


5) Order Managementallows you to create quotes, proposals, and productconfiguration

6) Territory Managementto pipeline leads and more7) Integration to Microsoft ApplicationsSiebel Server Sync for Microsoft Exchange

Server enables employees to centralize customer information across Microsoft

Outlook and Siebel applications.

2.Oracle CRM On Demand Sales

Oracle CRM On Demand Sales increases sales productivity and results by providing

companies with a comprehensive set of tools to optimize the entire sales processesfrom

initial lead qualification to opportunity management through forecasting and deal closure.

CRM On Demand Sales also delivers critical information to everyone involved in the sales

process, including inside sales, field sales, sales management, and partners. Embedded real-

time reporting and powerful historical analytics provide insight to help you make better

decisions. Relevant sales and prospecting information can be accessed quickly and

conveniently through Outlook, a Web browser, on a smart phone, or on a tablet device. By

automating sales processes, and providing a comprehensive view of your customers, CRM

On Demand Sales helps sales teams focus on selling rather than searching for information,

resulting in increased productivity and higher revenues.

Features and Benefits: -

Automate sales processes, enabling your salespeople to be more efficient, focus on

customers and close more deals

Provide salespeople with a choice of easy-to-use interfaces and the flexibility to work the

way they dowith complete access, anytime and anywhere

Improve interaction with customers, by giving everyone in the organization access to one

single source of truth via a customer repository

Enable salespeople and managers to access advanced analytics to improve pipeline visibilityand forecast more accurately

Customer Result: -

Alphawest: Improves sales predictability and forecast accuracy, cuts software costs by 50%

NKK Switches: Improves forecasting accuracy to 90% and Improves profitability with

enhanced sales Data

Equifax: Improved sales representative accountability and productivity, contributing to a

10% increase in inside sales

Verigy: Improved sales forecasting accuracy by an estimated 25% with Oracle CRM OnDemand


7/18


3.Siebel Mobile Sales

Oracle's Siebel Mobile Sales supports sales professionals who frequently work outside of

their connected office environments. The application helps free your sales team to focus on

revenue generation and improve sales productivity by responding immediately to customer

inquiries. Siebel Mobile Sales supports a wide variety of mobile platforms, including

handheld and wireless devices and laptops. Systems administrators can easily configure the

application just once and deploy across all platforms without additional maintenance and

training.

Fig.Siebel Mobile Sales App

In our mobile society, customersand competitorsare always on the go. To stay a few

steps ahead, sales professionals need continuous access to customer and product information,

so they can respond immediately to customer inquiries and stay focused on revenue

generation.


1) Access customer and product information at the point of customer contact


8/18


2) Capture notes, orders, and follow-up tasks at the point of customer interaction

3) Provide rapid, on-site response to critical questions on products, pricing, and order

status

4) Allow sales organizations to benefit from increased productivity, fewer manual and

paper-based processes, and improved customer and employee satisfaction.

5) Intuitive Mobile Interfacelets users access customer and product information at the

point of customer contact

6) Rapid, On-Site Responseallows sales teams to answer critical questions on

products, pricing, and order status

7) Easy Deploymentcompatible across a wide variety of mobile platforms

4.Oracle Sales Analytics

Oracle Sales Analytics provides hundreds of key performance indicators and more than 130

reports in five customizable dashboards. These analytics solutions dramatically improve the

effectiveness of your sales people by providing real-time, actionable insight into every sales

opportunity at the point of customer contact. With more accurate sales forecasts and

enhanced identification of potential problems and opportunities, Oracle Sales Analytics

helps close business faster and increase overall sales revenue.

Benefits & Features: -

1) Analyze pipeline opportunities to determine actions required to meet sales targets2) Determine which products and customer segments generate the most revenue3) Understand which competitors are faced most often and how to win against them4) Identify up-sell and cross-sell opportunities within existing accounts.

5.Siebel Collaboration

Oracle's Siebel Collaboration leverages the complementary capabilities of Siebel applications

and Microsoft SharePointallowing customer information to flow seamlessly between

Microsoft Outlook and Siebel applications. This solution allows sales experts, partners, and

customers to work collaboratively in managing opportunities and service requests. Siebel

Collaboration creates an accessible, collaborative environment in which employees can work

on a task list, schedule meetings, manage business contacts, or simply share files.

In today's fast-paced workplace, companies need employees to spend less time on

administrative work and more time with customers. Employees need simple, easy-to-usetools for managing their time and contacts.


9/18


Siebel Collaboration leverages the complementary capabilities of Siebel applications and

Microsoft SharePointallowing customer information to flow seamlessly between Microsoft

Outlook and Siebel applications.

