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Range: the professional rider, business owner and breeder in the total equestrian
industry!Your target audience, your communication objective, our joint challenge!
1/9
Rates are in Euros, excluding 21% VAT and based on full color advertisements. Contract period: 12 months, starting on the date of the fi rst insertion. Eisma Businessmedia bv
reserves the right to change the information provided. No rights can be derived from this media kit. On all orders and deliveries our general conditions apply, as fi led with the
Chamber of Commerce Leeuwarden with number 2615.
Contact: Phone: +31 88-2944980 E-mail verkoop.paarden@eisma.nl
Advertising
Rates are in Euros, excluding 21% VAT and based on full color advertisements. Contract period: 12 months, starting on the date of the fi rst insertion. Eisma Businessmedia bv
reserves the right to change the information provided. No rights can be derived from this media kit. On all orders and deliveries our general conditions apply, as fi led with the
Chamber of Commerce Leeuwarden with number 2615.
Target group and range
Range information and communication possibilities per channel:
Target audience: Professionals and semi-professionals in the equestrian
sector; riders, breeders, entrepreneurs.
Age: 16 tot 75 jaar.
Income range: mid to high income
This is the target you want to achieve with your product or service? Then we would be happy to with you at the table to work with you to develop an effective communication plan. Where we creatively your brand recognition, increase brand knowledge and positive brand at-titude within the largest community of the horse sector. This increa-ses the chances of selling your product/brand in the decision-making phase of your target audience. Furthermore, also lead generation and direct sales activities to the resources that can be used. Your communication objective, our joint challenge!
Horses.nl can be reached via the brands Horses newspaper-about 250,000 persons interested in equestrian information on professional level. For this we have managed to create a cross-media service range. We do this through our media in print, online, social media and events. Through these channels, we reach your target at diffe-rent times. Faced with relevant information about all equestrian sports disciplines, breeding resources. News we bring daily via www.horses.nl, complemented with 4 x per week a e-mail newsletter and once a week with the horses newspa-per in print. The horses in a glossy magazine gives newspaper Extra content addition with in-depth interviews and other informative arti-cles in the named disciplines. Horses newspaper tools appears six times a year.
Placement rate Springertjes about 1 column
Mm rate € 0,69 € 36,- fi rst 5 lines,
1.000 mm € 0,58 5,-per line more
2.500 mm € 0,55
10.000 mm € 0,50
20.000 mm € 0,47
Ear-ads: possible, rates on request
IM-ads: for page 3 x mm rate
Other text pages: 2 x mm rate
Contract period: 1 year
Fc surcharge: € 160,-
2/9
Range: approx. 40.000 people.
Subscriptions + loose sales
(e-magazine).
Appearance: weekly
every Wednesday
Deadline for reservations: Monday
10:00 for appearance
Paardenkrant
Advertising
Size 1x 3x 6x
1/1 page € 1.639 € 1.493 € 1.367
½ page € 842 € 776 € 710
¼ page € 460 € 418 € 393
Range: approx. 40.000 people.
Newspaper subscriptions
+ loose sales (e-magazine).
Paardenkrant Extra
Technical specifi cations see page 5 and 6.
The trade magazine of Horses.nl
The magazine of Horses.nl
Range:
+ loose sales (e-magazine).
The magazine of Horses.nl
Number Reservation Copy Publication
Deadline Deadline Date
1 13-01-17 19-01-17 03-02-17
2 03-03-17 09-03-17 24-03-17
3 Digital 23-05-17
4 07-07-17 13-07-17 28-07-17
5 Digital 19-09-17
6 28-11-17 01-12-17 19-12-17
Rates are in Euros, excluding 21% VAT and based on full color advertisements. Contract period: 12 months, starting on the date of the fi rst insertion. Eisma Businessmedia bv
reserves the right to change the information provided. No rights can be derived from this media kit. On all orders and deliveries our general conditions apply, as fi led with the
Chamber of Commerce Leeuwarden with number 2615.
3/9
News from... advertorialNews from....
News from ... (your brand). On the basis of an interview or conversation
we propose an editor available that the relevant sums up information
about your brand, product or service in an editorial.-Possibly with a link
to the horses.nl Web shop where the product is offered specifi cally for
the horses.nl reader.-Possibly with links to winpage where horses.nl
is the product as a reader the opportunity to win.-Possibly with link to
landing page on horses.nl where the qualities of the product in different
ways to the attention. In words, pictures and moving images (video).
