Embed Size (px)
Citation preview
Rethinking Nightlife Experience for Heineken
Thomas Troch
Senior Research Manager, InSites Consulting
@ThomasTroch
@THOMASTROCH
@THOMASTROCH
@THOMASTROCH
@THOMASTROCH
@THOMASTROCH
@THOMASTROCH
LOOKING FOR
INNOVATIVE PROBLEMS
TO SOLVE
@THOMASTROCH
Visual analysis of nightlife venues on Instagram
@THOMASTROCH
@THOMASTROCH
Visual analysis of nightlife venues on Instagram
Quantitative validation and recruitment game
@THOMASTROCH
@THOMASTROCH
Visual analysis of nightlife venues on Instagram
Quantitative validation and recruitment game
In-depth behaviour research through Consumer
Consulting Board
EXPERT
ROOM
YOUR LOUNGE
JOURNEY
THE
CHALLENGE
LET’S GET SOCIAL
@THOMASTROCH
@THOMASTROCH
LOOKING FOR
INNOVATIVE WAYS TO
EMPATHIZE
@THOMASTROCH
@THOMASTROCH
@THOMASTROCH
I want to have an in depth conversation
with my friends. If they are looking around
for a waiter to order a drink, it feels like
they don’t care about what I have to say. It
would be nice to have an easy way to let the
waiter know we want to order a drink.
@THOMASTROCH
@THOMASTROCH
I want a drink that triggers all my senses. I
like having a unique drink that has a story
to tell. It’s not about quantity but about
quality.
@THOMASTROCH
@THOMASTROCH
@THOMASTROCH
@THOMASTROCH
http://linkedin.com/in/thomastroch
Thomas TrochSenior Research Manager, InSites Consulting
