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Getting Started With the Campaign Builder: Understanding how to use the Campaign Builder to boost conversions. Presented By: Francis Jones. The First Math Problems You Learned. 1 + 1 = 2 2 – 1 = 1. The Next Math Problems You Learned. 2 X 2 = 4 6 / 2 = 3. - PowerPoint PPT Presentation
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Getting Started With the Campaign Builder:
Understanding how to use the Campaign Builder to boost
conversions
Presented By: Francis Jones
The First Math Problems You Learned
1 + 1 = 22 – 1 = 1
The Next Math Problems You Learned
2 X 2 = 46 / 2 = 3
The Next Math Problem You Learned
a + b = cHoly cow…
Those aren’t numbers
The Next Math Problem You Learned
a2 + b2 = c2
The Ultimate Math Equation
x = 2a
-b ± b2 – 4ac
The Basic Campaign
The Ultimate Math Equation
x = 2a
-b ± b2 – 4ac
The First Math Problems You Learned
1 + 1 = 22 – 1 = 1
The Basic Campaign
Goal Sequence
The Basic Campaign
Goal SequenceGoal
Sign up for Newsletter
Register for an Event
Attend an Event
Request Information
Request Information
Download A File
Purchase Online
Request A Meeting
Attend A Meeting
Call
Other
I want them to…
The Doctrine of…
Then What?
The Basic Campaign
Goal SequenceSequence
Start a new process
Start a timer
Send an email
Apply a tag
Create a task
Apply a note
Create an opportunity
Here’s What!
Send HTTP Post
How do we know they did it?
Then What?
Lather, Rinse, Repeat!
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