Landing pages are SEO proof put up with possible links to your website.
Rate on request
New from... is a product carrousel an landingpage
Rate: on request
Delivery specifi cations:
• Photo for slider laying
• Photo for detailpage preferably laying
• Two photo’s or a fi lm for landingpage
• Photo 700 pixels wide minimal
Two lines text under the photo on the homepage. Max. 45 characters
(including space)
Overige
• Billboard, halfpage banner en fl oor ad Rate: € 20,- per (CPM)
• Geo targeting possible
• Rich Media third party tag hosted by Horses.nl € 150,- extra
• Layer ad, corner ad, fl oor ad, site takeover, wallpaper etc.
Rate on request
Horses.nl the website of Paardenkrant (website/mobile/desktop)
Leaderboard
Leaderboard
MediumRectangle
News from
Interesting link
Leaderboard
A leaderbord is a big, almost page-wide advertisement and one of the
most common online advert sizes. An advert is displayed directly below
the header. A rotation of six advertisers is the maxium.
Rate Per month: € 1.164,-
An interesting link is a short clickable text in combination with a logo, that
leads to a website. A rotation of two advertisers is the maximum.
Rate Per month: € 269,-
Interesting link
Medium Rectangle
A medium rectangle is a large advert size that’s always placed in between
the newsitems. This type of advert is ideal for communicating different
types of messages including video. A rotation of fi ve advertisers is the
maximum
Rate Per month: € 1.494,-
Range: approx. 190,000 unique visitors on average per
month and 1.5 million page views.
50% mobile, 30% desktop and 20% tablet.
Technical specifi cations see page 7.
Rates are in Euros, excluding 21% VAT and based on full color advertisements. Contract period: 12 months, starting on the date of the fi rst insertion. Eisma Businessmedia bv
reserves the right to change the information provided. No rights can be derived from this media kit. On all orders and deliveries our general conditions apply, as fi led with the
Chamber of Commerce Leeuwarden with number 2615.
4/9
Full banner
Advertorial
Direct e-mail newsletter:
Horses.nl Facebook:
Frequency: 4 x per week Appears on Sunday, Monday, Wednesday and
Friday. Shipping to 25.300 email addresses.
Advertorial: an advertorial is a clickable text ad that in terms of format-
ting similar to the editorial content of the newsletter.
Rate: € 352,-at a time.
Full banner: a full banner is a horizontal ad size, that almost completely
over the entire width of the newsletter.
Rate: € 222,- at a time.
Range: Approximately 23.277 persons
• Theme newsletter 3-4 editorial articles related to a topic.
• Theme can be supplemented with advertorials from multiple vendors,
or one specifi c vendor with advertorials.
Rates on request
Range: Approximately 23.000 persons
Range: Approximately 23000 persons special offer of a brand, product
or service in the style of ‘ Horses ‘. Sent to all opt-in commercial addres-
ses.
Rates on request
Special email newsletters:
Horses.nl newsletter (editorial version)
Range: 26.000 likes, average number of persons concerned per
week: 90.000.
Facebook horses.nl is usable at a relevant, distinctive and high-profi le
campaign that is part of a broader communication plan used at Eisma.
Webinars:
Workshop
Theme editors: sponsorship
Theme advertiser: supported by Horses newspaper-Horses.nl
• Theme Workshop: sponsorship of a workshop supported by the editor.
• Theme: sponsoring advertiser supported by Horses newspaper-
Horses.nl.
Rates on request
Direct e-mail newsletter
Printscreen by Horses.nl Facebook
Horses.nl email newsletter
Technical specifi cations see page 8
Rates are in Euros, excluding 21% VAT and based on full color advertisements. Contract period: 12 months, starting on the date of the first insertion. Eisma Businessmedia bv
reserves the right to change the information provided. No rights can be derived from this media kit. On all orders and deliveries our general conditions apply, as filed with the
Chamber of Commerce Leeuwarden with number 2615.
