PromoVue User Training Part IV. Canandaigua Wine Co. Developed by: Keller Software Solutions

PromoVue User TrainingPart IV.

Canandaigua Wine Co.

Developed by: Keller Software Solutions

Pop-quiz

• Name the five stakeholders of PromoVue.• Why are sellsheets allocated by pre-

determined matrix instead of demand?• How long does it take to obtain a state

approval for a consumer offer?• Which report can I use to see how many of

each element is to be shipped to each of my distributors for an ABU-sponsored program?

Module IV.

• CBC Evaluation Wizard

• CBC Compliance Wizard

• CBC Submission Wizard

• CBC Fastpath Wizard

• Item Code Tracking Modules

• Post-Offer Analysis Wizard

Case Study Demonstration

• Almaden Garden PartyCase CardWine RacksRecipe Neckers

• CBC Tag On

• Incremental SpendVolume and Spending Above Plan

Top-level Promotion

1. Select Markets

2. Establish Objective

4. Identify Elements

26. ABU share cost?

19A. Promotion Information

19B. Requested Delivery Date

19C (LIST). Participating Distributors 19C. Distributor Allocations

SUBMIT

4.1 Specify Element Type

4.2A Element Information

4.3 Estimated Costs

4.2B Sell Message 4.2C Consumer Offer Information

4.2E Consumer Offer States

1. Select Markets

2. Establish Objective

4. Identify Elements

26. ABU share cost?

19A. Promotion Information

19B. Requested Delivery Date

19C (LIST). Participating Distributors 19C. Distributor Allocations

SUBMIT

4.1 Specify Element Type

4.2A Element Information

4.3 Estimated Costs

4.2B Sell Message 4.2C Consumer Offer Information

4.2E Consumer Offer States

ConsumerOffers

Non-consumer

ConsumerOffers

Non-consumer

Specify Markets

Prepare Objective Statement

Promotion Elements

Element Wizard - (4.1) Element Type

Element Wizard - (4.2a)Element-Specific Information

Element Wizard - (4.2b)Copy Elements

Element Wizard - (4.2c) Consumer Offer Information

Element Wizard - (4.2d) Offer States

Element Wizard - (4.3) Estimated Cost

Element Wizard - (4.3) Estimated Cost

Element Wizard - (4.3) Estimated Cost

Overlay to ABU?

Promotion Specific Information

Requested Delivery Date

Distributor Information

Distributor Shipping Information

cc:Mail Notification

Program Execution

• Creative Execution

• Printing/Production

• Distribution

• Redemption (for consumer offers)

Notification of Program Completion

• Each month, CBC Value Developers and Promotion Developers will get cc:Mail notification of programs that can be analyzed.

• Actual cost information is downloaded electronically from Purchasing and from Redemption Vendors.

Useful Reports

• Promotion Request Wizard worksheets

• CBC Incremental CAM Report

• CBC Promotion Summary Report

• Post-Offer Analysis Report

Hands-on training module #4

• 90 minutes