Proprietary & Confidential. Place: New Delhi Date: 2 nd December 2008 Corporate Gift Pack: A...

Proprietary & Confidential

Proprietary & Confidential

Place: New DelhiDate: 2nd December 2008

Corporate Gift Pack: A Superb Option

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CONTENTS

•Introduction•Gift idea

• Product• Pricing• Positioning• Packaging• Value Proposition

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MOSER BAER

•Moser Baer was established in 1983 and is now one of India's leading technology company•Moser Baer is World's second largest manufacturer of Optical Storage media•Moser Baer has a presence in over 82 countries •Moser Baer is the first to market the next-generation of storage formats like Blu-ray Discs

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MOSER BAER

PHOTO VOLTAIC• Enabling reliable solar power as a competitive

non-subsidized source of energy

HOME ENTERTAINMENT• Home video titles in various Indian languages

at unmatched prices •Also engaged in media content creation

•Video content in DVD and Video CD formats

CONSUMER ELECTRONICSMoser Baer has a wide range of products in CE verticals:

• Ultra advanced LCD TV’s and DVD players • Portable DVD players and Digital Photo Frames

• Media Players and Multimedia speakers

IT PERIPHERALSMemory products:USB Drives, Memory cards

External Hard Disk Drive’s, UPS, TFT Monitors and ODD’sPC peripherals ( Keyboard, Mouse)

Accessories (Headphones, TV tuner box

BLANK OPTICAL MEDIA

Moser Baer’s Flagship Business…

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BLANK OPTICAL MEDIA

•Moser Baer is a leading player and accounts for 16% global market share•Preferred OEM supplier for all 12 of the world's optical media manufacturers•Launched ‘Moser Baer’ brand in 2003 in the Indian market

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• Moser Baer manufactures the entire spectrum of optical storage media products

Recordable Compact Discs (CD-R)

Rewritable Compact Discs (CD-RW)

Recordable Digital Versatile Discs (DVD-R)

Rewritable Digital Versatile Discs (DVD-RW)

Blue laser discs (Blu-ray).

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Moser Baer gift collection is an innovative product which brings together products from our various divisions to offer consumers a unique offering with high perceived value. Presenting one such option…….

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PRODUCTThis Moser Baer gift pack is an innovative combination of 5 Optical media products

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It contains 2 Super DVD’s which comprise of 6 blockbuster movies for complete family

entertainment and digital experience

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A DVD Re-Writable in Jewel case to create

an easy retrievable and portable backup of your

important files

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2 Expression CD-R’s to entice consumer’s senses with the fragrance of specially

designed perfumed recordable discs

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PACKAGINGThis unique collection comes in

a very attractive and eye catchingpackaging

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•Vibrant and colourful aesthetics are created to enhance the appeal of the product

•Colours are used to create the look of celebration and hence making it attractive for gifting

PACKAGING

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POSITIONING

The gift item is unique in its proposition as it brings together a collection of

diverse products

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•The product is positioned as a gift item which will give consumers:

• Instant gratification with the experience of the movie DVD’s • Experiential satisfaction with the use of expression CDR• DVD-R’s High capacity Rewritable storage media

These products do not have shelf life and hence are not time bound as any other perishable offer

POSITIONING

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VALUE PROPOSITION

This collection offers consumers a unique offer with

its innovative packaging and pricing

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•The product fit of the collection with the laptops is unmatched because of the high utility value

•The value proposition for the consumers of a gift that can be utilized along with the purchase is highly attractive

VALUE PROPOSITION

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PRICING

The pricing offers consumers a value for money offer

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•The contents of the collection have a combined MRP of Rs.250

Your cost would be 30% lower than the MRP value at A cost of Rs.175

PRICING

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•The perceived value can be further enhanced by adding a Moser Baer USB(2GB) which has a MRP of Rs.550 •The total MRP of the gift pack would be Rs.800

Your total cost would be lower than 40% of MRP valueAt a price of Rs.475

PRICING

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• The M.O.Q. would be10,000 nos or in multiples there of

• Lead time for delivery would be at least 3 weeks from confirmed order with payment

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THANK YOU!