Putting Social Media to Work for You

Putting Social Media to Work for You

ByJay Jenkins

With thanks to Connie Hancock and Jenny NixonUNL Extension Educators

Social Media Revolution

http://www.youtube.com/watch?v=NhPgUcjGQAw

Web 1.0 = Information

Web 2.0 = Information+ Action+ Communication

Features of Web 2.0• Real-time web updates• Community support and

loyalty• Increased workforce and

worker connectivity• Dynamic web features

increase market• Enhanced retail

opportunities

http://search.twitter.com/

Things to Accept

• Your Website is one of the MOST important marketing tools.

• Your audience is active online.

• Technology can make your life easier!

• A Facebook account• A Flickr account• A Twitter account• A LinkedIn account• Created a Blog• Uploaded a Youtube video• Created Podcast

How many of you have…….

Facebook

Craig Churchill - Facebook

Nebraska Tourism - Facebook

http://www.facebook.com/VisitNebraska

Facebook Search

FacebookTips for Facebook Business Pages• Practice with a personal account first• Create a business page from your personal user

account• Maintain administrative rights to your business page• Upload photos/video• Market Research

• Through polling application• Direct Target Marketing

• http://www.facebook.com/advertising/?src=fbj9

Twitter• Microblogging

o 140 characters

• Anatomy of a Tweeto # = hashtag - used before a word

#birdingo @ = direct message - used before a name 

@cccowmano Shorten URL

http://bit.ly http://www.tiny.cc

Nebraska Tourism - Twitter

http://twitter.com/nebraskatourism

Twitter Hashtag #birding

Twitter - texbirds

Blogs• Almost essential for small or niche business• Provides constant updates to customers• Drives traffic to your site• Creates “enthusiasts”• Easy to manage and setup

http://nebraskabirding.blogspot.com/

Blogs• Easy to Create 

o http://wordpress.com o http://blogger.como http://typepad.com

Import Blogs = Increase Effectiveness

YouTube

• YouTube Create a Profile Upload Videos

• Embed in website

http://www.youtube.com/user/NebraskaTourism

youtube

Extreme Bird Watching - Youtube

Get Started with Bird Watching

Podcasting

• Subscription based - RSSo Audio castso Video casts

Video Episode• Create video

o Upload to youtube.com

o Upload to podcast

o Link file to website

Flickr• Upload Photos

o Utilize tags and descriptionso Join Groups

• Embed photography into website• Nebraska/Loess Hills Birds

o http://www.flickr.com/groups/nebraska_birds/

Flickr - groups

Flickr - groups

Flickr - groups

Link Flickr and Facebook• Flickr

o Notify Facebook with a post to your newsfeed when new photos uploaded

• Facebooko Share Flickr photos with Facebook friends

Ning

RSS• Real Simple Syndication

 http://en.wikipedia.org/wiki/Rsso Blogso Podcastso News Storieso Subscription based

RSS• Readers

o Google Reader - http://www.google.com/reader Google Reader Help -

http://www.google.com/support/reader/o Bloglines - http://www.bloglines.com/o Newsgator - http://www.newsgator.com/

RSS

RSS

RSS subscribe

RSS Feed Reader

There is more to the “Social” story to the "Social" story• Many more social sites

o http://www.go2web20.net/ • Other social media to consider:

o Friendfeedo MySpaceo Diggo Deliciouso Toodledoo LinkedIn

Before you get started• What do I need?• What am I using the site for?• Who’s attention am I trying to get?

http://inc.com

More Questions• Which sites?• Who?

• Manage• Access• Personality

• How personal?• Privacy settings?

http://inc.com

Things to Do1.Comment on other’s posts2.Ask questions in your posts3.Post links and threads4.Post relevant events

http://searchenginewatch.com/3635372

Four Steps for Social Marketing Success

Promoting on Social NetworksDO1. Make it compelling/benefit-based2. Talk about new or unusual features3. Include discounts or savings

DON’T1. Don’t continually sell2. Don’t fall short of the expectation that you’ve set

http://inc.com

Marketing Strategy• Need a Social Networking/Media Strategy

o Research customero Determine time commitment

• Building relationships and reputations• Adding value to conversations relevant to your

business.• Analyze

o What marketing worked well?o What marketing didn't work well or not at all?o Are there any standout reasons?

One Piece – Many DeliverablesWrite content for blog • Blog has RSS feed which goes to feed reader• Announce the blog update on twitter which

automatically goes to Facebook

Create a video• Post a link on website• Upload to youtube• Upload same episode to your ITunes podcast

Talk about different things - not just about yourself!  Make it 'interesting'!

Good Solid Content• Make content relevant• Get straight to the point

o First sentences in a paragrapho Use bulleted lists

• Use facts and figureso Reduced by 20% instead prices reduced

• Clear call to action• Use terms and phrases• Write 50% less than for print• Write for “scan-ability”

Content is the number one reason people come to our Web sites

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