RUSSIAN GUESTS WITH TAILORED APPROACH MÖVENPICK … · Nairobi (Kenya). Focusing on expanding...

MÖVENPICKSIAMHOTELNAJOMTIENPATTAYAATTRACTSUPSCALERUSSIANGUESTSWITHTAILOREDAPPROACH

Swiss-managed5-starresortwelcomesRussianvisitorswithessentiallanguageresourcesandkeymarketingpartnershipstocapitaliseonmarketrebound.

PATTAYA,Thailand,02June2017–MövenpickSiamHotelNaJomtienPattayahasunveiledcomprehensiveplanstotargettheregion’sfast-growingRussianinboundmarketwithaseriesofstrategicpartnershipsandcustomisedcollaterals.

ThroughoutThailand,Russiantouristarrivalsareontherise,particularlyinoceansidedestinationslikePattayaandPhuket.Markingadeparturefromtheirformerholidayhabits,today’sRussianvisitorsarespendingmoreintheKingdomandincreasinglychoosingtotravelindependentlyratherthanjoiningapackagetour.

RecentlypublishedresearchbyrespectedhospitalityconsultancyC9HotelworksshowsthatthenewwaveofRussianvisitorsspendsanaverageof34%oftheirholidaybudgetonaccommodationand22%onfoodandbeverage.

TobetterserveRussianguests,MövenpickSiamHotelNaJomtienPattayahasintroducedRussianlanguageguestinformationmaterials,suchashotelfactsheetsandmenus,aswellasemployingRussian-speakingfrontofficestaff.The260-roomhotelisalsoformingstrategicmarketingpartnershipsinRussia,includingadealwithtravelwebsitetophotels.ruwhichwilldramaticallyincreaseawarenessofthehotel.ThehotelteamisalsovisitingRussiancitiesregularlytoshowcasethepropertyandhighlightitsdesirablelocationnexttostunningNaJomtienbeach.

“Overthepastyearwe’veseenasignificantincreaseinthenumberofRussianguestschoosingourhotel,particularlyfamilies.ThemarkethascertainlybouncedbackandRussiantravellershaverediscoveredthispartofThailand,”saidMarcSittl,GeneralManager,MövenpickSiamHotelNaJomtienPattaya.“Russianguests’expectationshavealsoevolvedoverthelastfewyears,movingawayfrompricedrivenstays.Luxuryfacilities,gourmetfood,andexclusiveactivitieslikesailingandgolfareallhighontheirholidaywish-list,”headded.

SituatedonanunspoiltstretchofsandjuststepsformtheGulfofSiam,MövenpickSiamHotelNaJomtienPattayaisoneofthefewluxurybeachsidehotelsonThailand’sEasternSeaboard.Thehoteloffersstylishroomsandsuitesenhancedbyarangeofworld-classleisurefacilities,includingaluxuriousspa,lagoonswimmingpool,andcreativediningconceptsthatallowgueststoindulgeinlocalandinternationalflavours.

FormoreinformationontheMövenpickSiamHotelNaJomtienPattayaortomakeabooking,pleasevisitourwebsite

Forfurtherinformationorhigh-resolutionphotography,pleasecontact:

ChittimaDachanaphiromMarketingCommunicationsManagerMövenpickSiamHotelPattayaE-mail:Chittima.Dachanaphirom@movenpick.comTel:+66(0)33078888www.movenpick.com/pattaya

JulesKayChiefOperatingOfficerDeliveringAsiaCommunicationsE-mail:jk@deliveringasia.comTel:+66(0)22461159www.deliveringcommunications.com

NotestoEditors

AboutMövenpickSiamHotelPattaya

LocatedrightbyNaJomtienBeach–themostexcitingnewdestinationonThailand’seasternseaboard–MövenpickSiamHotelPattayaoffers260stylishrooms,suitesandprivatepoolvillas.Thehotel’s5-staraccommodationoptionsarecomplementedbyacomprehensiverangeoffacilitiesincludingfourtopclassfoodandbeverageoutlets,astate-of-the-artspa,lagoonswimmingpoolandfullyequippedfitnesscentre.TheresortisideallylocatedjustonehourfromSuvarnabhumiInternationalAirportandjuststepsawayfromtheOceanMarinaYachtClubonanunspoiltstretchofbeautifulcoastline,closetomanyofThailand’stoptouristattractions.Formoreinformation,pleasevisitwww.movenpick.com/pattaya

AboutMövenpickHotels&Resorts:

MövenpickHotels&Resorts,aninternationalupscalehotelmanagementcompanywithover16,000staffmembers,is

representedin24countrieswith83hotels,resortsandNilecruiserscurrentlyinoperation.Around20propertiesareplannedorunderconstruction,includingthoseinChiangMai(Thailand),AlKhobar(KingdomofSaudiArabia)andNairobi(Kenya).FocusingonexpandingwithinitscoremarketsofEurope,Africa,theMiddleEastandAsia,MövenpickHotels&Resortsspecialisesinbusinessandconferencehotels,aswellasholidayresorts,allreflectingasenseofplaceandrespectfortheirlocalcommunities.OfSwissheritageandwithheadquartersincentralSwitzerland(Baar),MövenpickHotels&Resortsispassionateaboutdeliveringpremiumserviceandculinaryenjoyment–allwithapersonaltouch.Committedtosupportingsustainableenvironments,MövenpickHotels&ResortshasbecomethemostGreenGlobe-certifiedhotelcompanyintheworld.ThehotelcompanyisownedbyMövenpickHolding(66.7%)andtheKingdomGroup(33.3%).Formoreinformation,pleasevisitwww.movenpick.com.

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