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PresentingCheerpack
Point of Difference Packaging
Portavin
First Oenovation Day May 13, 2008
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Cheerpack
“Point of Difference Packaging”
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What is a Cheerpack?
• What is a Cheerpack?
– Cheerpacks are a flexible pouch for packaging liquid food and beverage products. However, they differ in important ways from a standard doypack flexible pouch.
– Cheerpacks have an integral reclosable, tamper evident cap and straw.
• Two Styles are produced
– SUP
– Bottom Gusset
– Shelf Impact
– Block Bottom, Side Gusset
– The Classic Cheerpack
– Compact and Efficient
• Size range
– Cheerpacks can be from 40ml to 1000ml
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Cheerpack Features / Sustainable Advantages
• Features of the Cheerpack
– Lower all-round carbon footprint
– Lower landfill component
– Reclosable
– Tamper Evident Cap
– Lightweight
– High Strength
– SHELF IMPACT
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Cheerpack Wine Packaging – Sustainability
• Environmental Issues
– Need to consider more environmentally efficient ways to move wine other than glass
– Growing consumer concern about the environment.
• Wineries trying to reduce packaging and transport costs
– Retail pressure on costs and reduction in packaging ( carbon footprint)
– Carbon footprint – Good Citizens.
• Trends toward Sustainability
– Consumers now picking and choosing from “green “options.
– Ethical minded consumers will choose Cheerpack as its waste takes up little space and a much lower carbon footprint.
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Glass - Cheerpack
• Glass -
– Glass will never be replaced as the main container for wine !
– Glass is the traditional and best transporter for wine
– Visibility
• Cheerpack –
– For environmentally conscious consumer
– For range extensions, to support glass
– For certain market groups only
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Life Cycle Analysis - Cheerpack vs Glass
• LCA conducted to show where Cheerpacks have a place for the environmentally conscious.
• LCA conducted by PIRA
– CML2 Baseline 2000 impact methods used.
• Waste Generated ( including filling and damage en route)
– 750ml Glass bottle – 35%
– 750 ml Cheerpack – 2%
• Resource Depletion ( minerals and fossil fuels)
– 750 ml Glass bottle – 100%
– 750 ml Cheerpack – 19%
• Global Warming Impact- Greenhouse Gases emitted (GWP100)
– 750ml Glass bottle – 100%
– 750 ml Cheerpack – 12%
• Total Environmental Impact – 100% is effect score– 750 ml Glass bottle – 100%
– 750 ml Cheerpack – 18%
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Cheerpack Shelf Life
• Laminate structures used in Cheerpack manufacture provide excellent barriers in both Oxygen and Moisture.
• Shelf life analysis indicate shelf life expectation of > 12 - 24 months for Cheerpack
• Cheerpack Structure
– 12 um Polyester / 9um Foil / 15 um Nylon / 80um Polyethylene
– MVTR = < 0.1 - grm/m2/24 hrs
– OTR = < 0.1 - cc/m2/24 hrs @ 23 degrees C and 0% RH
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Alternative Wine Packaging – Why?
• Further growth in “casual, at home and recreational drinking” forecast for the future.
– Baby boomers retiring
• Convenience and Choice
– Greater acceptance of screw cap type openings on wine
– 2003 only 41% acceptance – 2006 now 70% acceptance
– Trend towards Simplicity
– Easy lifestyle without hunting for a corkscrew, uncomplicated enjoyment in many lifestyles.
• Motivation of Wine Purchase decisions – Consumer
– “ I need a value for money wine that is in easy to use convenient packaging that suits my lifestyle for a specific relaxed occasion. I want to drink the wine now”
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Why Cheerpacks for Wine
• Environmentally Friendly( Recycling: Less space in garbage and landfill. Less emissions with production and transport.)
• Unique, modern, futuristic and eye catching
• Compact, less packaging
• Shorter chilling period
• Non breakable – very portable and easy to carry, sturdy
• Less weight due to absence of box and lighter than glass.
• Great for recreational activities, such as BBQs, boating, events, camping, poolside.
• Tamper proof caps – User friendly caps compared to BIB taps
• Cooler and Fridge friendly, does not disintegrate in water
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International Cooperation
• Global Technology Base
– Product R&D conducted by Hosokawa Yoko Company in Japan and by Gualapack Company in Italy
– Patented packaging systems
– Machinery designed, developed and manufactured by Gualapack
– A dedicated division to support the filling processes for specific products
– Global group of companies with Cheerpack licenses ensure international customers receive the support they require
– Oceania is supported by Metalprint Australia and Amcor Flexibles as exclusive distributor of Cheerpack in Australasia
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Manufacture of Cheerpacks
• Manufactured Globally
– 6 manufacturing plants
– Producing 1.3 Billion pouches per annum.
• Oceania
– Product is manufactured by Secure (Panyu) Packaging in Guangzhou
– ISO 9001
– UKAS Quality System Certified
– 350 million pouches per year
– A new sister plant commissioned in Nanjing, China – July 2005
– Operates under Hosokawa Yoko Japan Quality System
– Efficient transport via direct access to Hong Kong
– Letter of intent signed for Amcor exclusivity to trade product in Australia and New Zealand
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