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Program Trends and Opportunities. Presented by Li Li Managing Partner FourSquare Research, Inc. Area Residents Who Were Engaging in Physical Activities – 2005. AVERAGE=58%. Area Residents Who Were Engaging in Physical Activities – 2006/2007. AVERAGE= 61%. - PowerPoint PPT Presentation
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Program Trends and Opportunities
Program Trends and Opportunities
Presented by Li Li
Managing PartnerFourSquare Research, Inc.
Presented by Li Li
Managing PartnerFourSquare Research, Inc.
Area Residents Who Were Engaging in
Physical Activities – 2005
Area Residents Who Were Engaging in
Physical Activities – 2005
47%
50%
53% 53%
55%
57% 57%
59%60% 60%
61%
65%
69%
71%
40%
45%
50%
55%
60%
65%
70%
75%
New J
erse
y
Mas
sach
usetts
Arizona
Califo
rnia
1
Mis
souri
Califo
rnia
2
Texas
1
Pennsy
lvan
ia
Califo
rnia
3
Califo
rnia
4
Texas
2
Illin
ois
Florid
a
Monta
na
AVERAGE=58%
Area Residents Who Were Engaging in
Physical Activities – 2006/2007
Area Residents Who Were Engaging in
Physical Activities – 2006/2007
52%
55% 55% 55%56% 56%
59%60% 60%
62%
65%67% 67%
79%
40%
45%
50%
55%
60%
65%
70%
75%
80%
AVERAGE= 61%
Percentage Who Considered Themselves Yet-to-Be-Fit – 2005
Percentage Who Considered Themselves Yet-to-Be-Fit – 2005
36%
39%41%
43% 44%46%
49% 49%
52% 52% 53%
68%
72%74%
30%
35%
40%
45%
50%
55%
60%
65%
70%
75%
80%
PA CA 1 CA 2 MT AZ CA 3 NJ TX 1 CA 4 MA FL IL TX 2 MO
AVERAGE = 51%
Percentage Who Considered Themselves Yet-to-Be-Fit – 2006/2007
Percentage Who Considered Themselves Yet-to-Be-Fit – 2006/2007
39%
42%
48% 49%
56% 56%58%
61%63%
67%
70%
54% 55%
50%
30%
35%
40%
45%
50%
55%
60%
65%
70%
75%
80%
NC FL 1 LA TX 1 KS TX 2 MI FL 2 MD GA TN CT VA TX 3
AVERAGE = 55%
Correlation among Level of Activity, Level of Health and Fitness Level
Correlation among Level of Activity, Level of Health and Fitness Level
66%
58%
53%
50%52%
42%
78%
71%
60%
68%
60%
51%49%
30%
46%
53%50%
46%
25%
35%
45%
55%
65%
75%
85%
PA 1 PA 2 MI FL MD MO
Activity Health Fitness
Working Out with Adults at Your Fitness Level – 2005Working Out with Adults at Your Fitness Level – 2005
24%
28%
38%
42% 42%
44%
48%49%
50% 50%51%
53%54%
57%
20%
25%
30%
35%
40%
45%
50%
55%
60%
AZ MA MT IL PA TX 1 CA 1 MO CA 2 FL CA 3 CA 4 NJ TX 2
AVERAGE =45%
Working Out with Adults at Your Fitness Level – 2006/2007Working Out with Adults at Your Fitness Level – 2006/2007
35%
44%
51%
56%
58%59%
60%61% 61%
67% 67%68%
70%71%
30%
35%
40%
45%
50%
55%
60%
65%
70%
75%
80%
NC TX 1 TX 2 LA KS FL 1 CT MD TX 3 FL 2 VA GA MI TN
AVERAGE = 59%
Working Out with Adults with Similar Medical Conditions – 2005Working Out with Adults with Similar Medical Conditions – 2005
4%6%
10%
13%15%
18% 19% 20% 21%
26%
29% 30%
33% 34%
0%
10%
20%
30%
40%
50%
60%
AZ MT MA PA IL CA 1 CA 2 CA 3 TX 1 CA 4 NJ FL MO TX 2
AVERAGE = 20%
Working Out with Adults with Similar Medical Conditions – 2006/2007
Working Out with Adults with Similar Medical Conditions – 2006/2007
24%
29%
33%35%
39% 40%42%
49%
53% 53%
57% 58%60%
0%
10%
20%
30%
40%
50%
60%
TX NC MD GA FL VA TX MI LA TN FL KS CT
AVERAGE = 44%
Separate Space for Beginners – 2005Separate Space for Beginners – 2005
18%19%
22%23%
24% 24%
29% 29%30%
33%35% 35%
36%37%
10%
15%
20%
25%
30%
35%
40%
45%
50%
55%
60%
MT PA IL CA 1 AZ CA 2 CA 3 TX 1 MA TX 2 FL MO CA 4 NJ
AVERAGE = 28%
Separate Space for Beginners – 2006/2007Separate Space for Beginners – 2006/2007
37%38%
39%40% 40%
41%
43% 43% 43%45%
46%
48%
53%
10%
15%
20%
25%
30%
35%
40%
45%
50%
55%
60%
TX NC LA GA CT MD FL VA MI TX FL TN KS
AVERAGE = 43%
