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This book showcases the process of the rebranding of Umi Sushi, a Sushi restaurant based in dubai.
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Umi Sushi | Process Book
Umi SushiJapanese Cuisine
Brand Standards Manual
Umi Sushi | Process Book
Location:Jumeirah Beach Residence, DubaiExperience:Family friendly, Quiet, Good Service, Contemporary Design, Sushi BarPrice:Dhs 200 - 350
Umi SushiJapanese Cuisine
Brand
Umi Sushi | Process Book
Location:Jumeirah Beach Residence, DubaiExperience:Family friendly, Quiet, Good Service, Contemporary Design, Sushi BarPrice:Dhs 200 - 350
Umi SushiJapanese Cuisine
Brand
Umi Sushi | Process Book
Similar Identities
Umi Sushi | Process Book
Suzuki (1957:30) suggests that Oriental art depicts spirit, while western art depicts form. In the zen art, technique matters and simplicity is an essential elemnt.
Zen
Concept
Umi Sushi | Process Book
Kabuki is the japanese art of singing, dancing and Skill. Make up, or keshou, is one of the vital ingredients of kabuki. Black and red are the baisc colors of the kabuki make up.
KabukiJapanese Dance Drama
Concept
Umi Sushi | Process Book
HankoJapanese seal
HashiChopsticks
HochoJaoanese knives
UmiSea
Sushi PlateTraditional minimalist Japanese style Plate
KanjiLogographic Chinese characters
Inspiration
Umi Sushi | Process Book
Initial Sketches
HankoJapanese seal
Umi Sushi | Process Book
Initial Sketches
HankoJapanese seal
Umi Sushi | Process Book
Initial Sketches
KanjiLogographic Chinese characters
Umi Sushi | Process Book
Initial Sketches
UmiSea
Umi Sushi | Process Book
Initial Sketches
HochoJaoanese knives
Umi Sushi | Process Book
Initial Sketches
HankoJapanese seal
Umi Sushi | Process Book
Initial Sketches
HankoJapanese seal
Umi Sushi | Process Book
Initial Sketches
HashiChopsticks
Sushi PlateTraditional minimalist Japanese style Plate
Umi Sushi | Process Book
Digital Sketches
Umi Sushi | Process Book
UMIUMI
UMIUMIUMIUMIUMIUMI
UMIUMISUSHISUSHI
Digital Sketches
Umi Sushi | Process Book
Digital Sketches
Umi Sushi | Process Book
Digital Sketches
Umi Sushi | Process Book
Digital Sketches
Umi Sushi | Process Book
Digital Sketches
Umi Sushi | Process Book
Finalizing
Umi Sushi | Process Book
Finalizing
Umi Sushi | Process Book
Final Logo
Umi Sushi | Process Book
Guidelines
Frutiger 45 Light
Color and Typeface
25%96%99%21%
1584034
0%0%0%100%
000
60%51%51%20%
102103102
C:M:Y:K:
R:G:B:
C:M:Y:K:
R:G:B:
C:M:Y:K:
R:G:B:
a b c d e f g h i j k l m n o p q r s t u v w x y z
0 1 2 3 4 5 6 7 8 9
! ? . , ; : ( ) _ = + \ /
A B C D E F G H I J K L M N O P Q R S T U V W X Y Z
Umi Sushi | Process Book
Guidelines
s u s h i
Placement
x
x
x
x
x
x
Umi Sushi | Process Book
2cm
Minimum Size
X
X1X1
X1X1 Guidelines
Size and Clear Space
Umi Sushi | Process Book
Loyalty Card
This is a card that the restaurant guests can take, tear it in two pieces, keep the part with the restaurant information. And on the other piece they can write down their information so the restaurant can contact them for special events.
Umi Sushi | Process Book
Stationary
Envelope
Umi Sushi | Process Book
Stationary
CD / DVD
Umi Sushi | Process Book
Stationary
Letterhead, Envelope, CD/DVD, Loyalty card
Umi Sushi | Process Book
Application
Rice Bowl
Umi Sushi | Process Book
Application
HashiChopsticks
Umi Sushi | Process Book
Application
Store
Umi Sushi | Process Book
Application
MakisuBamboo rolling mat
Umi Sushi | Process Book
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