Reaching your Commercial Customers

Reaching your Commercial Customers

BPA Brown Bag

April 2007

Colleen McCormack, Key Accounts Manager

Reaching the CommercialCustomers – What works for us

• Commercial Newsletter

• Training Opportunities

• Energy programs and incentives in our brochure

• Energy Audits – both performed by account managers and 3rd party energy audit consultants

• Proactive training with our approved contractors – they are another resource to reach our customers

Commercial Newsletter

• Sent to our commercial and industrial customers

• Prepared by Key Account Manager

• Includes relevant technical advice

• Important information on energy rates

• Provides information about training and incentive programs

• Lists utility contact information

• Let’s take a look at the newsletter!

Reaching Customers Through Utility Sponsored Training• We offer free or very low cost training to our customers on a regular

basis

• We reach our customers about the training four ways:

– Send the flyer via email

– Give flyer to customer

– Advertise in newsletter

– Provide information on website

• We also ask customers what training they would like Clark Public Utilities to offer and try to make it happen

• Let’s take a look at a recent flyer we had for a power quality seminar!

Energy Efficiency Brochure• Pamphlet of our energy efficiency program offerings

– Readily available to customers in all utility offices – Account reps bring it with them to customer sites– Also on the website

• Aimed at improving energy efficiency for our customers

Energy Audits for our Commercial Customers

• We reach the customer through

– Energy efficiency pamphlet, which is also on internet

– Meeting at the customer site and observing opportunities

– High bill inquires over phone

– Talking with customers at rotary, chamber, community and economic development meetings (word of mouth)

– Proactive mailings to targeted sectors (churches, schools, small groceries)

• Account representatives can provide a no cost walk-through to identify cost effective opportunities to increase energy efficiency

Third Party Energy Audit

• If a customer wants a more in-depth audit, or has complicated energy systems (compressed air, power quality issues, etc.) we pay up to $3,000 for a third party to perform an energy savings analysis report

• Account manager will go with consultant to perform audit and will meet with the customer afterwards to walk through the report and explain the utility incentives for the measures

• Let’s look at a example of a 3rd party energy audit

Example of Energy Audit

Example of Energy Audit

Includes utility incentive in report

All information on our Website

• You can view our current training schedule, newsletters, energy efficiency brochure, and current commercial programs at www.clarkpublicutilities.com

• Don’t hesitate to contact me if you have questions or want additional information.

• Colleen McCormack, 360-992-3303