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contact@3forward.com 469.665.9433 www.3FORWARD.com ©3FORWARD, LLC – All Rights Reserved Pricing and terms valid through 1-‐31-‐2013
SALES EFFECTIVENESS OPTIMIZATION™ Workshop
Bringing The Science of Sales Management To Sales Process Improvement 3FORWARD’s SALES EFFECTIVENESS OPTIMIZATION™ Workshop helps CEOs and Sales Leaders improve sales process, territory management, account planning, lead and sales pipeline management and sales metrics dashboards.
Ø Applies the science of sales process optimization to improving stage conversion rates for leads and pipelined opportunities
Ø Identifies improvements in selling process to increase sales success; focusing on demand generation, sales territory design and structure, defining pipeline stages, team sizing and quotas, and revenue forecasting
Ø Defines the elements of a highly transparent dashboard for monitoring, tracking and forecasting all stages of the lead lifecycle and sales pipeline
SALES EFFECTIVENESS OPTIMIZATION™ Workshop Includes A hands-‐on and comprehensive two-‐day sales effectiveness evaluation for CEOs, company owners and their sales leadership. Held at the location of your choice. • Day One goes inside the numbers to establish the sales revenue forecast, target pipeline values by stage and quarter, lead generation requirements, sales team sizing, quota assignments and sales organization throughput requirements.
• Day Two is your road map to making the sales number, with a focus on structure, process and measurement. We take your leadership team stage by stage through the elements of a best-‐in-‐class sales organization and help you prioritize your focus and investment strategy to begin improving your selling effectiveness.
Also Includes: • 2013 SALES REVENUE ASSURANCE™ Sales Planning Workbook (Microsoft Excel Required – Not Included) • Sales Process Templates for the Four Critical Categories of Sales Planning
o Revenue Planning o Target Pipeline Goals and Targets o Lead Generation Goals and Targets o Sales Team Sizing, Throughput and Quota Calculator
• Sales Insights Dashboard – A Single Page Executive Summary of More Than 100 Critical Sales Data Elements Across 9 Sub-‐Categories of the Sales Plan
Package Cost: $15,000 (Includes travel. Available in US cities only. Contact us for virtual meeting options for other locations.)
SALES EFFECTIVENESS OPTIMIZATION™ Project – Putting it Together
After completing the SALES EFFECTIVENESS™ Workshop, 3FORWARD creates the working templates, models, and workflows for each stage of your company’s redefined selling process.
Package Cost $29,500
contact@3forward.com 469.665.9433 www.3FORWARD.com ©3FORWARD, LLC – All Rights Reserved Pricing and terms valid through 1-‐31-‐2013
About 3FORWARD Working with 3FORWARD is more like private work out with a personal fitness trainer than buying time from traditional consulting companies. We much prefer rolling up our sleeves with you and your team, getting our hands dirty and helping you reach your revenue goals faster than if you have to tackle them by yourself. 3FORWARD’s Leadership Before launching 3FORWARD in 2007, founders Dan Hudson and Matt Smith had already enjoyed successful careers in B2B sales leadership, marketing and business development. Each has been in the sales world for more than 25 years and along the way developed a strong belief in the science of selling over sales as an art. DAN HUDSON 3FORWARD co-‐founder and President, Dan
Hudson has a B2B sales and sales leadership background of more than 30 years. At 3FORWARD Dan is responsible for the company’s sales strategies, new business development and is actively involved in all client engagements. Dan’s experience extends across industries including IT outsourcing and services, business
process outsourcing, computer hardware and software, health care and telecommunications.
Dan is a member of Marketing Executive’s Networking Group, AberdeenGroup’s Business Review Research Panel, founder & co-‐chair of Dallas Social Media Breakfast and a member of International Association of Outsourcing Professionals.
MATT SMITH 3FORWARD co-‐founder and Executive Vice President, Matt Smith has a B2B sales and marketing background of more than 25 years. Matt is responsible for 3FORWARD’s marketing and social media strategies and is actively involved in all client engagements. Matt’s experience extends across industries including ITO and BPO, systems integration, IT hardware
and services, software, pharmaceuticals and banking/financial services. Matt is a member of the Marketing Automation Software Advisory Board, founder / co-‐chair of Dallas Social Media Breakfast and past chair of the Outsourcing Institute’s Road Show Series.
Dan.Hudson@3forward.com
Connect on Linkedin http://www.linkedin.com/in/danhudson3forward
Follow on Twitter
http://twitter.com/Dan_3forward
Matt.Smith@3forward.com
Connect on Linkedin http://www.linkedin.com/in/mattsmith3forward
Follow on Twitter
http://twitter.com/mattat3forward
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