PSA Public Service Announcement Assignment. Definition: PUBLIC SERVICE ANNOUNCEMENT “Defined by...
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- Slide 1
- PSA Public Service Announcement Assignment
- Slide 2
- Definition: PUBLIC SERVICE ANNOUNCEMENT Defined by the Federal
Communications Commission as an unpaid announcement that promotes
the programs of government or voluntary agencies or that serves the
public interest. PSAs can be produced for television and radio
broadcast. aba.org
- Slide 3
- Definition: PUBLIC SERVICE ANNOUNCEMENT Announcements that
inform the public about safety and health information, community
services or public affairs. Produced and programmed much like
commercials, but usually not produced for profit. PBS.org
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- Public Service Announcement: You will individually: Select a
topic Research the topic Write and pitch proposal Write script Draw
storyboards Direct and shoot video (if you act it must be a small
part) Edit video
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- Public Service Announcement: Can be aired on our Morning
Bulletin and on Student DV (cable) Can be entered in County Fair
and SEVA Awards
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- Public Service Announcement: Our assignment is exactly 60
seconds plus 3-5 seconds of credits. Everything must be original
Music and images. (Photos from the Internet will disqualify your
project.)
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- PSA Examples Critique and Analysis Target Audience Filmmaking
Technique Lecture Examples
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- PSA Exampleswebsites Adcoucil.org PsaResearch.org
AdGalleryWhitehouseDrugPolicy.org
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- PSA Topics Pick one of the following:
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- Smoking PSA Topics Health Consequences Social Consequences
Jobs-Hiring Dating
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- Drug Abuse PSA Topics Health Consequences Legal Consequences
Psychological Issues
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- Prescription Drug Abuse PSA Topics Health Consequences Legal
Consequences Psychological Issues
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- Personal Safety PSA Topics Tips for keeping safe from crime.
How to get additional information
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- Eating Disorders PSA Topics How to identify if you Have a
problem. Where to seek additional information
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- Alcohol Abuse PSA Topics
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- Depression PSA Topics Symptoms Treatable Resources for
help
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- Teen Drunk Driving Consequences PSA Topics Legal consequences
Deaths and injuries
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- Pollution/Littering PSA Topics
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- Campus Littering PSA Topics
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- Household Chemical Disposal
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- Pet Adoption PSA Topics
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- Steroid Use PSA Topics
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- Stereotypes PSA Topics
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- Stay in School PSA Topics
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- Peer Pressure PSA Topics
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- Sexual Harassment PSA Topics
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- Teen Dating Violence PSA Topics
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- Domestic Violence PSA Topics
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- Runaway Hotline PSA Topics
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- Suicide Prevention Hotline PSA Topics
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- California Youth Crisis Line PSA Topics
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- Sexual Assault Hotline PSA Topics
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- Skin Cancer Prevention PSA Topics
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- Study Habits PSA Topics
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- Texting or cell phone use while driving PSA Topics Distracted
Driving
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- Guidelines for using 911 (from a cell phone) PSA Topics
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- Personal Fitness PSA Topics
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- Calories of Various Foods PSA Topics
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- Healthy Eating Choices PSA Topics
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- Benefits of Breakfast PSA Topics
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- Youth Volunteerism PSA Topics
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- VolunteerMatch.org PSA Topics
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- Safety on the Internet PSA Topics
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- Online Bullying PSA Topics
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- Illegal File Sharing PSA Topics
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- Internet Addiction PSA Topics
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- Hearing Damage (Loud Music) PSA Topics
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- Goal Setting PSA Topics
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- PALS PE Personal Activity Logs PSA Topics For broadcast on
Morning Bulletin
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- Student Ideas? Discuss unlisted ideas with your teacher for
pre- approval PSA Topics
- Slide 51
- PSA Examples Successful PSAs: Tell a story Use a voiceover
Gives facts Refer viewer to a resource for additional
information.
- Slide 52
- PSA Examples PSA Student Examples Examples from Mr. Clarks
Lecture
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- Preproduction Teacher presents topics Teacher presents topics
Students commit to one Students commit to one Student pitches idea
to teacher Student pitches idea to teacher Students begin research
of topic Students begin research of topic Students brainstorm ideas
Students brainstorm ideas Students identify a Method of Advertising
Students identify a Method of Advertising
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- Preproduction Students pitch concept to teacher Students pitch
concept to teacher Students write concept: Students write concept:
Your name, period and date in the upper right hand corner. Your
name, period and date in the upper right hand corner. Topic:
(selected from the list) Actors: Hook: (what is going to keep you
audience from changing the channel?) Facts: (what do you want your
audience to know about this issue you are presenting) Locations:
(where are you shooting?)
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- Preproduction Students develop A/V script Students develop A/V
script Split column format (Example: Next slide)
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- VideoAudio Seconds LS: Person #1 is lying across a glider and
is talking on the phone. Then person #1 receives a text message.
Narrator: We were best friends, and we used to tell each other
everything. 5 ECU: Close up on the text message.Narrator: Then
things changed when he came into the picture 5 MS: Person #1 is
sitting on the stairs talking on the phone, camera is angled upward
at the person. Narrator: At first she was happy, and told me every
detail 5 MS:Person#1 is lying down on the stairs, the phone rings,
she looks at the phone, doesnt answer it, and tosses it away.
Camera is angled downward on her. Narrator: But then she stopped
calling. When I tried to call her, she didnt pick up. 6 XLS: Camera
is on Person #1s house. Narrator: She barely came to school anymore
and never answered the door. 3 MS: Person #1 drinks from a bottle.
Sitting in the closet; cornered. Camera is angled downward. (Voice
Over) Narrator: What was she doing? Rumors were spreading that her
boyfriend was beating her, but if that was the case wouldnt she
tell me? 8
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- Preproduction Students draw storyboards Students draw
storyboards Students take turns drawing frames. Each student
initials the corner of the frame they drew. Storyboards are always
done on national commercials and PSAs for client approval.
Storyboards are always done on national commercials and PSAs for
client approval.
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- Production Students shoot projects Students shoot projects
Locations outside of school are more interesting Locations outside
of school are more interesting Record narration track right into
camera Record narration track right into camera
- Slide 59
- Post Production Edit Project Edit Project Copyright Issues
Copyright Issues Music Royalty Free Garageband / Sony Acid Express
Images Make a playable DVD for SEVAs Make a playable DVD for
SEVAs