Getting Started With the Campaign Builder:

Understanding how to use the Campaign Builder to boost

conversions

Presented By: Francis Jones

The First Math Problems You Learned

1 + 1 = 22 – 1 = 1

The Next Math Problems You Learned

2 X 2 = 46 / 2 = 3

The Next Math Problem You Learned

a + b = cHoly cow…

Those aren’t numbers

The Next Math Problem You Learned

a2 + b2 = c2

The Ultimate Math Equation

x = 2a

-b ± b2 – 4ac

The Basic Campaign

The Ultimate Math Equation

x = 2a

-b ± b2 – 4ac

The First Math Problems You Learned

1 + 1 = 22 – 1 = 1

The Basic Campaign

Goal Sequence

The Basic Campaign

Goal SequenceGoal

Sign up for Newsletter

Register for an Event

Attend an Event

Request Information

Request Information

Download A File

Purchase Online

Request A Meeting

Attend A Meeting

Call

Other

I want them to…

The Doctrine of…

Then What?

The Basic Campaign

Goal SequenceSequence

Start a new process

Start a timer

Send an email

Apply a tag

Create a task

Apply a note

Create an opportunity

Here’s What!

Send HTTP Post

How do we know they did it?

Then What?

Lather, Rinse, Repeat!