View
220
Download
0
Category
Preview:
Citation preview
7/29/2019 Resound Radio Announcer Handbook 2012
1/12
ResoundRadioA N N O U N C E R S H A N D B O O K
2012-2013
7/29/2019 Resound Radio Announcer Handbook 2012
2/12
1
1
2
3
OVERVIEW
MISSION STATEMENT
Resound Radio seeks to produce
skilled professionals who will
serve Christ in the media.
GOALS
To reflect and positively influence
student culture
To tailor programming to the
student body
To prepare the broadcasting student
for a future career
Resound Radio Announcer Handbook 2012 2
7/29/2019 Resound Radio Announcer Handbook 2012
3/12
2ANNOUNCER GUIDELINES1. BE SPIRITUALLY PREPARED
Undoubtedly, the most important concern of the announcer is to be receptive to the Lord andhow He wants to use you. This requires a daily walk with God and preparation through
Scripture reading and prayer. "PRAYER BEFORE AIR!" is not just a catch phrase; it is an essential
part of being an effective Christian communicator. Feel free to share your faith on the air --
talk about what God is doing in your life!
2. BE YOURSELFDon't try to sound like someone else whose air work you admire. There's nothing wrong with
adopting new ideas or techniques into your shift, but use them in your own way. When youre
on the air, you are not an actor. You are a performer whose job it is to inform and entertain.
Do your job by being natural, genuine and sincere. Listeners are quick to spot, and reject, aphony.
3. RESPECT YOUR LISTENERSAn announcer will sometimes privately express a low regard for the intelligence and good
taste of his audience. As a result of this attitude he deliberately lowers the caliber of his
program, both in his music and his comments. This is sometimes offensive to the listener. On
the other hand, they are usually complimented when you give credit for intelligence and
understanding.
4. PREPARE YOUR PROGRAMKnow well in advance everything that is scheduled on the log. Think through how you are
going to handle each item. Check the program log for commercials, required tags to spots,
PSA's, and promos. Read over and rehearse all new live commercials and PSA's. Listen to any
new spots so that you know the end cues. Check the intros and endings of all new music so
that you won't be talking over the song's lyrics.
5. YOUR PROGRAM IS MUSICWhile you don't need to treat them as world-shaking in their importance, never give the
impression that news, commercials, promos, and program features are annoying interruptions
to your own "inspired" efforts. Your program, however good and creative, is only part of the
station's overall programming. Remember, because your program is music, keep your
comments brief.
6. AVOID DEAD AIRGaps of silence in your show for even one second are indicators of indifference or poor
preparation. Dead air is the brand of the amateur. Also be sure you know what you are going
to say at the end of each piece of music or spot so that you won't sound surprised to be on.
Resound Radio Announcer Handbook 2012 3
7/29/2019 Resound Radio Announcer Handbook 2012
4/12
7. KEEP YOUR SHIFT MOVINGThis does not mean that everything you say must be at breakneck speed. Nothing grows
more tiring to the listener than unrelenting speed in speech. The trick is in knowing where
and when to slow down -- to pace your words and phrases for emphasis. A program that
moves does so because of tight cues and brief remarks. Don't be afraid to write out your "ad-
libs" in advance. The same is true for song intros, etc. Decide whether what you are going tosay will add to your listeners' enjoyment of the program and/or friendship with the station.
Needless to say, if your remarks don't pass this test, don't make them.
8. AVOID DJ LINGORadio stations often have special names and titles for certain parts of daily programming such
as: stop sets, promos, sounders, current cuts, etc. Some terms should be replaced by more
commonly known terms. Avoid terms like news break, weather break, and spot.
9. SELL YOUR MUSICYou are there, in part, to sell the sponsor's products and services (as well as your Christian
message on stations such as Resound). It is equally important that you present the station's
musical product in a way that will make it most acceptable to its listeners. This normally
requires that you show--in a convincing manner--your own enthusiasm for the music,
including both new and old songs. Vary your intros and outros.
10. HIGHLIGHT YOUR PROGRAMEvery half-hour should offer the listener something special. Usually it is a new song or a prize
giveaway. Whatever it is, let your listener know about it in advance; let them know when it's
coming. Always give the listener a reason to stay tuned. Avoid promoting "News on the Hour"
or other regular features.
11. THINK ABOUT YOUR ROLEIt's important--especially in Christian radio. Millions of people find companionship in radio.
Many of them are lonely. Get to know your campus. You can be a friend to folks on campus
who need you (Eph. 4:29). Believe in your job and in the station and work hard at improving.
Keep in mind the need to have a positive attitude (especially about station things) both on
and offair. You are the station image to the people who know you.
