Reading is So Delicious: Outreach and Evaluation Joanna Axelrod Lori Easterwood

READING IS SO DELICIOUS:OUTREACH AND EVALUATIONJOANNA AXELRODLORI EASTERWOOD

CLA Annual Conference: Defying Gravity

November 2, 2012

Let me out of here!

November 2, 2012Reading is so Delicious! – Outreach and Evaluation

Making the case for outreach Use your words

ROI, Relationship Marketing, …Market Evolution

Focus on retention and satisfaction Never too much ROI

How much of your yearly staff effort is already spent on Summer Reading?

…for the little children

June 22, 2012

I’m out, now what? Where to go

Usual suspects: schools, fairs, religious institutions, community events

Going for the heart: underserved populations: Food Bank, Youth Detention Facility, Low Income Communities

Maximizing your outreach time Choose venues for maximum number of

people or maximum impact Could a well trained volunteer do this?

November 2, 2012Reading is so Delicious! – Outreach and Evaluation

June 22, 2012

So that happened.

EvaluationPresentationContinuation

Show your outreach was worth it and keep the partnerships going.

November 2, 2012Reading is so Delicious! – Outreach and Evaluation

Evaluation

http://www.cla-net.orgCalifornia Library Association

Presentation

http://www.cmlibrary.org

Charlotte Mecklenburg Library

Continuation

Contact Us

Joanna Axelrod: Jaxelrod@escondido.org Lori Easterwood:

leasterwood@saclibrary.org The California Summer Reading Program is a project of the California Library

Association, supported by the U.S. Institute of Museum and Library Services under the provisions of the Library Services and Technology Act, administered in California by the State Librarian.

November 2, 2012Reading is so Delicious! – Outreach and Evaluation