Rapid Response Team & Biotech Public Education. AIPLA Rapid Response Team To respond quickly to...

Rapid Response Team& Biotech Public Education

AIPLA Rapid Response TeamTo respond quickly to issues arising in media

Address misinformation and/or derogatory views with regard to intellectual property

Submit op-ed pieces or letters in response

Seeking to correct misinformation and inform public of benefits of IP

Biotech ExamplesOct 2011: NPR Fresh Air piece on Harriet

Washington’ book, Deadly Monopolies: The Shocking Corporate Takeover of Life Itself—and the Consequences for Your Health and Our Medical Future

Brought to our attention in early November; asked to write a “short & snappy response”.

Wrote up bullet points in response; submitted to Team leaders next day; written up following day as letter requesting on-air reply or opportunity to address in future program as part of panel.

Letter went to NPR 3 days later (no response).

Current IssuesMayo v. Prometheus

Myriad Genetics

Public-friendly “amicus” Propose guidancePrepare to respond to CAFC/SCt

Future PlansWeb site resources

Post articles/commentary for Rapid Response Team to address

Share materials already drafted White papers (proactive and pre-vetted) Guidance for discussion and rebuttals

Coordinate with: Public Education Committee Biotech Committee’s Diagnostics & Gene

Patenting Subcommittee

Beware the brainiac

Have a heart

Gut-check!

Input welcome!

karen@canadylortz.com