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Proposal Writing. Taking time, pain, and guesswork out of the process!. Question: How long should a good proposal be?. Answer: As long as it needs to be. Good Written Proposals. Consumer Marketing. Good Written Proposals. Focus on the client. - PowerPoint PPT Presentation
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RAB Radio Training AcademyRAB Radio Training Academy
Proposal WritingTaking time, pain, and guesswork out of the
process!
RAB Radio Training Academy
Question: How long should a good
proposal be?
Answer: As long as it needs to be.
RAB Radio Training Academy
Consumer Marketing
Good Written Proposals...
RAB Radio Training Academy
• Focus on the client
Consumer Marketing
Good Written Proposals...
RAB Radio Training Academy
• Focus on the client• Identify and focus on
client objectives
Consumer Marketing
Good Written Proposals...
RAB Radio Training Academy
• Focus on the client• Identify and focus on
client objectives• Position Radio and your
station as the safest and surest choice
Consumer Marketing
Good Written Proposals...
RAB Radio Training Academy
• Focus on the client• Identify and focus on
client objectives• Position Radio and your
station as the safest and surest choice
• Establish credibility and logic through the use of consumer and industrial research
Consumer Marketing
Good Written Proposals...
RAB Radio Training Academy
8 Proposal Components
RAB Radio Training Academy
8 Proposal Components
1. Advertising Objectives
RAB Radio Training Academy
8 Proposal Components
2. Competitive Situation
RAB Radio Training Academy
8 Proposal Components
3. Consumer and Industrial
Research
RAB Radio Training Academy
8 Proposal Components
4. Media Analysis
RAB Radio Training Academy
8 Proposal Components
5. Why Radio
RAB Radio Training Academy
8 Proposal Components
6. Why Your Station
RAB Radio Training Academy
8 Proposal Components
7. Creative Strategy
RAB Radio Training Academy
8 Proposal Components
8. The Schedule & Investment
Details
RAB Radio Training AcademyRAB Radio Training Academy
PROposal Assistant
The All New …
RAB Radio Training Academy
Say HI to Your New Assistant!
• PROposal Assistant …– A web-based proposal-writing
system that guides you painlessly through the proposal-creation process
– Proposals downloadable to all-new templates in Word and PowerPoint
– Accessible any time, anywhere you have web access
RAB Radio Training Academy
RAB Radio Training Academy
PROposal Assistant New Version• Complete ONLINE system, accessible
anywhere with no deployment issues• Context-sensitive video training• Real-time access to key RAB.com
databases• Store unlimited proposals• Fully compatible with Word and
Powerpoint• Unlimited template support
RAB Radio Training AcademyRAB Radio Training Academy
Proposal Writing
Taking the time, pain, and guesswork out of
the process!
