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Rapid Response Team& Biotech Public Education
AIPLA Rapid Response TeamTo respond quickly to issues arising in media
Address misinformation and/or derogatory views with regard to intellectual property
Submit op-ed pieces or letters in response
Seeking to correct misinformation and inform public of benefits of IP
Biotech ExamplesOct 2011: NPR Fresh Air piece on Harriet
Washington’ book, Deadly Monopolies: The Shocking Corporate Takeover of Life Itself—and the Consequences for Your Health and Our Medical Future
Brought to our attention in early November; asked to write a “short & snappy response”.
Wrote up bullet points in response; submitted to Team leaders next day; written up following day as letter requesting on-air reply or opportunity to address in future program as part of panel.
Letter went to NPR 3 days later (no response).
Current IssuesMayo v. Prometheus
Myriad Genetics
Public-friendly “amicus” Propose guidancePrepare to respond to CAFC/SCt
Future PlansWeb site resources
Post articles/commentary for Rapid Response Team to address
Share materials already drafted White papers (proactive and pre-vetted) Guidance for discussion and rebuttals
Coordinate with: Public Education Committee Biotech Committee’s Diagnostics & Gene
Patenting Subcommittee
Beware the brainiac
Have a heart
Gut-check!