Whether employees are working with a task list, scheduling meetings, or managing business

contacts, Siebel applications integrate with Microsoft to:

Provide quick insight into all customer interactions Create a collaborative environment for managing opportunities and service requests

Enable employees, partners, and customers to engage in discussions, share files, andmanage tasks

Store, manage, and associate interactions with a specific CRM business initiative


1) File Sharingenables employees and customers to share files and manage tasks2) Shared Customer Informationaccessible via Microsoft Outlook and Siebel

applications

3) Joint Marketingleverage business partners to maximize sales and marketingopportunities

4) Threaded Discussionscapture conversations that are a part of responding tocustomer requests

5) Instant Messagingenable team members to instantly communicate and access the

information they need6) Team Spacelets sales and service team members work closely with expertsthroughout your company

7) Document Librariesarchive documents related to a sales opportunity or servicerequest for organization-wide access

6.Quote & Order Capture

Oracle's Siebel Customer Order Management solutions simplify the complex and often

frustrating process of tracking thousands of products across multiple catalogs and systems.

They deliver deep customer insight that enables businesses to dynamically present targeted

product bundles, offer intelligent cross-sell and up-sell opportunities, and achieve optimal

prices for products and customer segments. At the same time, they give employees the

information they need to take decisive action and conduct intelligent interactions with

customers. As a result, companies see greater revenues, reduced operating costs, and higher

customer loyalty.

This package includes: -

1) Siebel Dynamic Pricer


10/18


2) Siebel Product and Catalogue Management3) Siebel Dynamic Catalog4) Siebel Product and Pricing Analytics5) Siebel Quote and Order Lifecycle Management

7.Siebel Server Sync for Microsoft Exchange Server

Oracle's Siebel Server Sync for Microsoft Exchange Server enables employees to easily

centralize customer information across Microsoft Outlook and Siebel applications. The

combined applications facilitate end-user collaboration and adoption of customer relationship

management (CRM) systems. Siebel's integration with Microsoft Outlook and Exchange

provides users with the flexibility to quickly and easily gain real-time insight into customer

interactions. The combined applications facilitate the creation of appointments, tasks, and

contacts.

Organizations today face the challenge of end user adoption of CRM systems. Managers

require data from the field to analyze and make informed decisions. Employees require tools

that everyone can use and understand.

Whether end users are working with a task list, scheduling a meeting or recording a new

business contact, Siebel's integration with Microsoft Outlook and Exchange provides users

with the flexibility to quickly and easily gain real-time insight into customer interactions.

Siebel integration with Microsoft Outlook and Exchange turns the creation of appointments,

tasks, and contacts into a value-added activity that benefits all employees and drives user

adoption and collaboration.

Features: -

1) Server-based synchronization engine that runs in the background to synchronize

calendar appointments, contacts, employees, and tasks with Siebel applications and

Microsoft Exchange

2) Microsoft Outlook plug-in that allows users to link Microsoft Outlook contacts,

tasks, and appointments to opportunities and service requests in Siebel applications

3) Ability to embed the Microsoft Outlook calendar within Siebel applications

4) Server-Based Synchronization Enginesynchronizes calendar appointments,contacts, employees, and tasks

5) Centralized Customer Informationacross Microsoft Outlook and Siebel

applications

6) Microsoft Outlook Plug-inallows users to link Microsoft Outlook contacts, tasks,

and appointments to opportunities and service requests in Siebel applications

8.Siebel Partner Relationship Management

Oracle PRM, which now includes Siebel, is the market leading comprehensive channel

management solution that allows brand owners to achieve their channel business objectives.
http://www.oracle.com/us/products/applications/siebel/customer-order-management/036212.htmhttp://www.oracle.com/us/products/applications/siebel/036213.htmhttp://www.oracle.com/us/products/consulting/036877.htmhttp://www.oracle.com/us/products/consulting/036877.htmhttp://www.oracle.com/us/products/applications/siebel/036213.htmhttp://www.oracle.com/us/products/applications/siebel/customer-order-management/036212.htm


11/18


With the best industry-specific PRM solutions, proven customer successes, and unmatched

deployment optionsincluding both on premise and on demandsolutions, Oracle PRM is the

clear channel management leader.

Gains: -

Maximize channel revenue and profitability

Increase lead closure rate with closed loop lead management that

provides sophisticated lead matching and routing for distributing

high-quality leads to the right partner at the right time

Gain actionable insight into all aspects of the channel activities and

performance with channel and partner analytics

Predict and manage channel revenue by leveraging channel pipeline

and forecast management

Recruit, manage and retain top partners

Get the right partners in the right partner program with effective

partner profiling, program design, eligibility rules, enrollment and

renewals

Drive partnervendor collaboration and effectiveness with joint

marketing campaigns, MDF and co-op funding, business planning

tools, branded collateral and sales tools, and on-line training

Increase channel sales effectiveness in converting leads to orders with

robust suite of sales tools

Streamline and optimize channel operations

Optimize partner recruitment and registration with online applications

and workflow-based approval processes

Increase partner effectiveness and lower training costs by simplifying

and automating partner training and certification

Lower TCO by providing a single global enterprise-wide platform

that enables organizations to work collaboratively with partners to

increase revenue and drive customer satisfaction
http://www.oracle.com/applications/crm/siebel/oracle-crm-on-demand-release-16.htmlhttp://www.oracle.com/applications/crm/siebel/oracle-crm-on-demand-release-16.html


