Qualitative Data Analysis with Nvivo8utlc.uum.edu.my/images/penerbitan/slide/MODUL MRW301... ·...

‘Qualitative Data Analysis with

Nvivo8’

Program Kaedah Penyelidikan Bil.1/2013

12 Mac 2013

Fasilitator,

Mohd Khairie Ahmad, PhD Jabatan Komunikasi,

Pusat Pengajian Teknologi Multimedia & Komunikasi © 2013 Mohd Khairie Ahmad/NVivo’13 - 1

MODUL MRW301

• Overview of the software.

• Philosophy & concept of NVIVO

• What can we do with NVIVO

i. Introduction to NVIVO

• Understanding & managing NVIVO

• Starting a project

• Creating/Importing data

ii. Data Management

• Coding development

• Data coding

• Making Sense of coding

iii. Working with Data

• Exploring your data

• Creating Models & Charts

• Running Reports

iv. Analysis & Report

© 2013 Mohd Khairie Ahmad/UTLC/NVivo - 2

Workshop Topics

What is your perception on

Qualitative Research?

© 2013 Mohd Khairie Ahmad/UTLC/NVivo - 3

Is Qualitative Research

complex & complicated?

© 2013 Mohd Khairie Ahmad/UTLC/NVivo - 4

Fundamentally, qualitative research seeks to preserve the

form and content of human behaviour and to analyse its

quality, rather than subject to mathematical or other

formal transformation.

Qualitative research methods are distinguished from

quantitative methods that they do not rest their evidence

on the logic mathematics, the principle of numbers, or the

methods of statistical analysis (Anderson & Meyer, 1988)

Qualitative Research

© 2013 Mohd Khairie Ahmad/UTLC/NVivo - 5

Qualitative methods will be chosen in situations where a

detailed understanding of a process or experience is

wanted, where more information is needed to determine the

exact nature of the issue being investigated, or where the

only information available is in nonnumeric (e.g. Text, audio

or visual) form.

© 2013 Mohd Khairie Ahmad/UTLC/NVivo - 6

Qualitative Research

© 2013 Mohd Khairie Ahmad/UTLC/NVivo - 7

Qualitative Data Sources

© 2013 Mohd Khairie Ahmad/UTLC/NVivo - 8

Intro to NVivo 8

Qualitative research software helps people to manage,

shape and make sense of unstructured information.

It provides a sophisticated workspace that enables you to

work through your information.

With purpose of built tools for classifying, sorting and

arranging information. A qualitative research software that

gives you more time to analyse your materials and

discover patterns, identify themes, glean insight and

develop meaningful conclusions.

© 2013 Mohd Khairie Ahmad/UTLC/NVivo - 9

What is Nvivo?

NVivo 10 - http://www.qsrinternational.com student - $215 single user - $670

Atlas.ti - http://www.atlasti.com student - $99 single user - $900

Transana - http://www.transana.org

TAMS - http://tamsys.sourceforge.net

hyperResearch - http://www.researchware.com

MAXQDA - http://www.maxqda.com

Dedoose - http://www.dedoose.com

Post-It - http://www.post-it.com

© 2013 Mohd Khairie Ahmad/UTLC/NVivo - 10

Qualitative Software Options

© 2013 Mohd Khairie Ahmad/UTLC/NVivo - 11

A Brief History of NVivo

Belief that technology lead to productivity.

Excellent data organization.

Utilize mixed methods (qualitative and quantitative data)

Add demographic information (e.g. individuals)

Modeling

Saves time when used properly (steep learning curve)

Notes: software is not a substitution for training in

qualitative methods, coding, or for knowing the theoretical

foundations for each. How and why you code (process)

should be detailed in your methods.

© 2013 Mohd Khairie Ahmad/UTLC/NVivo - 12

Why Qualitative Software

How NVivo Support Analysis

Managing Data

Manage Ideas Query Data

Graphically Model

Report From Data

© 2013 Mohd Khairie Ahmad/UTLC/NVivo - 13

Managing Data with NVivo 8

Nvivo sports an Microsoft Office 2007/10-like interface.

Import, sort and analyse virtually any piece of information in any language, including videos, interview recordings, documents, digital photos, etc.

Nvivo 8 works with transcripts or without them and has the capability to work directly with audio and video files.

Built-in media players allow you to watch/listen to multimedia without leaving the program.

© 2013 Mohd Khairie Ahmad/UTLC/NVivo - 14

What Exciting About NVivo 8

You can merge separate projects together but still keep track of who did what including project notes.

Uncover subtle connections in ways that simply aren't possible manually with queries.

Reflect and add your insights and ideas to analysis. Rigorously justify your findings with evidence. NVivo

helps you link findings back to the original data that supports it.

Easily interchange data with applications like Microsoft Excel, Word, IBM and SPSS Statistics.

© 2013 Mohd Khairie Ahmad/UTLC/NVivo - 15

What Exciting About NVivo 8

Easily work with material in your own language. You can now compare the analysis done by different

individuals and teams and get a report of what percentage is the same.

Nvivo 8 has chart making ability (including 3D charts).

New web-based, animated tutorial system.

© 2013 Mohd Khairie Ahmad/UTLC/NVivo - 16

What Exciting About NVivo 8

1. Create Folders

© 2013 Mohd Khairie Ahmad/UTLC/NVivo - 17

2. Data Entry

© 2013 Mohd Khairie Ahmad/UTLC/NVivo - 18

3. Develop Nodes

19 © 2013 Mohd Khairie Ahmad/UTLC/NVivo - 19

4. Data Analysis

© 2013 Mohd Khairie Ahmad/UTLC/NVivo - 20

4. Analyse Themes

© 2013 Mohd Khairie Ahmad/UTLC/NVivo - 21

5. Create Model

© 2013 Mohd Khairie Ahmad/UTLC/NVivo - 22

6. Matrix Analysis

© 2013 Mohd Khairie Ahmad/UTLC/NVivo - 23

7. Plotting Chart

© 2013 Mohd Khairie Ahmad/UTLC/NVivo - 24

© 2013 Mohd Khairie Ahmad/UTLC/NVivo - 25

NVivo 9 Innovation

NVivo 10 Innovation

© 2013 Mohd Khairie Ahmad/UTLC/NVivo - 26

© 2013 Mohd Khairie Ahmad/UTLC/NVivo - 27

Thank You

© 2013 Mohd Khairie Ahmad/UTLC/NVivo - 28

Contact: khairie@uum.edu.my 04-9284813 019-4709686

29