Recap - Sp 15 POS JCP

JCPenney March Merchandising Set

Spring Set March 2015

Process

• Sold in Spring POS for all products

• Team merchandised new products for JCP photo shoot

• Repurposed the proposed 30x33 POS to fit front of Slot Table

New Receipts/Shop Doors - March 2015

New LK

• Sustainable Chino • 4 colors – blue stripe, camel, khaki, navy

• POS – 18x5.5, 11x18, 32x48

New Receipts/Shop Doors - March 2015

Cool 18 Oxford Short• Flat Front/Pleat - 4 colors, black, navy, string, khaki

• POS – 18x5.5

Shop Doors - March 2015

Feature Table

• Performance Cotton• 5 colors – khaki, mocha, dk gray, gray, black – no product on bottom shelf

• POS – 18x5.5, 11x14

Shop Doors - March 2015

Slot Table

• Cool 18 FF – all colors

• POS – 18x5.5, 11x14

Shop Doors - March 2015

Ballet Bars

• Roytex SS Shirts – Knit, Microfiber, Havanna

Shop Doors - March 2015

Back Wall

• W2W FF and Pleat – all colors

Visual Update Doors - March 2015

Aisle table

• Performance Cotton – all colors

• POS – 18x5.5, 11x14