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This is an attempt to put some good, and poor practice together on sustainability communications, in PowerPoint/PDF. It's a presentation I am using later this week with my class at Birkbeck, University of London, for a couple of upcoming talks. It makes sense if you click on the links. It's better heard but should make some kind of sense. Let me know if not.
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Sustainability/CR Reporting, Communications and Social Media:
Trends, the business case, and getting it
wrong - and right, in 14 slides
Toby Webb, February 28 2013
Toby.webb@stakeholderintel.com
Tobywebb.blogspot.com
Why do authentic communications matter
in 2013? Here's one very good reason
Dsdf
The J&J Credo
Social Media: What not to do…
A bad mistake, more here
A recent campaign, more here
The 15 New Rules of Authentic Global Sustainability and CR
Communications
And a longer version, with examples
Still the ultimate sustainable business ad?
Still the ultimate sustainable business ad?
Further reading
http://www.slideshare.net/Tobiaswebb/embedding-ethics-and-cr-delhi-101012
http://www.slideshare.net/Tobiaswebb/company-mission-vision-and-values-statements-september-2012
http://www.slideshare.net/Tobiaswebb/csr-sustainable-business-and-strategy
www.ethicalcorp.com / www.stakeholderintel.com
http://tobywebb.blogspot.co.uk/
http://www.slideshare.net/Tobiaswebb/si-executive-workshop-how-to-get-marketing-and-communication-teams-involved-in-sustainabilitypdf
Contact me: Toby.Webb@stakeholderintel.com
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