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Revealing the world’s behaviors so you can build off of something real
Confidential and Proprietary | Do Not Distribute | © 2017 GroundTruth
Digitalbehaviors
Confidential and Proprietary | Do Not Distribute | © 2017 GroundTruth
VS.
Real-Worldbehaviors
completes the pictureof who we are.
Location
Confidential and Proprietary | Do Not Distribute | © 2017 GroundTruthConfidential and Proprietary | Do Not Distribute | © 2017 GroundTruth
Confidential and Proprietary | Do Not Distribute | © 2017 GroundTruthConfidential and Proprietary | Do Not Distribute | © 2017 GroundTruth
Location allows you to
reach your listeners when
they’re close to the point
of purchase, even when
they’re not tuned in.
Messaging doesn’t have to
stop when they tune out.
Location + Radio
Confidential and Proprietary | Do Not Distribute | © 2017 GroundTruthConfidential and Proprietary | Do Not Distribute | © 2017 GroundTruth
Confidential and Proprietary | Do Not Distribute | © 2017 GroundTruthConfidential and Proprietary | Do Not Distribute | © 2017 GroundTruth
Reach people on their
second screen and along
additional touchpoints in
their consumer journey.
Location will allow you to
influence your viewer to
take an action!
Location + TV
Confidential and Proprietary | Do Not Distribute | © 2017 GroundTruthConfidential and Proprietary | Do Not Distribute | © 2017 GroundTruth
Confidential and Proprietary | Do Not Distribute | © 2017 GroundTruthConfidential and Proprietary | Do Not Distribute | © 2017 GroundTruth
Get a better sense on who
your readers are.
Learn about where they’ve
been–and where they may
go–as that can dictate your
messaging.
Location + Print
Confidential and Proprietary | Do Not Distribute | © 2017 GroundTruthConfidential and Proprietary | Do Not Distribute | © 2017 GroundTruth
Get a better sense on who
your readers are.
Learn about where they’ve
been–and where they may
go–as that can dictate your
messaging.
Location + OOH
Confidential and Proprietary | Do Not Distribute | © 2017 GroundTruthConfidential and Proprietary | Do Not Distribute | © 2017 GroundTruth
You
Confidential and Proprietary | Do Not Distribute | © 2017 GroundTruthConfidential and Proprietary | Do Not Distribute | © 2017 GroundTruth
You + GroundTruth
Confidential and Proprietary | Do Not Distribute | © 2017 GroundTruthConfidential and Proprietary | Do Not Distribute | © 2017 GroundTruth
You + GroundTruth
Our patented platform creates
surgically precise boundaries of
physical store walls
GroundTruth Blueprints™
Industry standard method for
mapping store locations based on
a radius around an address
Traditional Radius
Indexing the Real WorldMultilayered targeting to influence in real time
Discount Shopper
Audiences defined based
on brand & category
visitation over specified
time period up to 90 days
Location Audience
Brand Visitation
Auto IntenderLocationBehavioral Audience
At Gym
7:20AMAt Office
9:20AM
At Gas Station
5:30PM1:20PM 6:20PM
Accurate audience
segments based on
visitation + demographics
Confidential and Proprietary | Do Not Distribute | © 2017 GroundTruthConfidential and Proprietary | Do Not Distribute | © 2017 GroundTruthConfidential and Proprietary | Do Not Distribute | © 2017 GroundTruth
Strategy
• Proximity Targeting: Understand and capture those closest to the dealership
• Campaign Optimization: Identify which consumers are responding and reacting and optimize accordingly
Objective
• Drive secondary action rate–clicks to call, directions, or view a vehicle model–ahead of key sales period
Automotive company utilizes location targeting to drive engagement with local dealership
Print Case Study
Confidential and Proprietary | Do Not Distribute | © 2017 GroundTruth
7.67%.49%
28.7k
Secondary Action Rate*Clickthrough Rate & Reach
Campaign ResultsLocation drives in-market auto shopper engagement during crucial shopping season
*defined as calling the dealership, retrieving directions to
the dealership or viewing a vehicle model Number of unique individuals reached
Confidential and Proprietary | Do Not Distribute | © 2017 GroundTruthConfidential and Proprietary | Do Not Distribute | © 2017 GroundTruthConfidential and Proprietary | Do Not Distribute | © 2017 GroundTruth
Strategy
• Launch display ads to consumers mobile phones through 100k+ mobile apps
• Consumer sees an ad with exact distance to the medical practice
• Consumer clicks on the ad and is taken to a mobile landing page with
• Map to location with tap for directions
• Tap to call
• Video asset
Objective
• Local plastic surgery wanted to drive new patient appointments
Radio Case Study
Confidential and Proprietary | Do Not Distribute | © 2017 GroundTruth
Campaign Results
The program is a great success
in Atlanta with CTR and SAR
and booking many new plastic
surgery appointments.
It has now extended to Miami as
a new market and about to
expand into new markets across
the country.
320 x 50 banner
Confidential and Proprietary | Do Not Distribute | © 2017 GroundTruthConfidential and Proprietary | Do Not Distribute | © 2017 GroundTruthConfidential and Proprietary | Do Not Distribute | © 2017 GroundTruth
Strategy
• Proximity Video: Leverage existing video assets to reach those nearby to encourage visitation in a relatively short time frame
Objective
• Drive visits into the casino and hotel during an important holiday period
TV Case Study
Confidential and Proprietary | Do Not Distribute | © 2017 GroundTruth
164over a short two day period proves the efficacy of
leveraging engaging assets to drive real world action
2.15%
44%Video completion rate
Store VisitsClickthrough Rate
Campaign ResultsProximity video drives real world visits
2 3 90%Location Accuracy*VisitsSmartphone Users
Monthly 3rd Party Validated
30B+
Annually
out of
*Based on an independent study, with a leading market research firm, Infoscout, compares GroundTruth’s in-store foot traffic data against InfoScout’s confirmed purchase data for a sample of key
retailers, as captured through shopper receipts. InfoScout then measured the reach and accuracy of GroundTruth’s database of real-world consumer location and behavioral data.
A Real Data Foundation
Predicting Behaviors For Good
GroundTruth Location Data
Working with a variety of clients on
prioritizing investments
GroundTruth Location Data Insights
Ability to predict consumer behavior
GroundTruth’s “Location For
Good” efforts
Store Planning
New market potential
Healthy share Room to move
Competitive setH&M
Montgomery, AL Pittsburgh, PA Providence, RI
Applications beyond mediaUnderstanding that location data has a much larger impact
Thank You
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