Rethinking Nightlife Experience for Heineken at ARF Re:Think 2015

Rethinking Nightlife Experience for Heineken

Thomas Troch

Senior Research Manager, InSites Consulting

@ThomasTroch

@THOMASTROCH

@THOMASTROCH

@THOMASTROCH

@THOMASTROCH

@THOMASTROCH

@THOMASTROCH

LOOKING FOR

INNOVATIVE PROBLEMS

TO SOLVE

@THOMASTROCH

Visual analysis of nightlife venues on Instagram

@THOMASTROCH

@THOMASTROCH

Visual analysis of nightlife venues on Instagram

Quantitative validation and recruitment game

@THOMASTROCH

@THOMASTROCH

Visual analysis of nightlife venues on Instagram

Quantitative validation and recruitment game

In-depth behaviour research through Consumer

Consulting Board

EXPERT

ROOM

YOUR LOUNGE

JOURNEY

THE

CHALLENGE

LET’S GET SOCIAL

@THOMASTROCH

@THOMASTROCH

LOOKING FOR

INNOVATIVE WAYS TO

EMPATHIZE

@THOMASTROCH

@THOMASTROCH

@THOMASTROCH

I want to have an in depth conversation

with my friends. If they are looking around

for a waiter to order a drink, it feels like

they don’t care about what I have to say. It

would be nice to have an easy way to let the

waiter know we want to order a drink.

@THOMASTROCH

@THOMASTROCH

I want a drink that triggers all my senses. I

like having a unique drink that has a story

to tell. It’s not about quantity but about

quality.

@THOMASTROCH

@THOMASTROCH

@THOMASTROCH

@THOMASTROCH

thomas@insites-consulting.com

http://linkedin.com/in/thomastroch

Thomas TrochSenior Research Manager, InSites Consulting