contact@3forward.com   469.665.9433   www.3FORWARD.com  ©3FORWARD,  LLC  –  All  Rights  Reserved     Pricing  and  terms  valid  through  1-­‐31-­‐2013  

SALES  EFFECTIVENESS  OPTIMIZATION™  Workshop    

Bringing  The  Science  of  Sales  Management  To  Sales  Process  Improvement    3FORWARD’s  SALES  EFFECTIVENESS  OPTIMIZATION™  Workshop  helps  CEOs  and  Sales  Leaders  improve  sales  process,  territory  management,  account  planning,  lead  and  sales  pipeline  management  and  sales  metrics  dashboards.    

Ø Applies  the  science  of  sales  process  optimization  to  improving  stage  conversion  rates  for  leads  and  pipelined  opportunities  

Ø Identifies  improvements  in  selling  process  to  increase  sales  success;  focusing  on  demand  generation,  sales  territory  design  and  structure,  defining  pipeline  stages,  team  sizing  and  quotas,  and  revenue  forecasting      

Ø Defines  the  elements  of  a  highly  transparent  dashboard  for  monitoring,  tracking  and  forecasting  all  stages  of  the  lead  lifecycle  and  sales  pipeline      

SALES  EFFECTIVENESS  OPTIMIZATION™  Workshop  Includes  A  hands-­‐on  and  comprehensive  two-­‐day  sales  effectiveness  evaluation  for  CEOs,  company  owners  and  their  sales  leadership.    Held  at  the  location  of  your  choice.  • Day  One  goes  inside  the  numbers  to  establish  the  sales  revenue  forecast,  target  pipeline  values  by  stage  and  quarter,  lead  generation  requirements,  sales  team  sizing,  quota  assignments  and  sales  organization  throughput  requirements.    

• Day  Two  is  your  road  map  to  making  the  sales  number,  with  a  focus  on  structure,  process  and  measurement.    We  take  your  leadership  team  stage  by  stage  through  the  elements  of  a  best-­‐in-­‐class  sales  organization  and  help  you  prioritize  your  focus  and  investment  strategy  to  begin  improving  your  selling  effectiveness.  

Also  Includes:  • 2013  SALES  REVENUE  ASSURANCE™  Sales  Planning  Workbook  (Microsoft  Excel  Required  –  Not  Included)  • Sales  Process  Templates  for  the  Four  Critical  Categories  of  Sales  Planning  

o Revenue  Planning  o Target  Pipeline  Goals  and  Targets  o Lead  Generation  Goals  and  Targets  o Sales  Team  Sizing,  Throughput  and  Quota  Calculator  

• Sales  Insights  Dashboard  –  A  Single  Page  Executive  Summary  of  More  Than  100  Critical  Sales  Data  Elements  Across  9  Sub-­‐Categories  of  the  Sales  Plan  

Package  Cost:   $15,000    (Includes  travel.    Available  in  US  cities  only.    Contact  us  for  virtual  meeting  options  for  other  locations.)  

 SALES  EFFECTIVENESS  OPTIMIZATION™  Project  –  Putting  it  Together  

After  completing  the  SALES  EFFECTIVENESS™  Workshop,  3FORWARD  creates  the  working  templates,  models,  and  workflows  for  each  stage  of  your  company’s  redefined  selling  process.  

Package  Cost   $29,500  

   

 

contact@3forward.com   469.665.9433   www.3FORWARD.com  ©3FORWARD,  LLC  –  All  Rights  Reserved     Pricing  and  terms  valid  through  1-­‐31-­‐2013  

About  3FORWARD    Working  with  3FORWARD  is  more  like  private  work  out  with  a  personal  fitness  trainer  than  buying  time  from  traditional  consulting  companies.  We  much  prefer  rolling  up  our  sleeves  with  you  and  your  team,  getting  our  hands  dirty  and  helping  you  reach  your  revenue  goals  faster  than  if  you  have  to  tackle  them  by  yourself.    3FORWARD’s  Leadership  Before  launching  3FORWARD  in  2007,  founders  Dan  Hudson  and  Matt  Smith  had  already  enjoyed  successful  careers  in  B2B  sales  leadership,  marketing  and  business  development.    Each  has  been  in  the  sales  world  for  more  than  25  years  and  along  the  way  developed  a  strong  belief  in  the  science  of  selling  over  sales  as  an  art.      DAN  HUDSON      3FORWARD  co-­‐founder  and  President,  Dan  

Hudson  has  a  B2B  sales  and  sales  leadership  background  of  more  than  30  years.    At  3FORWARD  Dan  is  responsible  for  the  company’s  sales  strategies,  new  business  development  and  is  actively  involved  in  all  client  engagements.    Dan’s  experience  extends  across  industries  including  IT  outsourcing  and  services,  business  

process  outsourcing,  computer  hardware  and  software,  health  care  and  telecommunications.  

Dan  is  a  member  of  Marketing  Executive’s  Networking  Group,  AberdeenGroup’s  Business  Review  Research  Panel,  founder  &  co-­‐chair  of  Dallas  Social  Media  Breakfast  and  a  member  of  International  Association  of  Outsourcing  Professionals.  

MATT  SMITH      3FORWARD  co-­‐founder  and  Executive  Vice  President,  Matt  Smith  has  a  B2B  sales  and  marketing  background  of  more  than  25  years.  Matt  is  responsible  for  3FORWARD’s  marketing  and  social  media  strategies  and  is  actively  involved  in  all  client  engagements.     Matt’s  experience  extends  across  industries  including  ITO  and  BPO,  systems  integration,  IT  hardware  

and  services,  software,  pharmaceuticals  and  banking/financial  services.   Matt  is  a  member  of  the  Marketing  Automation  Software  Advisory  Board,  founder  /  co-­‐chair  of  Dallas  Social  Media  Breakfast  and  past  chair  of  the  Outsourcing  Institute’s  Road  Show  Series.  

Dan.Hudson@3forward.com

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Matt.Smith@3forward.com

Connect on Linkedin http://www.linkedin.com/in/mattsmith3forward

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http://twitter.com/mattat3forward