Project on Fashion related Visual Merchandising .pdf

BGMEA INSTITUTE OF FASHION & TECHNOLOGY

Prepared For:

MORSHED MOHIUDDIN

Senior Lecturer

Dept of AMT

BIFT.

Prepared By:

A S M TOWHEED (072-001-045)

FAYSAL EBYNE WADUD (072-015-045)

SHAWAKIT RUSDI (072-016-045)

MD. RIZWAN RAZU (072-039-045)

FAYSAL UDDIN ROCKY (072-007-045)

Index:

TOPICS

Project Objective

Project Aim

Project Methodology

Thanking Letter

Location Map

Floor Plan

Men’s Place

Ladies Place

Kids Place

Refreshment Place

Raw Material list

Product Image

Special Images

Advertisement

Project Aim:

The presentation is to show our capability in working with a new brand shop and establish the brand as one of the leading brand. Hera we would like to introduce new vision, which is inspired from the course of Visual Merchandising. In this presentation we want to show a large retail shop, where all fashionable product is available as per customers demand and establish a retail brand to all over the world. The main aim is to maximize sale.

Our Logo:

Every business organization has a logo. It is an identity of the retailer. Our logo is six circles with different colors and leaves. The different colors express our versatility and the leaves represents the freshness. From the dawn of civilization Humans believes that the circle is the Heavenly sigh, because it is perfect. That is why we chose our logo to be Circle.

Project Objective:

To create window and interior display in shops and departments.

To accrue knowledge about decoration of any Brand Retail shop.

To be familiar with the raw materials of a Brand Retail shop.

To know what kind of product is needed in which season. To know about the Fashion and Style.

To gather information about the World Shop and Retail Market, from Visual Merchandiser point of view.

To judge the market and take strong decisions about the product and shop.

To prepare ourselves to cope up with various kinds of situations.

To work under presser.

To conduct research based on life style, trends, as well as, regional attributes.

To maximize the space and layout of store and using best advantage of available space.

To prepare the promotional events and dismantling.

To know how to give feedback.

To understand presentation.

To set up a model store and implement design and plans.

Methodology of the Project:

Making map and placing store.

Pick up the best placement of the store.

Placing the items, i.e. Open back window, Close back window, hanger display, rack display, mannequins etc.

Making the floor plan.

Differentiate the entire product, i.e. Men’s, Ladies and kids.

Download some pictures we can use in the presentation.

Browsing internet about different product.

We take responsibility of different works.

Make sure the work is done well before deadline.

We focus and break down the works.

We sit and discuses about the Presentation.

December, 21st, 2010

Morshed Mohiuddun

Course teacher,

Visual Merchandising & Fashion Retailing

BIFT.

Dear Sir,

This is the assignment we made based on Visual Merchandising and Fashion Retailing.

This assignment has five (5) main parts, information about ourselves; Project Aim, Objective and Methodology; Floor plan and positioning of the Retail store; Organizational Flow Chart; and Display settings.

We appreciate your choosing us for the assignment. We are honored for your kind helping in this project. We hope long live among us and good wish for your coming days.

Yours Sincerely,

A S M Towheed

(Representing the group)

BIFT.

Location Map:

Uttara Sector 4, 6, 8

Tongi

Dhaka Mymansingh High Way Sector 7

Farmgate

Airport

Badda

Banani

Mirpur Link road

Gulshan-2

Nabisco

NORTH TOWER

OUR STORE

Uttara Sector 5, 7, 11, 13

Total Floor Plan:

MEN’S ZONE REFRESHMENT ZONE

LADIES ZONE KIDS ZONE

Men’s Zone: O

PEN

BA

CK

W

IN

DO

W

SHOE

SO

CK

S

TRIAL ROOM TOILET

ENTER/

EXIT

Ladies Zone: O

PEN

BA

CK

W

IND

OW

SHOE

SO

CK

S

TRIAL ROOM

TOILET

GOWN

ENTER/

EXIT

Kids Zone:

OPE

N B

AC

K

WIN

DO

W

TOILET

ENTER/

EXIT

PARTY WEAR

SWEATER SHOE

Refreshment Zone: ENTER/

EXIT

LCD DISPLAY

SITTING ARRANGEMENT

TOILET

CAFETERIA

Raw Material List:

Mannequin

Close back window

Open back window

Box display

Hanger display

Rack display

Island display

Bill boar

Spot light

Sitting arrangement

False roof

Exclusive Entry

Open back window with Mannequin

Background light

Mirrors Colored glass

Video display

Organization Flow Chart of the Store:

Store

Financial Control

Sales Promotion

Personnel

Operations

Merchandise

Financial Control:

Accounting Department

Credit Collection

Merchandising

Statistics

Resources for

Financial & System

Expense Control

Sales Promotion

Advertising Display Public

Relation

Personnel

Employment

Training Departme

nt

Employee Service

Employee Benefits

Operations

Delivery

Warping

Packing

Goods Sending to Customer

Building Maintenance

Store House

Protection Supervisor

Customer Service

Work Room

House Keeping

Product Images:

Men’s Formal Shirt:

Product Images:

Men’s Formal Pant:

Product Images:

Men’s Casual Shirt:

Product Images:

Men’s Casual Pant:

Product Images:

Men’s T-Shirt:

Product Images:

Men’s Polo Shirt:

Product Images:

Men’s Sport Wear:

Product Images:

Ladies Formal Shirt:

Product Images:

Ladies Formal Pant:

Product Images:

Ladies Formal Skirt:

Product Images:

Ladies Casual Shirt:

Product Images:

Ladies Casual Pant:

Product Images:

Ladies Casual Shirt:

Product Images:

Ladies Party Wear:

Product Images:

Ladies T-Shirt:

Product Images:

Ladies Denim Pant:

Product Images:

Ladies Denim Tops:

Product Images:

Ladies Tang Top:

Product Images:

Ladies Sport Wear:

Product Images:

Ladies Dress:

Product Images:

Ladies Gown:

Product Images:

Ladies Shoe:

Product Images:

Ladies Socks:

Product Images:

Kids Tops:

Product Images:

Kids Bottom:

Product Images:

Kids Pant:

Product Images:

Kids Denim Top:

Product Images:

Denim Bottom:

Product Images:

Kids T-Shirt:

Product Images:

Kids Jacket:

Product Images:

Kids Party Wear:

Product Images:

Kids Party Wear:

Product Images:

Kids Socks:

Special Images:

Entrance:

Special Images:

Refreshment zone:

Special Images:

Cash Counter:

Special Images:

Mannequin:

Special Images:

Open Back window:

Special Images:

Open Back window:

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