5/9
Technical specifications and delivery specification Paardenkrant-Horses.nl
Digital file types
Delivery Inserts
Dimensions
Reservation terms
Where to send your advert to
Column widths
Advertpage Editorial page
1 column 35 mm 1 column 52 mm
2 column 73 mm 2 column 108 mm
3 column 112 mm 3 column 165 mm
4 column 150 mm 4 column 221 mm
5 column 188 mm 5 column 278 mm
6 column 227 mm
7 column 265 mm
Print area 265 x 380 mm
Colour mode CMYK
Resolution 300 dpi
Term of submission
ZW/w 2 days before publication 10:00 Fc and
spot color 2 days before publication
Dates of booking zw/w 2 days before publication
Fc and spot color 2 days before publication
Dates of cancellation zw/w one working day rather than term of
submission
Fc and sport color one working day rather than term of
submission.
Up to 10 mb by e-mail to: depaardenkrant@zeedesign.nl
Over 10 mb via one of the free servers www.dropsend.com,
www.wetransfer.com, www.sendthisfile.com, www.yousendit.com to: de-
paardenkrant@zeedesign.nl
• Certified PDF
• Images and fonts embedded
Quark Xpress
• Please add or include all (Macintosh) fonts, illustrations and images
Adobe Illustrator
• Outlines
• *.ai, *.eps
Adobe Photoshop
• Flattened (not layered)
• *.tiff, *.eps, *.jpg, *.psd
• Not multichannel or duotone images
Other (without formatting)
• text only in Word, attach images separately
At the delivery of the ad, one needs to take into account:
• Ad delivery with WNG_Coated profile. This should be applied
in InDesign or Photoshop.
• Ad delivery in CMYK and pantone/no spot colors.
• The total coverage of the color in an advertisement must be
included under the 250%.
• Photos at 300 dpi
Amount: on request
Delivery: type in boxes
Deadline: no less than 5 working days before deadline
Products must bear a bill of lading or shipping docu-
ment, on which the following information should be:
Titel: Paardenkrant- Horses.nl
Contactperson: Marco Bresser
Number, Edition or publication date and day of pro-
cessing.
Delivery address De Persgroep Printing Amsterdam
t.a.v. Marco Bresser
Van der Madeweg 40
1114 AM Amsterdam-Duivendrecht
Tel. 020-5629634
Rates are in Euros, excluding 21% VAT and based on full color advertisements. Contract period: 12 months, starting on the date of the first insertion. Eisma Businessmedia bv
reserves the right to change the information provided. No rights can be derived from this media kit. On all orders and deliveries our general conditions apply, as filed with the
Chamber of Commerce Leeuwarden with number 2615.
6/9
Technical specifications and delivery specification Paardenkran-Horses.nl Magazine
Digital file types
Delivery Inserts
Dimensions
Where to send your advert to
follow up technical specifications and delivery specification see page 7 through 9
Size portrait (w x h in mm) landscape (w x h in mm)
2/1 page 430 x 268
1/1 page 200 x 268 --
1/2 page 98 x 268 200 x 132
1/4 page 98 x 132 200 x 64
1/1 print area 200 x 268
2/1 print area 430 x 268
1/1 type page 230 x 300 afloop: 3 mm rondom extra
2/1 normal display 466 x 300 afloop: 3 mm rondom extra
Colour mode CMYK
Resolution 300 dpi
Bound inserts on request
Inserts on request
Up to 10 mb by e-mail to: depaardenkrantspecial@zeedesign.nl
Over 10 mb via one of the free servers www.dropsend.com,
www.wetransfer.com , www.sendthisfile.com , www.yousendit.com to
depaardenkrantspecial@zeedesign.nl
• Certified PDF
• Images and fonts embedded
Quark Xpress
• Please add or include all (Macintosh) fonts, illustrations and images
Adobe Illustrator
• Outlines
• *.ai, *.eps
Adobe Photoshop
• Flattened (not layered)
• *.tiff, *.eps, *.jpg, *.psd
• No multichannel or duotone images
Other file types (e.g. Word)
• Text in Word, images as seperate files (not embedded)
Amount: on request
Delivery type: in boxes
Deadline no less than 5 working days before deadline
Products must be accompanied by a document with
contains the following data:
Title: De Paardenkrant Extra
Contact: Theo Nitrauw
Number of issue, and-date.
Delivery adress Veldhuis Media
T.a.v. Theo Nitrauw
Kanaaldijk OZ 3
8102 HL Raalte
Rates are in Euros, excluding 21% VAT and based on full color advertisements. Contract period: 12 months, starting on the date of the fi rst insertion. Eisma Businessmedia bv
reserves the right to change the information provided. No rights can be derived from this media kit. On all orders and deliveries our general conditions apply, as fi led with the
Chamber of Commerce Leeuwarden with number 2615.