Resound Radio Announcer Handbook 2012 4
7/29/2019 Resound Radio Announcer Handbook 2012
5/12
3MUSICThe music format at Resound is primarily CCM (Contemporary
Christian Music), and more specically, worship. During the typical
week, you'll hear a variety of tempos and artists, some of which
you will nd more appealing than others. That's to be expected
because we are playing music not for our own enjoyment but
rather for a broad cross-section of the Cedarville family.
SCREENING
There is no station anywhere that plays every song that comes into the station. At
Resound, all music will go through a process of evaluation to select the most appropriatecuts. Music coming in goes to the music director who screens it. Because all music aired
on the station is first screened,personal music is never to be played.
Cuts which are not listed on the log will not be played. Persons intentionally playing
unauthorized music are subject to disciplinary action, including possible removal from
their air-shift.
SELECTION
The music at Resound is generated onto a music log by the Music Director with the aid of
music software. The music logs give the name of the artist, name of the song, catalog
number in the music library, and a rough timing of each half hour music rotation. Unless
you are taking requests from your audience during your shift, let the music software do its
job. All of the music is scheduled into the program - you just need to insert your breaks.
Resound Radio Announcer Handbook 2012 5
7/29/2019 Resound Radio Announcer Handbook 2012
6/12
4REMOTESRemotes are a great way to promote Resound off-air. These
events allow potential listeners to hear our music in order to
urge them to listen to the station. At no time should any music
be played that is not played during a normal shift.
PLAYLISTS
A play-list will be provided by the Music Director for each event. The play-list should be
followed at all times, however; the DJ may play the songs in any order that fits best at the
event.
PROFESSIONALISM
All remotes should be run in a professional manner. It is NEVER acceptable to ask for freethings. If those involved with the event offer something, you may accept it graciously;
otherwise remember you are representing Resound and you are not there to profit
yourself.
Dress should be in keeping with the nature of the event. Staffshirts should be worn at
every remote.
Get involved with the atmosphere of the event around you, but dont let that interfere
with your job as the DJ. Remember to always be incorporating things you learn from on-
air shifts.
REQUESTS
Anyone that would like to make a request at a remote may look over the playlist if the DJ
wishes. The station iPad should not be controlled by a non-member.
TYPES OF REMOTES
Resound provides music for a variety of different events both on and offcampus. Because
of this diversity, Resound has two basic types of remotes:
NON-PROMOTIONAL
Many events, such as Lawlorpalooza and parties sponsored by the Commuter Crossroads, call for only music to be played. At these events, we are
supplying a good-willgenerating service for the organization that is hosting the event and the remote DJ should find out what is expected of him
in advance from the Program Director.
PROMOTIONAL
These events are a fun way to get others involved in the event they are attending while they become familiar with what Resound has to offer. The
key to these remotes is to get those in attendance involved in the event by raising their spirits in a positive way while letting people hear the air
sound of the station. Once again, the remote DJ should find out what is expected of him in advance from the Program Director.
Resound Radio Announcer Handbook 2012 6
7/29/2019 Resound Radio Announcer Handbook 2012
7/12
5ANNOUNCING OVERVIEWThere are certain attributes that should characterize the
professional Christian announcer. By attempting to incorporatethese attributes, you will more likely be suited to a job in
broadcasting upon graduation. Remember:
RESOUND IS A CHRIST-HONORING INSTITUTION
This brings with it certain limitations:
1. Announcer comments must always be in good taste. Any remark detracting from
Biblical principles, as expressed in station programming, is automatically
inappropriate and therefore unacceptable.
2. Because Resound is owned by the University and because of our desire to abide by
Scriptural principles, such as Ephesians 4:29, announcers will at no time speak in a
derogatory fashion of the University, its policies, or personnel.
REMEMBER YOUR SPONSOR
It is by the announcer's comments as well as the music that a positive spiritual influence is
made on listeners. To make this positive influence, you must include sincere comments
about your faith on the air. This does not mean that you should preach at your audience.
You should always keep your comments brief (15 to 30 seconds), over music when
possible, with the goal of edifying your listener. Plan your program in advance and include
times where you will integrate some meaningful comments.
KEEP YOUR COMMENTS POSITIVE
Your air-shift should never be used to gripe or complain. Remember that your listeners
have problems of their own and tune in to be ministered to. Your remarks should add to
the listener's enjoyment. Don't let your comments get in the way of the flow of the music
or interrupt the smooth, brisk pace of your program.
Resound Radio Announcer Handbook 2012 7
7/29/2019 Resound Radio Announcer Handbook 2012
8/12
6EQUIPMENT CAREIt takes a lot of expensive equipment to keep our radio station
running. For this reason, it is important that you do everythingyou can to keep this equipment in working order.
