REGIONAL VICTORIA SECTIONS

ME

DIA

KIT

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MEDIA KIT2020

Dairy News AustraliapartnerswiththeRegionalVictoriandairybodies,ineachregion,tocreatelocalcontentspecifictoeachsection.Anumberofonfarmstoriesareproducedasfarmerslovetoseewhatotherfarmersaredoing.Forfarmersthiscontentisreal,relevant,andcontenttheycanrelateto.Furtherindustrynews,informationandadvicerelevanttotheregionisalsoincluded.

Local Content

DIRECT MAILED TO OVER 5,800

DAIRY FARMERS ACROSS

VICTORIA

REGIONAL VICTORIASECTIONS

PUBLISHING EXPERTISE

McPhersonMediaGroup,afamilyownedcompanyformorethan100years,basedintheheartofNorthernVictoria’sDairyRegion,areexpertsinconnectingadvertiserswithcustomersontheland,today,throughmultipleplatforms.

TARGETED DISTRIBUTION

Dairy News Australiaispersonallyaddressedanddirectmailed,viaAustraliaPost,toeverydairyfarmerwhopaysalevy,industrybodiesandstakeholders.EacheditionofDairy News AustraliawiththeRegionalVictoriancontentisdistributedtodairyfarmersonlywithintherelevantregion.

■ MurraydairyfarmersreceivetheNationaleditionwithMurraysection.

■ GippslanddairyfarmersreceivetheNationaleditionwithGippslandsection.

■ SouthWestVicdairyfarmersreceivetheNationaleditionwithSouthWestVicsection.

■ DairyfarmersoutsideofVictoriareceivetheNationaleditiononly.

ABOUT REGIONAL VICTORIA SECTIONS

Everysecondeditionof Dairy News Australia willincludecontentdedicatedtothespecificRegionalDairymarketsofVictoria–MurrayRegion,GippslandRegion,andSouthWestVictoria(new).ThecontentisaresultoftheintegrationofDairy Direct Magazine(GippslandandMurrayeditions).Thiscontentishyperlocaltotheregionandeacheditionof Dairy News Australiawiththeregionalcontentisonlydistributedtodairyfarmerswithintherelevantregion.

DIGITAL AUDIENCE

Inadditiontotheprintpublication,Dairy News Australia hasadedicatedwebsite,FacebookpageandTwitterprofile.Theseplatformsallowustocommunicatewithouraudienceinrealtime,briningbreakingandtopicalnewseachandeverydayinbetweenourmonthlyprintpublications.

FLEXIBLE OPTIONS

AdvertiserscannowtargetspecificregionswithinVictoria.Optionsareavailabletoadvertiseinone,twooralloftheregionalVictoriansections.Thisprovidesbusinessestoopportunitytopromotetheirproductsandservicesspecificallyintheirpreferredtargetmarket.

www.dairynewsaustralia.com.au

Inserts: Quotation on request All prices are exclusive of 10% GST.

One Region Number of editons. Statewide Number of editons.

Display Size 1–3 4–6 1–3 4–6

T22 $300 $285 $375 $355

T32 $375 $356 $565 $540

T42 $450 $428 $750 $715

T52 $480 $456 $935 $890

T44/T82 $635 $603 $1,500 $1,425

T63 $715 $679 $1,685 $1,600

T84 $1,090 $1,036 $2,995 $2,845

T88 $2,000 $1,900 $5,985 $5,685

TFRont $450 $450 $1,075 $1,025

Inside Front $1,200 $1,140 $3,400 $3,230

Insde Back $1,150 $1,093 $3,200 $3,040

Back Cover $1,275 $1,211 $3,400 $3,230

CodeSpecs (mm)

T22 T32 T42 T52 T82 T63

92 x 129 139 x 129 186 x 129 233 x 129 374 x 129 280 x 194

CodeSpecs (mm)

TFRONT T44 T84 T88

60 x 260 186 x 260 374 x 260 374 x 550

*Allmeasurmentsshownareinmmandheightxwidth.

MODULAR DISPLAY SIZES

ADVERTISING RATES

REGIONAL VICTORIASECTIONS

PUBLISHING DATES & DEADLINES FOR 2020

ISSUE PUBLISHING DATE BOOKING DEADLINE ADVERT COPY DEADLINE

112 February 11, 2020 January 16, 2020 January 23, 2020

114 April 14, 2020 March 12, 2020 March 19, 2020

116 June 9, 2020 May 14, 2020 May 21, 2020

118 August 11, 2020 July 16, 2020 July 20, 2020

120 October 13, 2020 September 17, 2020 September 21, 2020

122 December 8, 2020 November 12, 2020 November 17, 2020

REGIONAL VICTORIA SECTIONS

PRINTING DETAILS

Covers• CoverWeb–offsetCMYK

All Specs• ColourprofileISOnewspaper26v4–CMYK• Digitalphotossuppliedshouldhaveresolutionof300dpi.• Maximuminksaturation:240%• Fullpageprintarea:374mmx260mm.• PantoneandRBGcolourneedstobeconvertedtoCMYK

ADropboxlinkwiththefulllistofPrepressspecificationsisavailable,pleaseaskyoursalesrepresentativeforalink.

MATERIAL REQUIREMENTS

• Aprint-readyPDFshouldbeprovided.• Advertswillnotbeacceptedifsuppliedonlyas

workingfiles.• Allprint-readyadvertsshouldbesuppliedashigh

resolutionPDFfiles.FormoreinformationonAcrobatsettingspleasecontactMcPhersonMediaGroup.

• AnyphotosorlogossuppliedfortypesettingshouldbesuppliedasseparatefilesandnotpartofaWordDocumentfile.

• AdvertsprovidedsolelyasWordDocumentarenotrecommendedandingeneralwillhavetobere-setbyMcPhersonMediaGroup.Thismayincurproductioncharges.

• ColourphotosmustbeCMYKcorrected.• Fontsshouldbeconvertedtopathsandembedded

whereapplicable.

TYPESETTING

TheMcPhersonMediaGroupproductionsystemisMacintoshbased.Advertsthatrequiretypesettingmayincurproductionchargesand,ifrequired,shouldbesuppliedwithappropriateartworkorlogos.

AD DELIVERY

ViaquickcutorhighresPDFtoproduction@dairynewsaustralia.com.au

CONTACT DETAILS

ADVERTISING MANAGER

Max HydeMobile:0408558938Email:max.hyde@dairynewsaustralia.com.au

EDITOR

Geoff Adams Phone:(03)58203229

PublishedbyMcPhersonMediaGroup7940GoulburnValleyHwy,SheppartonVictoria,3632