Promoting Staff’s Enthusiasm Promoting Staff’s Enthusiasm and Participationand Participation

Workshop BWorkshop B

by Swire Properties Community AmbassadorMiranda Szeto, Bobo Leung

21 June 2002

• How we start?

• How to promote staff’s enthusiasm and participation?

• Sharing session

AgendaAgenda

How we start?How we start?

Why?

– Our company’s core value is social responsibility

• we have been donating in cash / in kind regularly to various organizations

– Solid support from top management

• our biggest asset : STAFF• we believe we can do more!

How we start?How we start?

How?

• established in May 2001• grows from 43 to 89

– plus affiliates from family members + friends

• 4 functional teams– Program + Promotion + Training + Accounts

• Goal: at least 1 service / month

How we start?How we start?

What?

• Primary service targets– elderly– underprivileged children or families

• No. of services being rendered – 15

• Our mileage– 1,373 service hrs (as of May 2002)

Our involvement

Computer teaching Hair cutting

Environmental outingFlower Show Visit

How we start?How we start?

What?

• Primary service targets– elderly– underprivileged children or families

• No. of services being rendered – 15

• Our mileage– 1,373 service hrs (as of May 2002)

How to promote Staff’s How to promote Staff’s Enthusiasm and Participation?Enthusiasm and Participation?

Escalate up the Escalate up the ladderladder

Awareness

Interest

Participation

Enthusiasm

Awareness

A cognitive stage– provide information + knowledge

survey

through mass “advertising”

by multiple channels

in-house newsletter

email, intranet, notice board

words of mouth

Awareness

A cognitive stage– provide information + knowledge

survey

through mass “advertising”

by multiple channels

email, intranet, notice board

Awareness

A cognitive stage– provide information + knowledge

survey

through mass “advertising”

by multiple channels

in-house newsletter

email, intranet, notice board

words of mouth

Interest

• Matching– align service target and activities with

member’s preference

• Independence– no management interference yet management

support– create sense of ownership

• Affiliates– welcome friends and family members

Participation

• Goal setting– share the same goal

• Know your service target– understand/meet the organizer

• Training– get prepared with the right skill equipped

• Evaluation – further improvement

Enthusiasm

• Building team spirit– team identity (e.g. uniform, logo etc) – annual gathering

• Strengthening communications– e.g. regular ambassador news

• Showing recognition / appreciation– social responsibility awards– certificate of voluntary service

Enthusiasm

• Building team spirit– team identity (e.g. uniform, logo etc) – annual gathering

• Strengthening communications– e.g. regular ambassador news

• Showing recognition / appreciation– social responsibility awards– certificate of voluntary service

WIN WIN

Corporate

Volunteer

Team

WIN

Corporation

ALL WIN SITUATION

THANK YOU VERY MUCH

Sharing Session