Ridding the World of Bad Ads

Ridding the World of bad ads?

A Noble, Or An Impossible, Quest?

how many ads have you

seen in the past 24 hours?

Get through our subconscious

Make any impact at all

Make any impact at all You’re likely to remember the next day

Study done at Harvard University

Consider this

brands need to cut

through Clutter

“ Nobody reads advertisng. People read what interests them. Sometimes it’s an ad”

Howard Gossage, 1950

Bill Bernbach, 1960’s

“ If your advertising goes unnoticed, everything else is academic” Bill Bernbach, 1960’s

But does creative

advertising work?

Awarded ads are 10% more effective in generating ‘large business effects’ on

high budget, 27% on low budget

Source: The Case for Creativity; James Hurman

Annual stock value growth of Cannes Advertisers of the Year vs S&P500 annual

average

Source: The Case for Creativity; James Hurman

If we know it works, why are there so

many mediocre ads out there?

what goes wrong?

Weak, prescriptive

briefs

here’s what can happen if you don’t

prescribe

No insight

great insight

what else?

• Unclear brand positioning• No idea, big or otherwise, that

dramatises brand benefit• Lack of clarity - what to think/feel/do• Picked to death by ducks (poor

evaluation techniques)• Poor execution• Poor media placement

what does great look

some tips

do the thinking

work upfront

work with great

people, & let them

do their job

learn how to evaluate

SimpleEmotiveDisruptive (original, impactful)Dramatising a brand benefit/positioningBased on a powerful insight or truth thatResonates with the consumer?

Is it...

and above all

be brave

Thank you for listening.Join me on my quest?

Ridding the World of Bad Ads

Documents

Little Red Ridding Hood 1 and 2

Little Red Ridding Hood Literacy Unit Updated - PBworksRed+Ridding+Hood... · Snow White The Three Little Pigs ... "Little Miss Muffet" ... Little Red Ridding Hood Literacy Unit Updated.docx

The three-little-pigs-ridding-red-hood

Ridding the World of Landmines: The Governance of Mine … · Ridding the world of landmines : the governance of mine action / ... grammes worldwide but looking at concrete programme

Litle red ridding hood

Bad ,bad, bad design

Morell Equipment - Michigan Farm Tradergotomft.com/ads/Morell Equipment.pdfMorell Equipment (989) 553-2460 • (888) 493-0437 4515 S. Thomas, Bad Axe, MI • morellequipment.com Westendorf

Regiment 010 - The Duke of Wellington's Regiment (West Ridding) 1702-1995

PRESENTED BY: JIM INNOCENZI, FOUNDING PARTNER, SANDLER-INNOCENZI, INC. November 16, 2012 2012 Political Ads: $6 Billion? The Good, The Bad & The Ugly The

Monetizing Your Website · 2011-11-02 · Optimize ads for you Weed out bad ones Send out good relevant ads to publishers Improve traffic and revenue Ad Publisher - Any website or

Meet Bing Ads Product Ads

Bad I Bath. - TRUFFER VALS · Bad I Bath. Bad I Bath. Bad I Bath. Bad I Bath. Bad I Bath. Bad I Bath. Bad I Bath. Bad I Bath. Bad I Bath. Bad I Bath. Bad I Bath. Bad I Bath. Bad I

Management matters: Ridding the Baltic Sea of paper parks

Why Bad Ads Happen to Good Causes

Good and bad ads

DIGNITARY TRIBUTES SILVER LEVEL ADS DIAMOND LEVEL ADS ... · DIAMOND LEVEL ADS PLATINUM LEVEL ADS GOLD LEVEL ADS SILVER LEVEL ADS BRONZE LEVEL ADS WHITE LEVEL ADS ... Ivan, Ethan,

Little red ridding hood school play

Little Red Ridding Hood - school play

Social PPC - Facebook ads, Twitter Ads y Linkedin Ads

With the development of advertising, ads have been connected with people's life. Is it good or bad? We had a discussion.Some people think advertisements