Proposal Writing

RAB Radio Training AcademyRAB Radio Training Academy

Proposal WritingTaking time, pain, and guesswork out of the

process!

RAB Radio Training Academy

Question: How long should a good

proposal be?

Answer: As long as it needs to be.

RAB Radio Training Academy

Consumer Marketing

Good Written Proposals...

RAB Radio Training Academy

• Focus on the client

Consumer Marketing

Good Written Proposals...

RAB Radio Training Academy

• Focus on the client• Identify and focus on

client objectives

Consumer Marketing

Good Written Proposals...

RAB Radio Training Academy

• Focus on the client• Identify and focus on

client objectives• Position Radio and your

station as the safest and surest choice

Consumer Marketing

Good Written Proposals...

RAB Radio Training Academy

• Focus on the client• Identify and focus on

client objectives• Position Radio and your

station as the safest and surest choice

• Establish credibility and logic through the use of consumer and industrial research

Consumer Marketing

Good Written Proposals...

RAB Radio Training Academy

8 Proposal Components

RAB Radio Training Academy

8 Proposal Components

1. Advertising Objectives

RAB Radio Training Academy

8 Proposal Components

2. Competitive Situation

RAB Radio Training Academy

8 Proposal Components

3. Consumer and Industrial

Research

RAB Radio Training Academy

8 Proposal Components

4. Media Analysis

RAB Radio Training Academy

8 Proposal Components

5. Why Radio

RAB Radio Training Academy

8 Proposal Components

6. Why Your Station

RAB Radio Training Academy

8 Proposal Components

7. Creative Strategy

RAB Radio Training Academy

8 Proposal Components

8. The Schedule & Investment

Details

RAB Radio Training AcademyRAB Radio Training Academy

PROposal Assistant

The All New …

RAB Radio Training Academy

Say HI to Your New Assistant!

• PROposal Assistant …– A web-based proposal-writing

system that guides you painlessly through the proposal-creation process

– Proposals downloadable to all-new templates in Word and PowerPoint

– Accessible any time, anywhere you have web access

RAB Radio Training Academy

RAB Radio Training Academy

PROposal Assistant New Version• Complete ONLINE system, accessible

anywhere with no deployment issues• Context-sensitive video training• Real-time access to key RAB.com

databases• Store unlimited proposals• Fully compatible with Word and

Powerpoint• Unlimited template support

RAB Radio Training AcademyRAB Radio Training Academy

Proposal Writing

Taking the time, pain, and guesswork out of

the process!