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Promoting Staff’s Enthusiasm Promoting Staff’s Enthusiasm and Participationand Participation
Workshop BWorkshop B
by Swire Properties Community AmbassadorMiranda Szeto, Bobo Leung
21 June 2002
• How we start?
• How to promote staff’s enthusiasm and participation?
• Sharing session
AgendaAgenda
How we start?How we start?
Why?
– Our company’s core value is social responsibility
• we have been donating in cash / in kind regularly to various organizations
– Solid support from top management
• our biggest asset : STAFF• we believe we can do more!
How we start?How we start?
How?
• established in May 2001• grows from 43 to 89
– plus affiliates from family members + friends
• 4 functional teams– Program + Promotion + Training + Accounts
• Goal: at least 1 service / month
How we start?How we start?
What?
• Primary service targets– elderly– underprivileged children or families
• No. of services being rendered – 15
• Our mileage– 1,373 service hrs (as of May 2002)
Our involvement
Computer teaching Hair cutting
Environmental outingFlower Show Visit
How we start?How we start?
What?
• Primary service targets– elderly– underprivileged children or families
• No. of services being rendered – 15
• Our mileage– 1,373 service hrs (as of May 2002)
How to promote Staff’s How to promote Staff’s Enthusiasm and Participation?Enthusiasm and Participation?
Escalate up the Escalate up the ladderladder
Awareness
Interest
Participation
Enthusiasm
Awareness
A cognitive stage– provide information + knowledge
survey
through mass “advertising”
by multiple channels
in-house newsletter
email, intranet, notice board
words of mouth
Awareness
A cognitive stage– provide information + knowledge
survey
through mass “advertising”
by multiple channels
email, intranet, notice board
Awareness
A cognitive stage– provide information + knowledge
survey
through mass “advertising”
by multiple channels
in-house newsletter
email, intranet, notice board
words of mouth
Interest
• Matching– align service target and activities with
member’s preference
• Independence– no management interference yet management
support– create sense of ownership
• Affiliates– welcome friends and family members
Participation
• Goal setting– share the same goal
• Know your service target– understand/meet the organizer
• Training– get prepared with the right skill equipped
• Evaluation – further improvement
Enthusiasm
• Building team spirit– team identity (e.g. uniform, logo etc) – annual gathering
• Strengthening communications– e.g. regular ambassador news
• Showing recognition / appreciation– social responsibility awards– certificate of voluntary service
Enthusiasm
• Building team spirit– team identity (e.g. uniform, logo etc) – annual gathering
• Strengthening communications– e.g. regular ambassador news
• Showing recognition / appreciation– social responsibility awards– certificate of voluntary service
WIN WIN
Corporate
Volunteer
Team
WIN
Corporation
ALL WIN SITUATION
THANK YOU VERY MUCH
Sharing Session
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