7/9
Technical specifi cations and delivery specifi cation Horses.nl
News from... is a product carrousel and landing page.
Delivery specifi cations:
• Photo for slider laying
• Photo for detailpage preferably laying
• Two photo’s or a fi lm for landingpage
• Photo 700 pixels wide minimal
• Two lines text under the photo on the homepage. Max. 45 characters
(including space)
News from...
Leaderboard
A leaderbord is a big, almost page-wide advertisement and one of the
most common online advert sizes. An advert is displayed directly below the
header. A rotation of fi ve advertisers is the maximum.
Specifi cations 728 x 90 pixels, mag 99 Kb, gif or Html5 with URL
An interesting link is a short clickable text in combination with a logo, that
leads to a website. A rotation of two advertisers is the maxium.
Specifi cations: Logo 80 x 60 pixels, animated gif, option with 3 images.
Text: Titel max 15 characters, Text discription max 50 characters (incl.
spaces). + URL
Interesting link
Medium Rectangle
A medium rectangle is a large advert size that’s always places in
between the newsitems. This type of advert is ideal for communicating
different types of messages including video. A rotation of fsix advertisers
is the maxium.
News from... advertorial
News from ... advertorial in consultation sales/editorial.
Leaderboard
Leaderboard
MediumRectangle
News from...
Interesting link
Creative banner
Do you want a striking banner? Please contact our advert department
Delivery specifi cations banners
• gif
• jpg
• with url
Colour mode: RGB
Resolution: 72 dpi
Deliver digital copy by e-mail: verkoop.paarden@eisma.nl
Go to http://eismamediagroep.nl/adverteren/aanleverspecifi caties-online/
for more information
Rates are in Euros, excluding 21% VAT and based on full color advertisements. Contract period: 12 months, starting on the date of the fi rst insertion. Eisma Businessmedia bv
reserves the right to change the information provided. No rights can be derived from this media kit. On all orders and deliveries our general conditions apply, as fi led with the
Chamber of Commerce Leeuwarden with number 2615.
8/9
Technical specifi cations and delivery specifi cation Horses.nl emailnewsletter
Frequency
Positions
Full banner
Advertorial
An advertorial is a text ad in terms of layout resembling the
editorial page content. Bij clicking on the advertorial the visitor will hit the
landing page.
Specifi cations
• Image 600 w x 400 h
• No (small) text in image
• Image in JPEG and max. 120 kb
• Text max. 400 characters including spaces and title.
• Supply URL
The newsletter appears 3 times a week, every Monday, Wednesday and
Friday.
There are 3 positions free for commercial expressions per newsletter.
A full banner is a horizontal newsletter advert that runs across
virtually the entire centre width of the newsletter
• Specifi cations 550 x 150 pixels, max. 49Kb.
Full banner
Advertorial
General Information
Published by Eisma Horsesmedia
Celsiusweg 41
8912 AM Leeuwarden
Publisher Dorien van Dijk
Salesmanager Eddy Hoornstra
M +31(0)6 317 688 30
E e.hoornstra@eisma.nl
Advert department André Kunze, sales
M +31(0)6 317 688 42
E a.kunze@eisma.nl
Cindy Haentjens, sales support
T +31(0)88 29 44 980
E c.haentjens@eisma.n
Ellen Moekotte
T +31(0)88 29 44 981
E e.moekotte@eisma.nl
Marketing Eisma Horsesmedia
T +31 (0)88 29 44 857
E marketing.horses@eisma.nl
Jacqueline Wijbenga
T +31 (0)88 29 44 821
E j.wijbenga@eisma.nl
Editors Dirk Willem Rosie, chief editor
T +31(0)88 29 44 968
E d.rosie@eisma.nl
Tamara van de Krol, editor
T +31(0)88 29 44 976
E t.vandekrol@eisma.nl
9/9
Rates are in Euros, excluding 21% VAT and based on full color advertisements. Contract period: 12 months, starting on the date of the first insertion. Eisma Businessmedia bv
reserves the right to change the information provided. No rights can be derived from this media kit. On all orders and deliveries our general conditions apply, as filed with the
Chamber of Commerce Leeuwarden with number 2615.
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