Re-Assess the Impact of Social Media on your Online ...€¦ · 4. Website usability and...

Milestone Confidential

Re-Assess the Impact of Social

Media on your Online Visibility

and Search Strategy

Anil Aggarwal

#milestonemktg

anil@milestoneinternet.com

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Milestone at a glance

Drive online revenue and profitability for our clients Silicon Valley ~ Chicago ~140 employees ~ 1400 hotels

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Search and social marketing trends

1. Content - engaging, relevant, freshness

2. Schemas - mark up your site

3. Robust mobile strategy

4. Website usability and conversions will impact SEO

5. Personalization of search will continue

6. Links – relevance and quality over quantity

7. Robust social content marketing strategy

8. Social media signals – key for successful SEO strategy

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Business’ online assets and web equity

SoLoMo (Social Local Mobile)

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•Facebook

•Twitter

•Flickr

•YouTube

•Foursquare

•Google+

•Pinterest

Social

Blog

Website

Conversions

How it influences online marketing: conversion funnel

Creating

conversion

opportunities

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Social content marketing

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Robust content marketing strategy

Social media & blogging (content marketing) contribute significantly

to a website content authority

Visuals are vital in content. Engagement generated on

Facebook posts with media

increased by:

180% with photo album

120% with picture

100% with video

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Content marketing initiatives

Enhance engagement and creativity of

content across blogs and social channels

Increasing image and media-use

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Use of “User Generated Content” for

content marketing Foursquare tips

Keywords used

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Content freshness and

engagement –calendars

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Find trending topics

Checking for fresh content ideas for blog, package, social posts.

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Content freshness and engagement –

local events calendar

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Social signals

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Social signals key for SEO

Social signals are key influencer in SEO Emergence of Google+

Facebook’s Graph Search

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On-page social sharing features

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Google+ Business Page

Serves as central hub of online ecosystem

Triggers recognition of new or fresh content

Acts as citation and builds valuable content directly associated with brand

Allows you to connect with the SSL Searchers

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Google+ influence on SEO

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Summary

Search is evolving - its becoming local, social, mobile

Content marketing across website and local and social

channels

Social signals will play an increasing role in search engine placement

Universal marketing approach

Seamless integration of marketing on all online channels – web, local, social,

reviews, mobile, etc.