12/18


SAP CRM helps sales professionals become more efficient and effective, providing the

knowledge needed to turn insight into action and acquire, grow, and retain profitable

relationships. The application helps organizations plan, execute, and analyze sales operations

throughout the sales cycle, find new ways to accelerate buying decisions, uncover new areas

of revenue potential, and implement new methods to improve sales productivity.

SAP CRM supports your key sales processes, including:

Sales planning and forecasting

o Enhance performance with coordinated planning and execution of sales

activities across all channels.

o Provide a complete picture of projected revenue and anticipated sales volume

over time.

o Increase the accuracy of demand plans and sales forecasts.

Territory management

o Optimize account coverage and distribution of sales resources across clearly

defined territories.

o Improve resource utilization with clear visibility into assignments and

availability.

o Place the right resources in the right locations at the right time to optimize

team performance.

Accounts and contacts management

o Provide a single, comprehensive view of all information necessary to manage

your sales accounts.

o Capture, monitor, and track all critical information about prospects, customers,

and partners.

o Access key contacts, critical relationships, detailed customer profiles, and the

status of all recent interactions at anytime and from any location.

Activity management

o Focus the collective energy of your sales team on actions proven to promote

profitable business.


13/18


o Foster efficient team collaboration with better transparency and coordination

of sales activities.

o Manage customer visits, account profiles, and activity-driven sales processes.

o Seamlessly synchronize your e-mail, contacts, calendar entries, and tasks with

leading groupware solutions.

Opportunity management

o Track, qualify, and distribute leads to the most appropriate sales professionals.

o Monitor the conversion of opportunities into revenue.

o Identify stalled deals, monitor quota attainment, simulate strategies to push

deals through the sales cycle faster, and scrutinize the quantity and quality of

sales opportunities with pipeline performance management.

Quotation management and order capture

o Guide sales professionals through the product configuration process to ensure

that complex product and service recommendations fully meet customer

requirements.

o Ensure consistent, accurate, and up-to-date pricingregardless of the sales

channel.

o Generate accurate quotes, capture customer orders, confirm product

availability, and track orders through to the fulfillment process.

o Integrate end-to-end business processes to optimize supply chain planning,

synchronize billing activities, and ensure the efficient fulfillment of customer

orders.

Sales contract management

o Develop and manage long-term customer contracts, incorporate customer

agreements into ongoing customer processes, and monitor the sales process

from inquiry to completion.

o Seamlessly integrate with back-end financial and accounts receivable

processes to generate invoices, process payments, credit returns, and process

claims.

Sales performance management


14/18


o Increase revenue and profitability by strategically employing incentive

compensation to align the goals of individual sales professionals with those of

the organization.

o Develop, implement, and manage compensation plans to retain and motivate

your sales professionals to succeedallowing them to track performance and

simulate potential compensation of deals in the pipeline.

Sales analytics

o Monitor the overall health of your business by creating accurate forecasts,

proactively monitoring pipeline performance, effectively managing budgets,

and properly allocating resources to meet revenue goals.

Category management Using category management and business planning

enables you to plan and manage your retail goods for the next season and beyond.

One can use the SAP for Retail solution portfolio to plan the selections

such as private-label goods, seasonal, or basic itemsthat your retail

business will carry for oncoming seasons. You can also determine financial

targets for each selection, and then manage the achievement of those targets.

SAP solutions support key tasks for category planning, including:

a) Product hierarchy definition

b) Initial product order placement

c) Initial allocations for new articles

d) Performance tracking

e) New product development

Multichannel retailingIn today's fast-paced retail economy, customers can gain

access to the same products from many sources. You can increase customer

satisfactionand profitabilityby providing opportunities for multichannel retailing

and marketing to your current and potential customers.

Multichannel customer interaction and multichannel retailing services can

help you enhance customer loyalty and increase lifetime spenddisposable

income a customer spends on goods from a retailerof each customer. By

linking touchpointsmultichannel retaining buying opportunities viamultiple stores, the Internet, catalogue, phoneyou can personalize each
http://www.sap.com/business_management_software/multichannel_retailing.epxhttp://www.sap.com/business_management_software/multichannel_retailing.epxhttp://www.sap.com/business_management_software/multichannel_retailing.epx


15/18


contact to make sure each customer feels valuedand inspire them to shop

again and again at your retail channels.

