1. 1. A Public Image Grant SuccessStory Zone 7b The POWER of one!Howard TongRotary Public ImageCoordinator, Zone 7B
2. 2. Zone 7b
3. 3. Face to face planning meetings
4. 4. Working closely together
5. 5. Resources forRotariansPhase 1
6. 6. Nationalradio/televisioncommercials Phase 2
7. 7. Increasing our online profile
8. 8. Getting the message outdoors
9. 9. High profile projects
10. 10. High profile projects
11. 11. Measurableobjectives
12. 12. Phone contact
13. 13. Online analytics
14. 14. Active socialmedia sites
15. 15. Return on investment Return on Investment300250200230%150100 50 0InvestedTotal ValueDistrict PI Grant
16. 16. ProudRotarians
17. 17. Incoming Governors
18. 18. A shift in focus for2013/14+ Magazines
19. 19. Spend Total ValueTelevision$ 72,000 47%$ 332,000Online$ 52,000 34%$ 65,000Magazine$ 15,000 10%$ 35,000Out door$ 8,000 5%$ 54,000Creative$ 5,000 3%$ 23,000Radio $-0%$ 32,000 152,000 541,000District Spend $ 30,000Total Spend$152,000Total Value$541,000
20. 20. Collaboration CommunicationCommitment
21. 21. Togetherwith thePI Grant