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REGIONAL VICTORIA SECTIONS
ME
DIA
KIT
20
17
MEDIA KIT2020
Dairy News AustraliapartnerswiththeRegionalVictoriandairybodies,ineachregion,tocreatelocalcontentspecifictoeachsection.Anumberofonfarmstoriesareproducedasfarmerslovetoseewhatotherfarmersaredoing.Forfarmersthiscontentisreal,relevant,andcontenttheycanrelateto.Furtherindustrynews,informationandadvicerelevanttotheregionisalsoincluded.
Local Content
DIRECT MAILED TO OVER 5,800
DAIRY FARMERS ACROSS
VICTORIA
REGIONAL VICTORIASECTIONS
PUBLISHING EXPERTISE
McPhersonMediaGroup,afamilyownedcompanyformorethan100years,basedintheheartofNorthernVictoria’sDairyRegion,areexpertsinconnectingadvertiserswithcustomersontheland,today,throughmultipleplatforms.
TARGETED DISTRIBUTION
Dairy News Australiaispersonallyaddressedanddirectmailed,viaAustraliaPost,toeverydairyfarmerwhopaysalevy,industrybodiesandstakeholders.EacheditionofDairy News AustraliawiththeRegionalVictoriancontentisdistributedtodairyfarmersonlywithintherelevantregion.
■ MurraydairyfarmersreceivetheNationaleditionwithMurraysection.
■ GippslanddairyfarmersreceivetheNationaleditionwithGippslandsection.
■ SouthWestVicdairyfarmersreceivetheNationaleditionwithSouthWestVicsection.
■ DairyfarmersoutsideofVictoriareceivetheNationaleditiononly.
ABOUT REGIONAL VICTORIA SECTIONS
Everysecondeditionof Dairy News Australia willincludecontentdedicatedtothespecificRegionalDairymarketsofVictoria–MurrayRegion,GippslandRegion,andSouthWestVictoria(new).ThecontentisaresultoftheintegrationofDairy Direct Magazine(GippslandandMurrayeditions).Thiscontentishyperlocaltotheregionandeacheditionof Dairy News Australiawiththeregionalcontentisonlydistributedtodairyfarmerswithintherelevantregion.
DIGITAL AUDIENCE
Inadditiontotheprintpublication,Dairy News Australia hasadedicatedwebsite,FacebookpageandTwitterprofile.Theseplatformsallowustocommunicatewithouraudienceinrealtime,briningbreakingandtopicalnewseachandeverydayinbetweenourmonthlyprintpublications.
FLEXIBLE OPTIONS
AdvertiserscannowtargetspecificregionswithinVictoria.Optionsareavailabletoadvertiseinone,twooralloftheregionalVictoriansections.Thisprovidesbusinessestoopportunitytopromotetheirproductsandservicesspecificallyintheirpreferredtargetmarket.
www.dairynewsaustralia.com.au
Inserts: Quotation on request All prices are exclusive of 10% GST.
One Region Number of editons. Statewide Number of editons.
Display Size 1–3 4–6 1–3 4–6
T22 $300 $285 $375 $355
T32 $375 $356 $565 $540
T42 $450 $428 $750 $715
T52 $480 $456 $935 $890
T44/T82 $635 $603 $1,500 $1,425
T63 $715 $679 $1,685 $1,600
T84 $1,090 $1,036 $2,995 $2,845
T88 $2,000 $1,900 $5,985 $5,685
TFRont $450 $450 $1,075 $1,025
Inside Front $1,200 $1,140 $3,400 $3,230
Insde Back $1,150 $1,093 $3,200 $3,040
Back Cover $1,275 $1,211 $3,400 $3,230
CodeSpecs (mm)
T22 T32 T42 T52 T82 T63
92 x 129 139 x 129 186 x 129 233 x 129 374 x 129 280 x 194
CodeSpecs (mm)
TFRONT T44 T84 T88
60 x 260 186 x 260 374 x 260 374 x 550
*Allmeasurmentsshownareinmmandheightxwidth.
MODULAR DISPLAY SIZES
ADVERTISING RATES
REGIONAL VICTORIASECTIONS
PUBLISHING DATES & DEADLINES FOR 2020
ISSUE PUBLISHING DATE BOOKING DEADLINE ADVERT COPY DEADLINE
112 February 11, 2020 January 16, 2020 January 23, 2020
114 April 14, 2020 March 12, 2020 March 19, 2020
116 June 9, 2020 May 14, 2020 May 21, 2020
118 August 11, 2020 July 16, 2020 July 20, 2020
120 October 13, 2020 September 17, 2020 September 21, 2020
122 December 8, 2020 November 12, 2020 November 17, 2020
REGIONAL VICTORIA SECTIONS
PRINTING DETAILS
Covers• CoverWeb–offsetCMYK
All Specs• ColourprofileISOnewspaper26v4–CMYK• Digitalphotossuppliedshouldhaveresolutionof300dpi.• Maximuminksaturation:240%• Fullpageprintarea:374mmx260mm.• PantoneandRBGcolourneedstobeconvertedtoCMYK
ADropboxlinkwiththefulllistofPrepressspecificationsisavailable,pleaseaskyoursalesrepresentativeforalink.
MATERIAL REQUIREMENTS
• Aprint-readyPDFshouldbeprovided.• Advertswillnotbeacceptedifsuppliedonlyas
workingfiles.• Allprint-readyadvertsshouldbesuppliedashigh
resolutionPDFfiles.FormoreinformationonAcrobatsettingspleasecontactMcPhersonMediaGroup.
• AnyphotosorlogossuppliedfortypesettingshouldbesuppliedasseparatefilesandnotpartofaWordDocumentfile.
• AdvertsprovidedsolelyasWordDocumentarenotrecommendedandingeneralwillhavetobere-setbyMcPhersonMediaGroup.Thismayincurproductioncharges.
• ColourphotosmustbeCMYKcorrected.• Fontsshouldbeconvertedtopathsandembedded
whereapplicable.
TYPESETTING
TheMcPhersonMediaGroupproductionsystemisMacintoshbased.Advertsthatrequiretypesettingmayincurproductionchargesand,ifrequired,shouldbesuppliedwithappropriateartworkorlogos.
AD DELIVERY
ViaquickcutorhighresPDFtoproduction@dairynewsaustralia.com.au
CONTACT DETAILS
ADVERTISING MANAGER
Max HydeMobile:0408558938Email:max.hyde@dairynewsaustralia.com.au
EDITOR
Geoff Adams Phone:(03)58203229
PublishedbyMcPhersonMediaGroup7940GoulburnValleyHwy,SheppartonVictoria,3632
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