Each customer access to a retail channel needs a consistent and personalized

contact to increase loyalty to a brand and to increase sales. By maintainingone set of customer data for the following multichannel retailing avenues and

processes ensures that your customers can place and return products from the

most convenient channelstores, the Internet, catalogue, phoneproviding

true cross-channel shopping experiences:

a. Each location the customer shops

b. Cross-channel order management

c. Returns and payments

Price management In your retail business, you need to optimize price and

revenue management to ensure profitability and lower costs.

Revenue and price management helps you optimize and manage prices

throughout the product life cycle. You can use SAP solutions to manage

initial pricing, as well as promotional, markdown or clearance pricing.

For optimal price management, you can adjust to be consistent with your

retail business's unique customer demand. You can either change prices for

individual items or via automatic mass maintenance based on:

a. Prespecified dates

b. By item

c. By store

d. By zone

e. By region

With price management software from SAP, you can also download prices to

stores with start and end dates, along with times for automatic management

of the complete pricing cycle.
http://www.sap.com/business_management_software/price_management.epxhttp://www.sap.com/business_management_software/price_management.epxhttp://www.sap.com/business_management_software/price_management.epx


16/18


Although there are numerous variances in the detailed workflows and functionality of the

solutions, there are five key high-level variables that we should aware of.

1. Best of breed functionality vs. more tightly integrated modules. The software

strategy of the two vendors could not be much different. While SAP has built a solution

primarily from the ground up, Oracle has grown primarily through acquisition of best-

of-breed point solutions. For example, Oracle has acquired Demantra for advanced sales

and operations planning, Hyperion for financial reporting, and Siebel for CRM, while

SAP has built much of this functionality into its core ECC and All in One ERP

solutions.

2. Product roadmap. SAP continues to build upon and enhance its core product offering,

while Oracle is moving toward Fusion. While some may suggest that Oracle is more

innovative or visionary in its technology direction, it also means that there may be more

uncertainty with Oracles product lines. This is especially true for clients considering

Oracles JD Edwards and Peoplesoft solutions.

3. Flexibility. Although very powerful, SAP can be more difficult to change as a business

evolves. This is both a strength and a weakness: it is tightly integrated and helps enforce

standardized business processes across an enterprise, but it can be more difficult to

modify the software to adjust to evolutions to core processes and requirements. Oracles

best of breed approach, on the other hand, can allow for more flexibility to

accommodate changing business needs, but this strength can become a weakness when

it becomes harder to enforce standardized processes across a larger organization.

4. Implementation cost, duration, and risk. Although both solutions typically cost more

and take longer to implement than most Tier II ERP software, there are distinct


17/18


differences between the two. Oracle has a slight advantage in average implementation

duration and an even larger advantage in average implementation cost, at 20% less than

SAP. SAP, on the other hand, has the lowest business risk of the two, measured via the

probability of a material operational disruption at the time of go-live.

5. Business benefits and satisfaction. This isperhaps SAPs greatest strength. Although

Oracle has the highest executive satisfaction level of all ERP vendors across the globe,

SAP leads the pack in actual business benefits realized. Assuming the #1 reason most

companies implement ERP software is to achieve tangible business benefits, this can be

enough to justify SAP as a solid solution for many companies.

The key takeaway here is that, as with any ERP solution, SAP and Oracle both have their

strengths and weaknesses.

SAP CRM

Strengths

SAP CRM is stronger than Siebel in terms of tighter integration with its back-end ERP

system. Tighter integration in sales, service and logistics is also an inherent strength of SAP

CRM with SAP ERP. SAP has a deep knowledge of manufacturing and engineer industry

verticals. In addition, SAP BW -- SAP's BI application -- integrates seamlessly with SAP

ERP and SAP CRM, while comprehensive reporting is almost out-of-box as well. SAP CRM

also has the obvious strength when it comes to customers who are already running an SAP

shop.

Weaknesses

SAP has not made significant in roads into the non-SAP ERP customer base. SAP CRM

customers are mostly clients who have the SAP ERP installed base. SAP also has to

strengthen vertical industry solutions.


18/18


Siebel CRM

Strengths

Siebel CRM has the upper hand in the depth and breadth of their CRM applications. Siebel

has a large install base of customers compared to SAP CRM. In addition, Siebel industry-

specific applications are stronger than those by SAP CRM.

Weaknesses

Siebel does not have a traditional ERP product. The integration costs to back-end ERP

systems are very high. However, this may no longer be a factor if Siebel demonstrates

seamless integration with Oracle back-end applications.

One solution may be the best fit for one organization, while not a good fit for others, even

within the same industry. The only way to make sense of the pros and cons in a way that is

meaningful to your organization is to engage in a robust ERP software selection process that

considers your requirements, priorities, and competitive advantages to find the right fit.

Documents

Sap-crm v Siebel