Public image grants success story tong
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- 1. A Public Image Grant SuccessStory Zone 7b The POWER of
one!Howard TongRotary Public ImageCoordinator, Zone 7B
- 2. Zone 7b
- 3. Face to face planning meetings
- 4. Working closely together
- 5. Resources forRotariansPhase 1
- 6. Nationalradio/televisioncommercials Phase 2
- 7. Increasing our online profile
- 8. Getting the message outdoors
- 9. High profile projects
- 10. High profile projects
- 11. Measurableobjectives
- 12. Phone contact
- 13. Online analytics
- 14. Active socialmedia sites
- 15. Return on investment Return on
Investment300250200230%150100 50 0InvestedTotal ValueDistrict PI
Grant
- 16. ProudRotarians
- 17. Incoming Governors
- 18. A shift in focus for2013/14+ Magazines
- 19. Spend Total ValueTelevision$ 72,000 47%$ 332,000Online$
52,000 34%$ 65,000Magazine$ 15,000 10%$ 35,000Out door$ 8,000 5%$
54,000Creative$ 5,000 3%$ 23,000Radio $-0%$ 32,000 152,000
541,000District Spend $ 30,000Total Spend$152,000Total
Value$541,000
- 20. Collaboration CommunicationCommitment
- 21. Togetherwith thePI Grant