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Reading is So Delicious: Outreach and Evaluation Joanna Axelrod Lori Easterwood. CLA Annual Conference: Defying Gravity. Let me out of here!. Making the case for outreach Use your words ROI, Relationship Marketing, …Market Evolution Focus on retention and satisfaction Never too much ROI - PowerPoint PPT Presentation
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READING IS SO DELICIOUS:OUTREACH AND EVALUATIONJOANNA AXELRODLORI EASTERWOOD
CLA Annual Conference: Defying Gravity
November 2, 2012
Let me out of here!
November 2, 2012Reading is so Delicious! – Outreach and Evaluation
Making the case for outreach Use your words
ROI, Relationship Marketing, …Market Evolution
Focus on retention and satisfaction Never too much ROI
How much of your yearly staff effort is already spent on Summer Reading?
…for the little children
June 22, 2012
I’m out, now what? Where to go
Usual suspects: schools, fairs, religious institutions, community events
Going for the heart: underserved populations: Food Bank, Youth Detention Facility, Low Income Communities
Maximizing your outreach time Choose venues for maximum number of
people or maximum impact Could a well trained volunteer do this?
November 2, 2012Reading is so Delicious! – Outreach and Evaluation
June 22, 2012
So that happened.
EvaluationPresentationContinuation
Show your outreach was worth it and keep the partnerships going.
November 2, 2012Reading is so Delicious! – Outreach and Evaluation
Evaluation
http://www.cla-net.orgCalifornia Library Association
Presentation
http://www.cmlibrary.org
Charlotte Mecklenburg Library
Continuation
Contact Us
Joanna Axelrod: [email protected] Lori Easterwood:
[email protected] The California Summer Reading Program is a project of the California Library
Association, supported by the U.S. Institute of Museum and Library Services under the provisions of the Library Services and Technology Act, administered in California by the State Librarian.
November 2, 2012Reading is so Delicious! – Outreach and Evaluation