Advice from Staff on Proper Techniques – 2005Advice from Staff on Proper Techniques – 2005
33%
39%
43%
51%52%
55% 55%57% 57%
60%61% 61%
68%
73%
30%
40%
50%
60%
70%
80%
90%
MA PA AZ MO CA 1 MT TX 1 CA 2 NJ CA 3 IL TX 2 CA 4 FL
AVERAGE = 55%
Advice from Staff on Proper Techniques – 2006/2007Advice from Staff on Proper Techniques – 2006/2007
54%
64% 64%
67%
70%71%
74%76%
77%79% 79%
82%84%
85%
30%
40%
50%
60%
70%
80%
90%
NC LA TX FL TX MD CT TX VA GA MI KS TN FL
AVERAGE = 73%
12-Week Personal Health and Fitness Plan – 200512-Week Personal Health and Fitness Plan – 2005
43% 43%
48% 48%
51% 51%
55%56%
58% 58%
60%61%
63%
65%
30%
35%
40%
45%
50%
55%
60%
65%
70%
MA AZ CA 1 TX 1 CA 2 CA 3 MO IL MT CA 4 NJ PA TX 2 FL
AVERAGE = 54%
12-Week Personal Health and Fitness Plan – 2006/200712-Week Personal Health and Fitness Plan – 2006/2007
40%
45%
48%
55%56% 56%
57%58%
61%
63%
65%66%
67%
30%
35%
40%
45%
50%
55%
60%
65%
70%
NC KS TN MI TX 2 CT VA MD TX 1 FL 2 FL 1 LA GA
AVERAGE =64%
A Member Lounge Area – 2005A Member Lounge Area – 2005
30%32%
42%
46%
49%51% 51%
53%55% 55%
57% 57%58%
20%
30%
40%
50%
60%
70%
80%
CA 1 PA MT IL AZ CA 2 NJ CA 3 MA MO CA 4 TX FL
AVERAGE = 49%
A Member Lounge Area – 2006/2007A Member Lounge Area – 2006/2007
51%
57%59%
60%
63%65%
66% 66%68% 68%
71% 71%72%
20%
30%
40%
50%
60%
70%
80%
FL NC TX MD KS VA LA FL TX GA CT TN MI
AVERAGE =57%
Health and Wellness ProgramsHealth and Wellness Programs
22%23%
24%
28%
31%
34%34% 34%
42%
38%
59%
46%
20%
25%
30%
35%
40%
45%
50%
55%
60%
65%
Physical rehab Teaching kitchen Men's healthprograms
Exercise andweight mgt.
On-site screening Women's healthprograms
'04–'05 Projects '06–'07 Projects
Note: Numbers plotted are averages of data from 14 selected projects
Emerging Health Programs – Medical Referral ServiceEmerging Health Programs – Medical Referral Service
26%28%
29%
43%
47%
54%
20%
25%
30%
35%
40%
45%
50%
55%
60%
MA AZ CA 1 TX 1 CA 2 CA 3
AVERAGE = 38%
Emerging Health Programs – Fitness AssessmentEmerging Health Programs – Fitness Assessment
52% 52%53%
58%59%
60%61% 61%
63%
40%
45%
50%
55%
60%
65%
70%
NC TX 1 MI VA CT MD TX 2 TX 3 GA
AVERAGE = 59%
26%18%
25%
4%
8%
21%
0%
10%
20%
30%
40%
50%
60%
Smoking cessation Executive Physical Integrated PersonalTraining
Maybe
Yes
Other Emerging New Health ProgramsOther Emerging New Health Programs
Traditional Programs for TeenagersTraditional Programs for Teenagers
11%
15%16%
18%
20%
8%9%
11% 11%12%
0%
5%
10%
15%
20%
25%
Radio/Recording Yoga and kickboxing Teen fitness center Teen nights Teen lounge
'04–'05 '06–'07
Note: Numbers plotted are averages of data from 14 selected projects
New Programs for Teens –Dance Dance RevolutionNew Programs for Teens –Dance Dance Revolution
4%
7%8% 8%
9%
11%12%
0%
2%
4%
6%
8%
10%
12%
14%
16%
18%
20%
FL 1 LA FL 2 TX GA KS MI
AVERAGE = 8%
Programs for Teens –Creative Arts ProgramsPrograms for Teens –Creative Arts Programs
4%
6%7%
9%
11%
13%14%
0%
2%
4%
6%
8%
10%
12%
14%
16%
18%
20%
FL MI TX 2 TN GA TX 1 CT
AVERAGE = 9%
Top Creative Arts Programs for ChildrenTop Creative Arts Programs for Children
■ Performing arts– Dance classes, singing lessons, and
acting classes
■ Visual arts– Drawing/painting, pottery/sculpting,
and Jewelry-making
■ Graphic arts– Photography, dark room processing,
and digital imaging/graphic
Right answers starts with right questions
Right answers starts with right questions
FourSquare Research, Inc.2296 Henderson Mill Rd.Atlanta, Georgia 30345
Tel 404-888-0530Fax 404-881-9860
www.foursquareresearch.com
FourSquare Research, Inc.2296 Henderson Mill Rd.Atlanta, Georgia 30345
Tel 404-888-0530Fax 404-881-9860
www.foursquareresearch.com
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