Electronic Equipment is fragile! All equipment is prone to malfunction at times, but the
frequency of those episodes can be controlled by thoughtful student use. While class lab
fees help replace some of the damage due to normal wear and tear, we would like to keep
these to a minimum. Funds can be used more effectively elsewhere to buy new
equipment, rather than on repairs for equipment that has been mishandled. If each staff
member would be patient, treating the equipment as if they had personally bought it and
must personally replace it if damaged, repairs can be kept to a minimum. In short, be
cautious! If you see horseplay going on in the control room, remind the offenders that it is
their station and their responsibility to comply with the rules so that equipment is not
damaged.
To report damaged, lost, or non-working equipment, notify the Station Manager
or the Faculty Advisor:
STATION MANAGER
Rebecca Scarpone
(740) 632-4789
FACULTY ADVISOR
Mr. Leightenheimer(XXX) XXX-XXXX
Resound Radio Announcer Handbook 2012 8
7/29/2019 Resound Radio Announcer Handbook 2012
9/12
7TIPS FOR THE BEGINNING DJMany seasoned broadcasters have expressed the thought, "if
only someone had told me that when I started out..." Hopefully,
by reviewing the following, you will benet from such
experience and can avoid some common problems for
beginners.
1. The letter "W" when pronounced is always "double-U" (never dubbah-yuh) as in WTCB.
2. Watch tricky pronunciations. (If in doubt check the NBC Handbook of Pronunciation in the studio)
3. Weather should be paraphrased, that is, simplified as much as possible. Unless told specifically
otherwise, always round offthe highs and lows, and don't mention wind speed and direction.
Note how the following item from NOAA Weather Service was re-written in broadcast style:
ALWAYS end the forecast with the current temperature. Note that this was given in theafternoon and thus detailed information beyond tonight was not given. In the evening, more
information would be given about the next day's forecast.
Never say the temperature outside No listener thinks that you are giving the insidetemperature. Say the temperature on the Cedarville University Campus is
Resound Radio Announcer Handbook 2012 9
7/29/2019 Resound Radio Announcer Handbook 2012
10/12
4. Give your name no more than twice per half-hour, and then work it in to your comments:
"You're spending the afternoon with Johnny Clay on U 99.5."
Remember your shift is music, it matters little to the audience whether you or someone else ispresenting it.
5. "The" is always pronounced "thee" when it precedes a word beginning with a vowel; it is "the" at
all other times: "The Ford delivery van," but "Thee Alaskan Railway."
6. Don't hesitate to ask for help. If you can't figure something out, seek assistance from someone
who can answer your question. If no one is around call the appropriate phone number from the
list posted in the studio.
7. When giving the time, do it conversationally. Say it just the way you would if someone were
asking you for the time. Dont say its three minutes before the hour.. Say its 7:57 or its three
til eight. Be conversational.
8. Just Relax! Speak as if youre speaking to someone in the room.
Resound Radio Announcer Handbook 2012 10
7/29/2019 Resound Radio Announcer Handbook 2012
11/12
8PROFESSIONAL CONDUCTOne of Resounds goals is to prepare students for future careers
in broadcasting. For this reason, all that you do for Resound,whether inside or outside of the station, should be done in a
professional manner. Tact and reliability are expected from all
staffmembers.
1. You are not excused from a shift until you receive conrmation from the Program
Director. From time to time there may be an excusable reason for you to miss your air
shift. In such a case you must notify the Program Director at least 48 hours in advance. In
case of sudden illness or other emergency sufficiently severe to result in your missing
classes, notify the Program Director ASAP (do so in the morning if you are out of class for
the day.) Only one shift will be excused per quarter, except in cases of emergency. Failure
to comply with this policy will result in suspension for the quarter. Get in the habit now of
being reliable - it will go a long way in helping you to establish professional patterns for
the future.
2. It is never acceptable to be late for your air-shift. On-time is no less than ten
minutes before your shift begins and preferably fifteen to twenty minutes. You need time
to check the logs, pull music, and do your final show preparation. Being late exhibits a
lack of professional and consideration for the person who is waiting to be relieved.
3. There will be NO LOITERING in the studio. Visitors are allowed in the studio only with
the permission of the Station Advisor, Station Manager, or the Program Director. This
includes parents, siblings, friends on campus, as well as station staffnot scheduled to be
on air at the time. Computers are to be are for station use only. No students, other than
Department Heads, may use the station printer unless express permission is given.
Resound Radio Announcer Handbook 2012 11
7/29/2019 Resound Radio Announcer Handbook 2012
12/12
8HOW-TOSCant remember how to set up voice-tracking for your DJ break?
Need to record a caller? Trying to nd a previous tracking
session? This section is here for you to consult in case you forget
how to do any of these. If youre still having trouble, feel free to
call the head announcer.
VOICE-TRACKING FOR YOUR DJ BREAK
1.
2.
3.
RECORDING CALLERS
1.
2.
3.
RECALLING PREVIOUS TRACKING SESSIONS
1.
2.
3.
Resound Radio Announcer Handbook 2012 12
Recommended