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TrackMaven Retweet Report
The Retweet Report
TrackMaven Retweet Report
History of a Retweet
Twitter Launches July 15, 2006
The first “ReTweet” was attributed to Eric Rice April 18, 2007
Retweets, as a feature, rolled out to a limited group of users November 9, 2009
Retweets launch to everyone November 19, 2009
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TrackMaven Retweet Report
In this report…Scheduling
Structure
Visuals
Language
Power Players
When is the best time to get Retweets?
#s, @s, and Link Positioning
Retweets and Pictures
CTAs, !s, and Uppercase Characters
Who Retweeted it Better? Justin Bieber vs. Barack Obama
I.
II.
III.
IV.
V.
TrackMaven Retweet Report
We analyzed…
• 1,423 Twitter Accounts
• 1.7 Million Tweets
• Limited accounts with over 1K followers
• Normalized Retweets per 1K followers
TrackMaven Retweet Report
I. Scheduling
TrackMaven Retweet Report
Tweet Frequency by Day of Week
Tweets are sent out at a higher frequency during the week and drop off towards the weekend. Thursday shows a slightly higher percentage of tweets at 17.4%, but it’s not much higher than Tuesday or Wednesday both at 17.2%.
TrackMaven Retweet Report
Average Retweets by Day of Week
Although more tweets are sent out during the week, the average retweets by day of week are higher on weekends. Tweets on Sunday receive on average 0.168 retweets.
TrackMaven Retweet Report
Tweet Frequency by Time of Day
Peak frequency hours are during the work day with a slightly higher frequency at 12-1pm ET representing 8.01% of all the tweets sent out during the day.
TrackMaven Retweet Report
Retweets by Time of Day
There is a higher frequency of tweets during business hours; however, tweets gain the most retweets after work hours. Tweets sent out from 10-11pm receive 0.194 retweets on average.
TrackMaven Retweet Report
II. Structure
TrackMaven Retweet Report
Using more hashtags increases the likelihood of retweets. 5 hashtags in a tweet on average gets 0.301 retweets vs. using zero hashtags results in an average of 0.116 retweets.
Retweets by Number of Hashtags
TrackMaven Retweet Report
Retweets by Number of Mentions
The higher the number of mentions in a tweet initially results in a positive relationship in the average number of retweets. With 6 mentions (@s) there is on average 0.190 retweets with a steady decrease after that point.
TrackMaven Retweet Report
Retweets by Position of Link
The link position in a tweet affects the CTR; yet, is there a relationship in the number of retweets it gets? Positioning a link 90% of the way through your tweet has on average 0.2 retweets.
TrackMaven Retweet Report
III. Visuals
TrackMaven Retweet Report
Retweets with Pictures
A tweet without a picture receives 0.133 retweets, but a tweet with a picture receives on average 0.404 retweets.
TrackMaven Retweet Report
Picture previews on timelines were introduced by Twitter on October 29th, 2013 and it only increased the likelihood of retweets with pictures. Post-preview picture tweets receive on average 0.496 retweets.
Retweets by Picture Usage Before and After Picture Preview
TrackMaven Retweet Report
IV. Language
TrackMaven Retweet Report
CTA Terms
What’s the difference between using Retweet and RT? Spelling out the entire word Retweet in your tweets receives on average 1.88 retweets. Using “please” will gather 0.32 retweets on average and “now” produces on average 0.17 retweets.
TrackMaven Retweet Report
Exclamation Marks
Using 6 exclamation marks in a tweet doesn’t just yield high emotion, but also produces an average of 0.299 retweets. And then using up to 9 exclamation marks produces 0.484 average retweets!!!!!!!!!
TrackMaven Retweet Report
UPPERCASE
IS A TWITTER USER MORE LIKELY TO RETWEET YOUR TWEET IF IT’S IN ALL CAPS? For tweets in all caps, they receive 0.8 retweets on average vs. tweets with a 0.1 ratio receive on average only 0.147 retweets.
TrackMaven Retweet Report
V. Power Players
TrackMaven Retweet Report
Who retweeted it better? Justin Bieber vs. Barack Obama
There is a relationship between the average retweets and the total number of followers. However, the outliers in this graph present the most interesting numbers and a different relationship. Justin Bieber heralds in 46,802,957 followers and Barack Obama is behind with 39,613,288 followers. Bieber wins with 67,676.97 retweets on average while Obama has 1,836.18 retweets on average.
TrackMaven Retweet Report
Conclusion and Key Findings
With a retweet you are sharing the words of another person, brand, or influencer; however, to get to that resonating point it requires more than just a 140 character limit. !Replying to someone has a conversation level or favoriting shows some type of support, but retweeting has a more emotional connotation. !More retweets happen with exclamation marks, pictures, or uppercase letters showing that if you want someone to help amplify your content you have to get a little emotional.
Key FindingsCONCLUSION
• Retweets happen after hours
• Spell out Retweet
• People will Retweet your picture
• USE MORE UPPERCASE & !!!!!!!
• More Followers does not always
equal more Retweets
!!
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