REbarcampCLT Facilitation

Voice of the CustomerMatching your message to audience behaviors & medium

Friday, May 15, 2009

Who is this guy?

• Product/business guy in media industry

• KDFW-TV Fox 4 in Dallas

• Tar Heel Sports Network

• SportStations.com (my own co.)

• Yahoo!

• The Charlotte Observer

• @sleuth / observerinteractive.com

Audiences• What is a “use case”?

• Why is a “use case” important?

• Are all users equal?

• Do all media stay the same?

• How to match message (engager vs. shopper, brand vs. action)?

Before

What does it mean?

• Some similar use cases, others VERY different

• Color and use of photography

• Different ad methods

• Online and offline

• New ways to reach audiences / relate to us

Before

What does it mean?

• Use case similar, but some big changes

• Hundreds of channels vs. AM/FM

• Portability increased

• Internet On-demand

• iPods

Before

NowFriday, May 15, 2009

What does it mean?

• Hundreds of channels vs. broadcast

• Internet On-demand

• iPods

Before

What does it mean?

• Portability

• Samples change distribution

• Adds newspapers, blogs, magazines

Other examples

• Social networks (new) vs. Kiwanis/Lions

• Print and/or E-mail campaigns

• Search engines and ad matching

• What else?

Photos

• All (c) Jason Silverstein except:

• Old Newspapers - http://www.flickr.com/photos/pingu1963/2493731655/

• Old TV: http://www.flickr.com/photos/videocrab/116136642/

• Antique Book: http://www.flickr.com/photos/9619972@N08/2636808004/

• XM: http://www.flickr.com/photos/ousby/76112230/

REbarcampCLT Facilitation

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